Rascasse Audience Intelligence

South Beach Audience in United States

A data profile of the people who buy, follow and care about South Beach in United States — modelled from more than twelve digital signal sources. South Beach has an estimated audience of 2,421,617 people in United States.

#31among POI in United States#942among POI in United States#976in Travel & Leisure

The average South Beach fan in United States is 35.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Google Voice, Innovation, Airbnb, with strongest over-indexing on Google Voice (5.97× the country average).

Demographically, the South Beach audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Beach fan in United States is balanced, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Google Voice.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Beach profile in United States.

Audience size
2.4M
in United States
Gender
50.4%♀
49.6% male
Age
35.5
average years
Country rank
#12204
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Beach fans

50.4% are female, 49.6% are male, average age 35.5.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for South Beach audience in United States
MetricValue
Female50.4%
Male49.6%
Average age35.5
Estimated audience size2,421,617
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the South Beach audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

57.8%

of the worldwide South Beach audience comes from United States.

Worldwide audience distribution share by country for South Beach
CountryShare
United States57.8%
Mozambique4.4%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Beach audience in United States is strongest.

Fig. 05

Top regions by affinity

South Beach fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M16.75×
02South Carolina~60K1.74×
03Vermont~7K1.65×
04New York~200K1.55×
05New Jersey~90K1.47×
06Massachusetts~70K1.44×
07Michigan~90K1.35×
08Washington, District of Columbia~10K1.31×
09North Carolina~80K1.09×
10Virginia~60K1.06×
11Washington~50K1.06×
12Rhode Island~8K1.00×
13Maryland~40K0.92×
14Texas~200K0.90×
15Georgia~70K0.90×
16Oregon~20K0.88×
17Connecticut~20K0.88×
18Maine~7K0.81×
19Illinois~60K0.75×
20Nevada~20K0.73×
21Ohio~50K0.71×
22Pennsylvania~60K0.69×
23Louisiana~20K0.69×
24Alabama~20K0.68×
25California~200K0.67×
26Tennessee~30K0.67×
27Indiana~30K0.65×
28Kentucky~20K0.65×
29New Hampshire~6K0.65×
30Delaware~4K0.65×
31Alaska~3K0.62×
32Colorado~20K0.61×
33Missouri~20K0.60×
34Mississippi~10K0.60×
35Minnesota~20K0.59×
36North Dakota~3K0.59×
37Kansas~10K0.58×
38Utah~10K0.56×
39South Dakota~3K0.56×
40West Virginia~6K0.55×
41Wisconsin~20K0.53×
42Oklahoma~10K0.52×
43Iowa~10K0.52×
44Arkansas~10K0.52×
45Montana~3K0.52×
46Arizona~30K0.51×
47Nebraska~6K0.51×
48Idaho~6K0.50×
49Hawaii~5K0.48×
50New Mexico~5K0.45×
Fig. 06

Affinity by region

Affinity by region — South Beach, United States
0.45×1.00×16.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Beach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Beach audience
#·InterestCategoryAffinity×
01Google VoiceTechnology & Electronics5.97×
02Michelle RodriguezMovies & TV5.97×
03John GoodmanMovies & TV5.97×
04BevMo!Shopping5.97×
05Naked WinesFood & Beverages5.97×
06Christoph WaltzMovies & TV5.97×
07TrivagoTravel & Leisure5.08×
08InnovationBusiness & Career2.80×
09Enterprise Rent-A-CarCars & Mobility2.67×
10Summer vacationTravel & Leisure2.34×
11Kansas City ChiefsSports2.17×
12Real propertyHome & Garden2.03×
13FedExBusiness & Career1.85×
14IKEAHome & Garden1.84×
15Las VegasTravel & Leisure1.78×
16AirbnbTravel & Leisure1.71×
17Mortgage loansBusiness & Career1.70×
18Wells FargoBusiness & Career1.67×
19Trader Joe'sShopping1.56×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Beach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Beach audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Career OrientationPOWER1.68×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Beach audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
TraditionCONSERVATISM0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Beach have in United States?

South Beach has an estimated audience of 2,421,617 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of South Beach fans?

50.4% of South Beach fans are female, 49.6% are male, with an average age of 35.5 years.

03

Which brands do South Beach fans like most?

South Beach fans show strongest brand affinity for Google Voice (5.97×), Innovation (2.8×), and Airbnb (1.71×) over the country average.

04

Where do South Beach fans live in United States?

South Beach fans in United States are most concentrated in Florida (reach ~2M), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do South Beach fans also like?

Beyond South Beach itself, the audience over-indexes on Innovation (2.8×), Airbnb (1.71×), Enterprise Rent-A-Car (2.67×), and Trivago (5.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Beach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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