South Beach Audience in United States

South Beach logo

South Beach has an estimated audience of 2,421,617 people in United States. 50.4% are female, 49.6% are male, average age 35.5. Top regions: Florida, New York, California. Top brand affinities: Keene, New Hampshire, Natural rubber, Mathcore, Google Home, Historic site.

The average South Beach fan in United States is 35.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Keene, New Hampshire, Natural rubber, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the South Beach audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of South Beach fans

Demographic split for South Beach audience in United States
MetricValue
Female50.4%
Male49.6%
Average age35.5
Estimated audience size2,421,617

Audience persona

The typical South Beach fan in United States is balanced, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for South Beach in United States
RegionReachAffinity
Florida1,816,21314.54×
New York210,6481.56×
California192,9040.72×
Texas189,5410.91×
New Jersey83,4881.36×
North Carolina80,8211.11×
Georgia74,3291×
Virginia68,4011.16×
Michigan67,4281.06×
Illinois67,3400.83×
Pennsylvania61,9490.76×
Massachusetts59,8531.25×
Ohio58,0520.78×
South Carolina51,4181.41×
Washington48,1790.99×
Maryland40,8520.98×
Tennessee34,8760.72×
Indiana30,6810.69×
Arizona26,1000.53×
Oregon26,0040.94×
Colorado25,6850.67×
Missouri24,9320.64×
Connecticut22,9480.94×
Alabama22,7950.67×
Louisiana22,2120.71×
Minnesota21,8960.63×
Kentucky20,4730.67×
Wisconsin20,0240.55×
Nevada18,0900.77×
Oklahoma13,9570.52×
Utah12,4760.58×
Kansas11,3540.59×
Mississippi11,1670.56×
Iowa9,9930.5×
Washington, District of Columbia9,9351.36×
Arkansas9,8560.49×
Rhode Island7,8711.02×
Maine6,8460.79×
New Hampshire5,7740.61×
Nebraska5,6400.46×
West Virginia5,3480.47×
Idaho5,1720.43×
New Mexico4,3440.36×
Delaware4,0010.6×
Hawaii3,8840.37×
Vermont3,2850.77×
Montana2,3170.34×
Alaska2,1110.41×
South Dakota2,0630.37×
North Dakota1,9570.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Beach audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber5.97×Cars & Mobility
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Historic site5.29×Arts & Culture
Home construction1.75×Home & Garden
The Historian16.48×Literature
Home equity1.84×Home & Garden
Kendra Scott2.66×Fashion & Accessoires
Nationality1.86×Politics & Society
Ken Burns5.97×Movies & TV
Cam Ward3.13×Sports
Fairy godmother5.97×Literature
Governor of Michigan5.59×Politics & Society
Eurail16.57×Cars & Mobility
Vocal harmony3.33×Music & Radio
Halsey, Oregon5.97×Travel & Leisure
Goop3.84×Internet & Social Media
Bank account1.7×Business & Career
Jesse Plemons2.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Beach audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
Design AffinityPREMIUM2.07
TravellingTHRILL1.89
SustainabilityBALANCE1.67
IndulgenceJOY1.6
Career OrientationPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for South Beach
CountryShare
United States57.9%
Mozambique4.4%
United Kingdom3.9%

See South Beach audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does South Beach have in United States?

South Beach has an estimated audience of 2,421,617 people in United States, concentrated in Florida and New York.

What is the gender split and age of South Beach fans?

50.4% of South Beach fans are female, 49.6% are male, with an average age of 35.5 years.

Which brands do South Beach fans like most?

South Beach fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (5.97×), and Mathcore (18.06×) over the country average.

Where do South Beach fans live in United States?

South Beach fans in United States are most concentrated in Florida (reach 1,816,213), New York (reach 210,648), and California (reach 192,904). These three regions account for the largest share of the active audience.

What other brands do South Beach fans also like?

Beyond South Beach itself, the audience over-indexes on Natural rubber (5.97×), Mathcore (18.06×), Google Home (11.62×), and Historic site (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Beach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.