Starz Inc. Audience in United States

Starz Inc. has an estimated audience of 2,903,981 people in United States. 57.2% are female, 42.8% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: PSV Eindhoven, Bruce Campbell, Horoscope, Guardians of the Galaxy (film), Alexander Ludwig.

The average Starz Inc. fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include PSV Eindhoven, Bruce Campbell, Horoscope, with strongest over-indexing on PSV Eindhoven (83.36× the country average). Demographically, the Starz Inc. audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Starz Inc. fans

Demographic split for Starz Inc. audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size2,903,981

Audience persona

The typical Starz Inc. fan in United States is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Starz Inc. in United States
RegionReachAffinity
Texas270,7941.08×
California234,2180.73×
Florida203,7201.04×
New York185,0461.14×
Georgia135,4961.51×
North Carolina115,7531.32×
Illinois103,0601.07×
Pennsylvania101,2561.04×
Ohio99,0031.11×
Michigan94,2051.24×
Virginia79,1601.12×
Alabama71,9781.77×
Tennessee71,8531.23×
New Jersey65,4760.89×
Maryland62,1141.24×
Louisiana61,0541.63×
South Carolina59,5191.36×
Arizona59,0811×
Indiana54,9791.04×
Missouri53,2461.14×
Massachusetts45,7700.8×
Wisconsin43,6241×
Mississippi43,1641.8×
Washington42,3920.73×
Colorado41,9530.92×
Kentucky40,8751.12×
Oklahoma33,3291.03×
Minnesota32,8740.79×
Arkansas32,2791.35×
Connecticut28,3520.97×
Oregon27,2740.82×
Nevada26,1470.93×
Kansas20,2200.88×
Iowa18,8100.79×
Utah15,5610.6×
West Virginia13,5221×
Washington, District of Columbia11,8741.36×
New Mexico11,7020.8×
Nebraska10,9100.75×
Idaho9,6400.66×
Maine9,3230.9×
New Hampshire8,6010.75×
Rhode Island8,4040.91×
Delaware8,3611.04×
Hawaii6,4000.51×
Montana5,3680.67×
Alaska4,7740.77×
South Dakota4,6480.69×
North Dakota3,9330.66×
Vermont3,4400.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Starz Inc. audience
BrandAffinityCategory
PSV Eindhoven83.36×Sports
Bruce Campbell37.99×Movies & TV
Horoscope13.08×Health
Guardians of the Galaxy (film)13.9×Movies & TV
Alexander Ludwig30.15×Movies & TV
Boardwalk Empire24.11×Movies & TV
Doctor Strange14.73×Literature
Anthony Mackie14.73×Movies & TV
Day trading8.46×Business & Career
Kia Sportage14.73×Cars & Mobility
Roulette10.2×Games
Ant-Man (film)14.73×Movies & TV
Peaky Blinders (TV series)7.33×Movies & TV
Blended whiskey8.02×Food & Beverages
Method Man13.43×Music & Radio
Pet insurance10.09×Pets & Animals
Critical illness insurance11.34×Business & Career
Whole grain8.44×Food & Beverages
Black Panther (comics)8.89×Literature
Real property3.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Starz Inc. audience
TraitClusterScore
Risk AppetiteTHRILL1.94
Family OrientationCONSERVATISM1.7
ExtroversionTHRILL1.52
LGBTQ+ IdentityOPEN1.35
Luxury OrientationPREMIUM1.35
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Starz Inc.
CountryShare
United States70.7%
Mexico5.0%
United Kingdom3.2%

See Starz Inc. audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Starz Inc. have in United States?

Starz Inc. has an estimated audience of 2,903,981 people in United States, concentrated in Texas and California.

What is the gender split and age of Starz Inc. fans?

57.2% of Starz Inc. fans are female, 42.8% are male, with an average age of 42.5 years.

Which brands do Starz Inc. fans like most?

Starz Inc. fans show strongest brand affinity for PSV Eindhoven (83.36×), Bruce Campbell (37.99×), and Horoscope (13.08×) over the country average.

Where do Starz Inc. fans live in United States?

Starz Inc. fans in United States are most concentrated in Texas (reach 270,794), California (reach 234,218), and Florida (reach 203,720). These three regions account for the largest share of the active audience.

What other brands do Starz Inc. fans also like?

Beyond Starz Inc. itself, the audience over-indexes on Bruce Campbell (37.99×), Horoscope (13.08×), Guardians of the Galaxy (film) (13.9×), and Alexander Ludwig (30.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Starz Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.