Rascasse Audience Intelligence

Spy fiction Audience in United States

A data profile of the people who buy, follow and care about Spy fiction in United States — modelled from more than twelve digital signal sources. Spy fiction has an estimated audience of 841,078 people in United States.

#59among Literary genre in United States#9331among Topic in United States#569in Literature

The average Spy fiction fan in United States is 49.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winona Ryder, The Book of Eli, Sustainable energy, with strongest over-indexing on Winona Ryder (16.23× the country average).

Demographically, the Spy fiction audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spy fiction fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Winona Ryder.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spy fiction profile in United States.

Audience size
841K
in United States
Gender
41.3%♀
58.7% male
Age
49.5
average years
Country rank
#26563
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spy fiction fans

41.3% are female, 58.7% are male, average age 49.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Spy fiction audience in United States
MetricValue
Female41.3%
Male58.7%
Average age49.5
Estimated audience size841,078
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Spy fiction audience in United States
Age bracketShare%
16-195%
20-299%
30-3914%
40-4920%
50+52%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Spy fiction audience comes from United States.

Worldwide audience distribution share by country for Spy fiction
CountryShare
United States29.9%
Brazil16.5%
United Kingdom10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spy fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Spy fiction fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.39×
02Vermont~2K1.33×
03Rhode Island~3K1.28×
04Montana~3K1.25×
05Delaware~3K1.25×
06South Dakota~2K1.23×
07West Virginia~5K1.16×
08North Dakota~2K1.15×
09Idaho~5K1.12×
10Maine~3K1.12×
11New Hampshire~4K1.11×
12New Mexico~5K1.07×
13Hawaii~4K1.07×
14Washington, District of Columbia~3K1.07×
15Mississippi~7K1.05×
16Nebraska~4K1.05×
17Arkansas~7K1.02×
18Kentucky~10K1.00×
19Kansas~7K1.00×
20Iowa~7K0.99×
21Oklahoma~9K0.97×
22Louisiana~10K0.96×
23Utah~7K0.96×
24Nevada~8K0.95×
25Connecticut~8K0.94×
26Alabama~10K0.93×
27Oregon~9K0.93×
28South Carolina~10K0.92×
29Missouri~10K0.91×
30Wisconsin~10K0.91×
31Colorado~10K0.90×
32Minnesota~10K0.90×
33Tennessee~20K0.89×
34Indiana~10K0.89×
35Maryland~10K0.89×
36Arizona~20K0.88×
37Washington~10K0.87×
38Massachusetts~10K0.87×
39Michigan~20K0.85×
40New Jersey~20K0.85×
41Virginia~20K0.85×
42Georgia~20K0.84×
43North Carolina~20K0.84×
44Ohio~20K0.83×
45Pennsylvania~20K0.82×
46Illinois~20K0.81×
47Florida~40K0.73×
48New York~30K0.73×
49Texas~50K0.69×
50California~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Spy fiction, United States
0.65×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spy fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spy fiction audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV47.18×
02The Man from U.N.C.L.E.Movies & TV38.73×
03A Beautiful Mind (film)Movies & TV21.22×
04Winona RyderMovies & TV16.23×
05InceptionMovies & TV15.18×
06Benedict CumberbatchMovies & TV11.63×
07Mission: ImpossibleMovies & TV9.91×
08Berlin WallTravel & Leisure9.12×
09Sustainable energyHome & Garden7.51×
10Renewable energyBusiness & Career6.50×
11Weather forecastingHome & Garden6.35×
12Vikings (TV series)Movies & TV6.06×
13QVCMovies & TV5.76×
14FedExBusiness & Career5.40×
15BestsellerLiterature4.65×
16Diane KeatonMovies & TV3.93×
17Discount storesShopping3.57×
18Mortgage loansBusiness & Career2.88×
19SubwayFood & Beverages2.80×
20PinterestInternet & Social Media2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spy fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spy fiction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.87×
Family OrientationCONSERVATISM2.52×
SustainabilityBALANCE2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spy fiction audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.66×
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spy fiction have in United States?

Spy fiction has an estimated audience of 841,078 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spy fiction fans?

41.3% of Spy fiction fans are female, 58.7% are male, with an average age of 49.5 years.

03

Which brands do Spy fiction fans like most?

Spy fiction fans show strongest brand affinity for Winona Ryder (16.23×), The Book of Eli (47.18×), and Sustainable energy (7.51×) over the country average.

04

Where do Spy fiction fans live in United States?

Spy fiction fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Spy fiction fans also like?

Beyond Spy fiction itself, the audience over-indexes on The Book of Eli (47.18×), Sustainable energy (7.51×), Renewable energy (6.5×), and FedEx (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Spy fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spy fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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