Spy fiction Audience in United States

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Spy fiction has an estimated audience of 841,078 people in United States. 41.3% are female, 58.7% are male, average age 49.5. Top regions: California, Texas, Florida. Top brand affinities: Winona Ryder, The Book of Eli, MSN, 28 Days Later, Apocalypse Now.

The average Spy fiction fan in United States is 49.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winona Ryder, The Book of Eli, MSN, with strongest over-indexing on Winona Ryder (14.72× the country average). Demographically, the Spy fiction audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Spy fiction fans

Demographic split for Spy fiction audience in United States
MetricValue
Female41.3%
Male58.7%
Average age49.5
Estimated audience size841,078

Audience persona

The typical Spy fiction fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Winona Ryder.

Top regions in United States

Top regions ranked by reach for Spy fiction in United States
RegionReachAffinity
California40,2910.44×
Texas21,7870.3×
Florida16,8160.3×
New York15,0940.32×
Pennsylvania13,0540.46×
Kentucky12,4831.18×
Virginia10,2970.5×
Illinois9,6200.34×
North Carolina8,8750.35×
Ohio8,8390.34×
Mississippi8,3421.2×
Georgia8,3140.32×
Michigan8,3100.38×
Louisiana8,0360.74×
Washington7,5550.45×
Indiana7,4240.48×
Arkansas7,4111.07×
Oklahoma7,2480.78×
Missouri7,1890.53×
Alabama6,9050.59×
West Virginia6,8871.76×
Massachusetts6,8800.42×
Alaska6,8733.82×
Tennessee6,5780.39×
South Carolina6,5310.52×
Kansas6,3610.96×
Idaho6,3601.51×
New Jersey6,2210.29×
Minnesota6,0820.5×
Hawaii6,0751.68×
Iowa6,0390.87×
Montana5,9912.57×
South Dakota5,9143.04×
Oregon5,8930.61×
Wisconsin5,8350.46×
Maryland5,7910.4×
New Hampshire5,6751.71×
Arizona5,6190.33×
Nebraska5,5571.32×
Connecticut5,5480.66×
New Mexico5,5281.31×
Nevada5,5100.68×
Rhode Island5,4802.05×
Maine5,4761.82×
Utah5,4070.72×
Vermont5,3893.65×
Colorado5,0230.38×
Delaware4,9072.11×
Washington, District of Columbia3,5431.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spy fiction audience
BrandAffinityCategory
Winona Ryder14.72×Movies & TV
The Book of Eli43.08×Movies & TV
MSN3.91×News
28 Days Later10.4×Movies & TV
Apocalypse Now16.67×Movies & TV
The Man from U.N.C.L.E.35.18×Movies & TV
The Departed13.32×Movies & TV
A Beautiful Mind (film)20.04×Movies & TV
Bestseller5.85×Literature
Burn After Reading21.64×Movies & TV
Snapped8.26×Movies & TV
Chuck Norris4.34×Movies & TV
Planet Fitness2.76×Sports
Heather Graham14.53×Literature
Federal Bureau of Investigation8.3×Politics & Society
Saving Private Ryan11.48×Movies & TV
True Detective4.35×Movies & TV
Sam Elliott5.98×Movies & TV
Fox News Channel1.81×Movies & TV
Moon Boots34.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spy fiction audience
TraitClusterScore
PatriotismCONSERVATISM3.07
TraditionCONSERVATISM1.82
IndividualismJOY1.79
Community OrientationOPEN1.74
Career OrientationPOWER1.59
Need for SecurityCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Spy fiction
CountryShare
United States29.9%
Brazil16.5%
United Kingdom10.6%

See Spy fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Spy fiction have in United States?

Spy fiction has an estimated audience of 841,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Spy fiction fans?

41.3% of Spy fiction fans are female, 58.7% are male, with an average age of 49.5 years.

Which brands do Spy fiction fans like most?

Spy fiction fans show strongest brand affinity for Winona Ryder (14.72×), The Book of Eli (43.08×), and MSN (3.91×) over the country average.

Where do Spy fiction fans live in United States?

Spy fiction fans in United States are most concentrated in California (reach 40,291), Texas (reach 21,787), and Florida (reach 16,816). These three regions account for the largest share of the active audience.

What other brands do Spy fiction fans also like?

Beyond Spy fiction itself, the audience over-indexes on The Book of Eli (43.08×), MSN (3.91×), 28 Days Later (10.4×), and Apocalypse Now (16.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spy fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.