Rascasse Audience Intelligence

Sonoma Raceway Audience in United States

A data profile of the people who buy, follow and care about Sonoma Raceway in United States — modelled from more than twelve digital signal sources. Sonoma Raceway has an estimated audience of 281,696 people in United States.

#36among Racecourse in United States#6009among POI in United States#5023in Sports

The average Sonoma Raceway fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include National Auto Sport Association, Max Verstappen, Kyle Busch, with strongest over-indexing on National Auto Sport Association (39.61× the country average).

Demographically, the Sonoma Raceway audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sonoma Raceway fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for National Auto Sport Association.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonoma Raceway profile in United States.

Audience size
282K
in United States
Gender
20.8%♀
79.2% male
Age
42.4
average years
Country rank
#49899
POI in United States
Fig. 01

Search interest · 12-month trend

+133%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sonoma Raceway fans

20.8% are female, 79.2% are male, average age 42.4.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Sonoma Raceway audience in United States
MetricValue
Female20.8%
Male79.2%
Average age42.4
Estimated audience size281,696
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Sonoma Raceway audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Sonoma Raceway audience comes from United States.

Worldwide audience distribution share by country for Sonoma Raceway
CountryShare
United States41.4%
Sweden16.1%
Norway12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonoma Raceway audience in United States is strongest.

Fig. 05

Top regions by affinity

Sonoma Raceway fans by region: top regions in United States
#RegionReachAffinity×
01California~200K8.08×
02Nevada~6K2.12×
03Oregon~5K1.56×
04North Carolina~10K1.39×
05South Carolina~5K1.16×
06Idaho~2K1.15×
07Washington~6K1.10×
08West Virginia~1K1.10×
09Iowa~3K1.09×
10Indiana~5K1.05×
11Nebraska~1K1.04×
12Arizona~6K1.03×
13Maine~1K1.00×
14Tennessee~6K0.99×
15Montana<1K0.98×
16South Dakota<1K0.98×
17Wisconsin~4K0.97×
18North Dakota<1K0.96×
19Vermont<1K0.93×
20New Hampshire~1K0.92×
21Kentucky~3K0.88×
22Michigan~6K0.87×
23Kansas~2K0.87×
24Ohio~7K0.86×
25Alaska<1K0.86×
26Virginia~6K0.84×
27Missouri~4K0.84×
28Alabama~3K0.84×
29Utah~2K0.84×
30Georgia~7K0.83×
31Colorado~4K0.83×
32Delaware<1K0.81×
33New Mexico~1K0.77×
34Hawaii<1K0.77×
35Pennsylvania~7K0.76×
36Minnesota~3K0.75×
37Oklahoma~2K0.75×
38Arkansas~2K0.74×
39Rhode Island<1K0.73×
40Mississippi~2K0.72×
41Connecticut~2K0.71×
42Illinois~7K0.70×
43Florida~10K0.69×
44Washington, District of Columbia<1K0.68×
45Louisiana~2K0.60×
46Massachusetts~3K0.57×
47New York~9K0.55×
48Texas~10K0.54×
49Maryland~3K0.54×
50New Jersey~4K0.51×
Fig. 06

Affinity by region

Affinity by region — Sonoma Raceway, United States
0.51×1.00×8.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonoma Raceway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonoma Raceway audience
#·InterestCategoryAffinity×
01Circuit of the AmericasSports50.87×
02National Auto Sport AssociationSports39.61×
03Auto Club SpeedwaySports30.99×
04Joe Gibbs RacingSports26.81×
05Max VerstappenSports26.67×
06Texas Motor SpeedwaySports25.89×
07Ice Hockey World ChampionshipsSports20.00×
08Mary Elizabeth WinsteadMovies & TV20.00×
09Suki WaterhouseFashion & Accessoires20.00×
10Steffi GrafSports20.00×
11The Championships, WimbledonSports16.92×
12Daytona International SpeedwaySports16.50×
13Kyle BuschSports12.19×
14Indianapolis Motor SpeedwaySports11.60×
15Lewis HamiltonSports11.56×
16Formula OneSports6.19×
17O'Reilly Auto PartsCars & Mobility4.87×
18Advance Auto PartsCars & Mobility4.80×
19Discount TireShopping4.61×
20AutoZoneCars & Mobility3.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonoma Raceway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonoma Raceway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Need for SecurityCONSERVATISM2.02×
Risk AppetiteTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonoma Raceway audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.68×
Price SensitivityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sonoma Raceway have in United States?

Sonoma Raceway has an estimated audience of 281,696 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sonoma Raceway fans?

20.8% of Sonoma Raceway fans are female, 79.2% are male, with an average age of 42.4 years.

03

Which brands do Sonoma Raceway fans like most?

Sonoma Raceway fans show strongest brand affinity for National Auto Sport Association (39.61×), Max Verstappen (26.67×), and Kyle Busch (12.19×) over the country average.

04

Where do Sonoma Raceway fans live in United States?

Sonoma Raceway fans in United States are most concentrated in California (reach ~200K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sonoma Raceway fans also like?

Beyond Sonoma Raceway itself, the audience over-indexes on Max Verstappen (26.67×), Kyle Busch (12.19×), Ice Hockey World Championships (20×), and Daytona International Speedway (16.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racecourse audiences in United States

See Sonoma Raceway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonoma Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →