Sour cream Audience in United States
Sour cream has an estimated audience of 1,415,766 people in United States. 75.2% are female, 24.8% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Staycation, Swanson, Goop, Alaska.
The average Sour cream fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Staycation, Swanson, with strongest over-indexing on Elsword (19.09× the country average). Demographically, the Sour cream audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sour cream fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 42.7 |
| Estimated audience size | 1,415,766 |
Audience persona
The typical Sour cream fan in United States is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 234,133 | 1.5× |
| Texas | 172,502 | 1.42× |
| Florida | 134,435 | 1.4× |
| New York | 112,052 | 1.42× |
| Illinois | 54,559 | 1.16× |
| Georgia | 51,932 | 1.19× |
| Pennsylvania | 48,422 | 1.02× |
| North Carolina | 47,121 | 1.11× |
| New Jersey | 45,415 | 1.26× |
| Ohio | 42,041 | 0.96× |
| Michigan | 36,823 | 0.99× |
| Arizona | 36,050 | 1.25× |
| Virginia | 35,653 | 1.03× |
| Washington | 32,035 | 1.13× |
| Massachusetts | 31,961 | 1.15× |
| Maryland | 31,040 | 1.28× |
| Tennessee | 28,376 | 1× |
| Indiana | 24,810 | 0.96× |
| South Carolina | 20,913 | 0.98× |
| Colorado | 19,584 | 0.88× |
| Missouri | 19,222 | 0.84× |
| Alabama | 19,169 | 0.97× |
| Louisiana | 19,035 | 1.04× |
| Minnesota | 18,424 | 0.91× |
| Wisconsin | 18,200 | 0.85× |
| Kentucky | 16,648 | 0.94× |
| Oklahoma | 16,335 | 1.04× |
| Nevada | 16,212 | 1.18× |
| Connecticut | 15,834 | 1.12× |
| Oregon | 15,583 | 0.96× |
| Utah | 13,681 | 1.08× |
| Kansas | 11,751 | 1.05× |
| Arkansas | 11,292 | 0.97× |
| Mississippi | 11,258 | 0.97× |
| Iowa | 10,571 | 0.91× |
| Nebraska | 7,084 | 1× |
| New Mexico | 6,863 | 0.97× |
| Idaho | 6,560 | 0.92× |
| Hawaii | 6,485 | 1.07× |
| West Virginia | 4,780 | 0.73× |
| Rhode Island | 4,500 | 1× |
| Washington, District of Columbia | 4,174 | 0.98× |
| New Hampshire | 3,766 | 0.68× |
| Delaware | 3,501 | 0.9× |
| Maine | 3,453 | 0.68× |
| Montana | 2,585 | 0.66× |
| South Dakota | 2,453 | 0.75× |
| North Dakota | 2,357 | 0.81× |
| Alaska | 2,338 | 0.77× |
| Vermont | 1,371 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 19.09× | Games |
| Staycation | 3.38× | Home & Garden |
| Swanson | 9.79× | Health |
| Goop | 4.79× | Internet & Social Media |
| Alaska | 1.51× | Travel & Leisure |
| Ken Burns | 6.2× | Movies & TV |
| Governor of Michigan | 6.09× | Politics & Society |
| Layne Staley | 5.01× | Music & Radio |
| Jingoism | 1.71× | Politics & Society |
| Israel | 1.63× | Travel & Leisure |
| Unique Gifts | 1.82× | Shopping |
| Grinch | 2.92× | Movies & TV |
| Hibachi | 5.56× | Food & Beverages |
| Karbala | 6.33× | Travel & Leisure |
| Halsey, Oregon | 5.15× | Travel & Leisure |
| Wok | 4.01× | Food & Beverages |
| Mathcore | 4.84× | Music & Radio |
| headspace | 5.48× | Health |
| Fairy godmother | 4.3× | Literature |
| Birthday Gifts | 1.85× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.07 |
| Family Orientation | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.36 |
| Price Sensitivity | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Hungary | 7.1% |
| Romania | 6.6% |
See Sour cream audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Sour cream have in United States?
Sour cream has an estimated audience of 1,415,766 people in United States, concentrated in California and Texas.
What is the gender split and age of Sour cream fans?
75.2% of Sour cream fans are female, 24.8% are male, with an average age of 42.7 years.
Which brands do Sour cream fans like most?
Sour cream fans show strongest brand affinity for Elsword (19.09×), Staycation (3.38×), and Swanson (9.79×) over the country average.
Where do Sour cream fans live in United States?
Sour cream fans in United States are most concentrated in California (reach 234,133), Texas (reach 172,502), and Florida (reach 134,435). These three regions account for the largest share of the active audience.
What other brands do Sour cream fans also like?
Beyond Sour cream itself, the audience over-indexes on Staycation (3.38×), Swanson (9.79×), Goop (4.79×), and Alaska (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sour cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.