SpongeBob SquarePants (character) Audience in United States

SpongeBob SquarePants (character) logo

SpongeBob SquarePants (character) has an estimated audience of 1,471,964 people in United States. 50.3% are female, 49.7% are male, average age 25.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Gran Torino, Home construction, Combat sport, Monmouth County, New Jersey.

The average SpongeBob SquarePants (character) fan in United States is 25.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Gran Torino, Home construction, with strongest over-indexing on Dog breed (2.44× the country average). Demographically, the SpongeBob SquarePants (character) audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of SpongeBob SquarePants (character) fans

Demographic split for SpongeBob SquarePants (character) audience in United States
MetricValue
Female50.3%
Male49.7%
Average age25.9
Estimated audience size1,471,964

Audience persona

The typical SpongeBob SquarePants (character) fan in United States is balanced, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for SpongeBob SquarePants (character) in United States
RegionReachAffinity
California152,8100.94×
Texas132,9321.05×
Florida98,7880.99×
New York90,3021.1×
Ohio63,8111.41×
North Carolina59,5661.34×
Pennsylvania55,3931.12×
Georgia54,2741.2×
Illinois45,8380.93×
New Jersey41,9551.12×
Virginia40,9921.14×
Michigan40,2881.05×
Alabama36,5411.78×
Tennessee34,3171.16×
Arizona31,6191.05×
Massachusetts29,6871.02×
Indiana28,9321.08×
South Carolina28,3751.28×
Missouri25,7011.08×
Kentucky25,4131.38×
Maryland25,3081×
Louisiana23,3901.23×
Washington22,9080.78×
Mississippi21,1001.74×
Arkansas19,0011.57×
Oklahoma18,9211.16×
Wisconsin18,8340.85×
Colorado17,5070.75×
Minnesota16,6410.79×
Connecticut16,2231.1×
Oregon14,7840.88×
Nevada13,9330.98×
West Virginia10,5141.53×
Iowa10,4930.87×
Kansas9,8490.85×
Utah9,4330.72×
New Mexico6,1280.83×
Nebraska5,7660.78×
Idaho5,4530.74×
New Hampshire4,7660.82×
Maine4,6520.88×
Hawaii4,2880.68×
Rhode Island3,6610.78×
Delaware3,3570.83×
South Dakota2,7510.81×
Washington, District of Columbia2,6950.61×
Montana2,4600.6×
Alaska2,3580.75×
North Dakota2,3100.76×
Vermont1,5230.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SpongeBob SquarePants (character) audience
BrandAffinityCategory
Dog breed2.44×Pets & Animals
Gran Torino11.03×Movies & TV
Home construction2.09×Home & Garden
Combat sport1.6×Sports
Monmouth County, New Jersey8.1×Travel & Leisure
UK garage4.37×Music & Radio
Home equity1.54×Home & Garden
Kendra Scott2.29×Fashion & Accessoires
Grinch3.01×Movies & TV
Hongik University9.41×Business & Career
Keirin16.85×Sports
Life of Pi6.49×Movies & TV
Home staging3.52×Home & Garden
Monogram2.41×Home & Garden
Panama2.25×Travel & Leisure
Mortgage insurance2.67×Business & Career
Saving1.73×Business & Career
Justice1.61×Politics & Society
Vocal harmony2.49×Music & Radio
Tezz3.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SpongeBob SquarePants (character) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.47
Pet OwnershipJOY1.47
ExtroversionTHRILL1.4
SustainabilityBALANCE1.25
Urban LifestyleOPEN1.23
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for SpongeBob SquarePants (character)
CountryShare
United States33.1%
Mexico6.9%
China6.5%

See SpongeBob SquarePants (character) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does SpongeBob SquarePants (character) have in United States?

SpongeBob SquarePants (character) has an estimated audience of 1,471,964 people in United States, concentrated in California and Texas.

What is the gender split and age of SpongeBob SquarePants (character) fans?

50.3% of SpongeBob SquarePants (character) fans are female, 49.7% are male, with an average age of 25.9 years.

Which brands do SpongeBob SquarePants (character) fans like most?

SpongeBob SquarePants (character) fans show strongest brand affinity for Dog breed (2.44×), Gran Torino (11.03×), and Home construction (2.09×) over the country average.

Where do SpongeBob SquarePants (character) fans live in United States?

SpongeBob SquarePants (character) fans in United States are most concentrated in California (reach 152,810), Texas (reach 132,932), and Florida (reach 98,788). These three regions account for the largest share of the active audience.

What other brands do SpongeBob SquarePants (character) fans also like?

Beyond SpongeBob SquarePants (character) itself, the audience over-indexes on Gran Torino (11.03×), Home construction (2.09×), Combat sport (1.6×), and Monmouth County, New Jersey (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SpongeBob SquarePants (character). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.