Star-News Audience in United States
Star-News has an estimated audience of 326,130 people in United States. 62.4% are female, 37.6% are male, average age 40.5. Top brand affinities: Pillow, Nebraska, Historic site, Governor of Michigan, Goop.
Top brand affinities include Pillow, Nebraska, Historic site, with strongest over-indexing on Pillow (1.79× the country average). Demographically, the Star-News audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Star-News fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 40.5 |
| Estimated audience size | 326,130 |
Audience persona
The typical Star-News fan in United States is more female, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.79× | Home & Garden |
| Nebraska | 1.96× | Travel & Leisure |
| Historic site | 3.01× | Arts & Culture |
| Governor of Michigan | 4.95× | Politics & Society |
| Goop | 3.57× | Internet & Social Media |
| Sinaloa | 2.31× | Travel & Leisure |
| Fairy godmother | 4.37× | Literature |
| Hipster | 5.39× | Politics & Society |
| Kendra Scott | 1.5× | Fashion & Accessoires |
| Grinch | 2.04× | Movies & TV |
| Vocal harmony | 2.26× | Music & Radio |
| Wok | 3.22× | Food & Beverages |
| Hibachi | 3.7× | Food & Beverages |
| Elsword | 7.48× | Games |
| Rajasthan | 7.48× | Travel & Leisure |
| Google Home | 2.85× | Technology & Electronics |
| Noodle (Gorillaz) | 1.56× | Music & Radio |
| Mathcore | 3.47× | Music & Radio |
| Sailor | 2.01× | Travel & Leisure |
| Cherish (group) | 4.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.2 |
| Extroversion | THRILL | 1.19 |
| Family Orientation | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
| Need for Security | CONSERVATISM | 1.11 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Kenya | 32.6% |
| United States | 16.1% |
| Germany | 7.8% |
See Star-News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Star-News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.