Southern Baptist Convention Audience in United States

Southern Baptist Convention logo

Southern Baptist Convention has an estimated audience of 2,218,784 people in United States. 65.7% are female, 34.3% are male, average age 46.3. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, headspace, Governor of Michigan, Wok, Grace Slick.

The average Southern Baptist Convention fan in United States is 46.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, headspace, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Southern Baptist Convention audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Southern Baptist Convention fans

Demographic split for Southern Baptist Convention audience in United States
MetricValue
Female65.7%
Male34.3%
Average age46.3
Estimated audience size2,218,784

Audience persona

The typical Southern Baptist Convention fan in United States is more female, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Southern Baptist Convention in United States
RegionReachAffinity
Texas221,3511.16×
California145,4850.6×
Florida138,2920.92×
North Carolina126,7861.9×
Georgia101,9991.49×
Tennessee98,0332.2×
Alabama73,2602.36×
Virginia69,5881.29×
South Carolina67,5992.03×
New York61,2410.49×
Ohio60,6020.89×
Kentucky58,4962.1×
Illinois52,6410.71×
Missouri51,0391.43×
Pennsylvania49,3220.66×
Oklahoma45,5191.85×
Mississippi45,0322.46×
Indiana42,8401.06×
Louisiana42,2391.48×
Arkansas40,3902.21×
Michigan37,7110.65×
Washington29,8400.67×
Maryland28,8920.76×
Arizona28,6230.63×
Kansas28,3951.62×
New Jersey25,5800.45×
Colorado25,5480.73×
Massachusetts23,4520.54×
Minnesota19,0180.6×
Wisconsin16,9590.51×
Oregon16,6170.65×
Iowa13,7020.75×
Nevada12,5420.58×
West Virginia12,4601.21×
Connecticut11,9720.54×
Utah10,5040.53×
New Mexico8,8120.79×
Idaho7,5450.68×
Washington, District of Columbia7,4871.12×
Nebraska7,2520.65×
Hawaii5,5860.59×
Montana5,1090.83×
New Hampshire4,7550.54×
Alaska4,4840.94×
Maine4,3850.55×
South Dakota3,3320.65×
Rhode Island3,2100.45×
Delaware3,1660.52×
Wyoming2,9740.9×
North Dakota2,3050.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Baptist Convention audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace16.09×Health
Governor of Michigan10.91×Politics & Society
Wok9.58×Food & Beverages
Grace Slick12.55×Music & Radio
Cherish (group)14.53×Music & Radio
Goop7.1×Internet & Social Media
Google Home8.44×Technology & Electronics
TV Fanatic11.71×Movies & TV
Goma18.63×Travel & Leisure
Hibachi8.13×Food & Beverages
Ira Glass17.11×Music & Radio
Kikar HaShabbat15.5×News
Cryptic crossword13.5×Technology & Electronics
Fairy godmother6.5×Literature
El Paso County, Colorado10.75×Travel & Leisure
Nationality1.71×Politics & Society
Grinch3.2×Movies & TV
Vocal harmony2.95×Music & Radio
Hipster6.18×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Baptist Convention audience
TraitClusterScore
SpiritualityBALANCE1.84
Community OrientationOPEN1.35
PatriotismCONSERVATISM1.32
TraditionCONSERVATISM1.26
DIY MentalityTHRILL1.21
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Southern Baptist Convention
CountryShare
United States94.0%
Canada1.6%
Australia1.0%

See Southern Baptist Convention audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Southern Baptist Convention have in United States?

Southern Baptist Convention has an estimated audience of 2,218,784 people in United States, concentrated in Texas and California.

What is the gender split and age of Southern Baptist Convention fans?

65.7% of Southern Baptist Convention fans are female, 34.3% are male, with an average age of 46.3 years.

Which brands do Southern Baptist Convention fans like most?

Southern Baptist Convention fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (16.09×), and Governor of Michigan (10.91×) over the country average.

Where do Southern Baptist Convention fans live in United States?

Southern Baptist Convention fans in United States are most concentrated in Texas (reach 221,351), California (reach 145,485), and Florida (reach 138,292). These three regions account for the largest share of the active audience.

What other brands do Southern Baptist Convention fans also like?

Beyond Southern Baptist Convention itself, the audience over-indexes on headspace (16.09×), Governor of Michigan (10.91×), Wok (9.58×), and Grace Slick (12.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Baptist Convention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.