Sonoma Raceway Audience in United States

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Sonoma Raceway has an estimated audience of 281,696 people in United States. 20.8% are female, 79.2% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Tezz, Keith Stanfield, The Devil's Rejects, Hog Hunting, Israel.

The average Sonoma Raceway fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, Keith Stanfield, The Devil's Rejects, with strongest over-indexing on Tezz (20× the country average). Demographically, the Sonoma Raceway audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Sonoma Raceway fans

Demographic split for Sonoma Raceway audience in United States
MetricValue
Female20.8%
Male79.2%
Average age42.4
Estimated audience size281,696

Audience persona

The typical Sonoma Raceway fan in United States is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for Sonoma Raceway in United States
RegionReachAffinity
California211,2728.88×
Texas13,1930.54×
Florida12,9190.68×
North Carolina11,2941.33×
New York9,5290.61×
Ohio7,2770.84×
Georgia7,1680.83×
Washington7,1361.26×
Pennsylvania6,9650.73×
Nevada6,4702.37×
Illinois6,4360.69×
Arizona6,2951.09×
Michigan6,1770.84×
Virginia5,7200.83×
Oregon5,7091.77×
Tennessee5,3970.96×
Indiana5,3491.04×
South Carolina4,2801.01×
Wisconsin4,2070.99×
Missouri4,0700.9×
Colorado3,8330.86×
New Jersey3,6740.51×
Massachusetts2,9730.54×
Alabama2,8960.74×
Minnesota2,6880.67×
Iowa2,5131.08×
Kentucky2,4880.7×
Maryland2,2510.46×
Utah2,1950.87×
Oklahoma2,1370.68×
Connecticut1,8700.66×
Louisiana1,8120.5×
Kansas1,7900.81×
Idaho1,7141.21×
Arkansas1,4610.63×
Nebraska1,3950.99×
Mississippi1,2790.55×
West Virginia1,2530.96×
Maine9960.99×
New Hampshire9460.85×
New Mexico9410.67×
Hawaii7780.64×
Montana7370.94×
South Dakota5080.78×
Delaware4960.64×
Rhode Island4520.5×
North Dakota4270.74×
Washington, District of Columbia4060.48×
Vermont3900.79×
Wyoming3380.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonoma Raceway audience
BrandAffinityCategory
Tezz20×Movies & TV
Keith Stanfield14.53×Movies & TV
The Devil's Rejects20×Movies & TV
Hog Hunting6.31×Sports
Israel3.37×Travel & Leisure
Minnesota2.64×Travel & Leisure
Nebraska4.07×Travel & Leisure
Elsword22.5×Games
Goose (band)7.17×Pets & Animals
Acoustic music4.75×Music & Radio
Notre Dame Fighting Irish football5.19×Sports
Hammock camping7.14×Travel & Leisure
N1 road (South Africa)4.1×Travel & Leisure
Naperville, Illinois7.24×Travel & Leisure
Justice2.49×Politics & Society
Home equity1.63×Home & Garden
Indiana University – Purdue University Indianapolis13.16×Business & Career
TVNotas7.48×News
Unique Gifts1.69×Shopping
Riedel (glass manufacturer)17.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonoma Raceway audience
TraitClusterScore
Need for SecurityCONSERVATISM1.89
PatriotismCONSERVATISM1.6
Risk AppetiteTHRILL1.59
Early Adopter MentalityPOWER1.55
Family OrientationCONSERVATISM1.43
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Sonoma Raceway
CountryShare
United States41.4%
Sweden16.1%
Norway12.8%

See Sonoma Raceway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Sonoma Raceway have in United States?

Sonoma Raceway has an estimated audience of 281,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Sonoma Raceway fans?

20.8% of Sonoma Raceway fans are female, 79.2% are male, with an average age of 42.4 years.

Which brands do Sonoma Raceway fans like most?

Sonoma Raceway fans show strongest brand affinity for Tezz (20×), Keith Stanfield (14.53×), and The Devil's Rejects (20×) over the country average.

Where do Sonoma Raceway fans live in United States?

Sonoma Raceway fans in United States are most concentrated in California (reach 211,272), Texas (reach 13,193), and Florida (reach 12,919). These three regions account for the largest share of the active audience.

What other brands do Sonoma Raceway fans also like?

Beyond Sonoma Raceway itself, the audience over-indexes on Keith Stanfield (14.53×), The Devil's Rejects (20×), Hog Hunting (6.31×), and Israel (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonoma Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.