Rascasse Audience Intelligence

Southern Baptist Convention Audience in United States

A data profile of the people who buy, follow and care about Southern Baptist Convention in United States — modelled from more than twelve digital signal sources. Southern Baptist Convention has an estimated audience of 2,222,142 people in United States.

#79among NGO / Political Party in United States#837in Politics & Society

The average Southern Baptist Convention fan in United States is 46.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Charli XCX, Drudge Report, New Testament, with strongest over-indexing on Charli XCX (12.56× the country average).

Demographically, the Southern Baptist Convention audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern Baptist Convention fan in United States is more female, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Charli XCX.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern Baptist Convention profile in United States.

Audience size
2.2M
in United States
Gender
65.7%♀
34.3% male
Age
46.3
average years
Country rank
#13087
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern Baptist Convention fans

65.7% are female, 34.3% are male, average age 46.3.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Southern Baptist Convention audience in United States
MetricValue
Female65.7%
Male34.3%
Average age46.3
Estimated audience size2,222,142
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Southern Baptist Convention audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3916%
40-4924%
50+40%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Southern Baptist Convention audience comes from United States.

Worldwide audience distribution share by country for Southern Baptist Convention
CountryShare
United States94.0%
Canada1.6%
Australia1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern Baptist Convention audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern Baptist Convention fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K2.61×
02Mississippi~50K2.47×
03Tennessee~100K2.36×
04South Carolina~80K2.26×
05Arkansas~40K2.24×
06Kentucky~60K2.14×
07North Carolina~100K1.96×
08Oklahoma~40K1.76×
09Georgia~100K1.58×
10Louisiana~40K1.54×
11Kansas~30K1.52×
12Missouri~50K1.48×
13Virginia~70K1.34×
14West Virginia~10K1.20×
15Washington, District of Columbia~7K1.12×
16Texas~200K1.09×
17Florida~200K1.05×
18Indiana~40K1.02×
19Alaska~5K1.01×
20Montana~6K0.95×
21Vermont~3K0.90×
22South Dakota~5K0.89×
23New Mexico~10K0.88×
24North Dakota~4K0.88×
25Ohio~60K0.87×
26Idaho~9K0.85×
27Delaware~5K0.85×
28Maryland~30K0.84×
29Iowa~20K0.84×
30Rhode Island~6K0.83×
31Maine~7K0.82×
32Nebraska~9K0.81×
33Hawaii~8K0.81×
34New Hampshire~7K0.80×
35Colorado~30K0.75×
36Oregon~20K0.72×
37Illinois~50K0.70×
38Arizona~30K0.70×
39Utah~10K0.70×
40Washington~30K0.69×
41Nevada~10K0.68×
42Pennsylvania~50K0.67×
43Michigan~40K0.67×
44Minnesota~20K0.67×
45Wisconsin~20K0.65×
46Connecticut~10K0.65×
47Massachusetts~30K0.59×
48California~100K0.58×
49New Jersey~30K0.51×
50New York~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Southern Baptist Convention, United States
0.50×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern Baptist Convention audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern Baptist Convention audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires13.41×
02Charli XCXMusic & Radio12.56×
03Cyndi LauperMusic & Radio9.71×
04Colorado RockiesSports7.47×
05Old TestamentPolitics & Society6.65×
06New TestamentPolitics & Society6.05×
07Drudge ReportSports5.57×
08Jessica AlbaMovies & TV4.78×
09Public administrationBusiness & Career4.72×
10New York PostNews3.03×
11Non-alcoholic beverageFood & Beverages3.03×
12Fox News ChannelMovies & TV2.81×
13Catholic ChurchPolitics & Society2.48×
14PhilanthropyArts & Culture2.29×
15GeneticsKids & Family2.21×
16Real propertyHome & Garden2.11×
17TraditionPolitics & Society2.05×
18Nonprofit organizationPolitics & Society1.77×
19Capital OneBusiness & Career1.67×
20Dollar GeneralShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern Baptist Convention audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern Baptist Convention audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.48×
PatriotismCONSERVATISM2.25×
Community OrientationOPEN2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern Baptist Convention audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
ExtroversionTHRILL0.72×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern Baptist Convention have in United States?

Southern Baptist Convention has an estimated audience of 2,222,142 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Southern Baptist Convention fans?

65.7% of Southern Baptist Convention fans are female, 34.3% are male, with an average age of 46.3 years.

03

Which brands do Southern Baptist Convention fans like most?

Southern Baptist Convention fans show strongest brand affinity for Charli XCX (12.56×), Drudge Report (5.57×), and New Testament (6.05×) over the country average.

04

Where do Southern Baptist Convention fans live in United States?

Southern Baptist Convention fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Southern Baptist Convention fans also like?

Beyond Southern Baptist Convention itself, the audience over-indexes on Drudge Report (5.57×), New Testament (6.05×), Cyndi Lauper (9.71×), and Fox News Channel (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Southern Baptist Convention audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Baptist Convention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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