Rascasse Audience Intelligence

Starz Inc. Target Market in United States

A data profile of the people who buy, follow and care about Starz Inc. in United States — modelled from more than twelve digital signal sources. Starz Inc. has an estimated audience of 3,000,790 people in United States.

#1055among Brand in United States#863in Business & Career

The average Starz Inc. fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bruce Campbell, Alexander Ludwig, Guardians of the Galaxy (film), with strongest over-indexing on Bruce Campbell (42.7× the country average).

Demographically, the Starz Inc. audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Starz Inc. fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Bruce Campbell.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Starz Inc. profile in United States.

Audience size
3M
in United States
Gender
57.2%♀
42.8% male
Age
42.5
average years
Country rank
#10306
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Starz Inc.

57.2% are female, 42.8% are male, average age 42.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Starz Inc. audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size3,000,790
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Starz Inc. audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Starz Inc. audience comes from United States.

Worldwide audience distribution share by country for Starz Inc.
CountryShare
United States71.3%
Mexico4.9%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Starz Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Starz Inc. customers by region in United States
#RegionReachAffinity×
01Mississippi~40K1.83×
02Alabama~70K1.67×
03Louisiana~60K1.58×
04Georgia~100K1.42×
05Arkansas~30K1.38×
06South Carolina~60K1.32×
07Washington, District of Columbia~10K1.29×
08North Carolina~100K1.26×
09Tennessee~70K1.22×
10Michigan~90K1.21×
11Maryland~60K1.19×
12Kentucky~40K1.14×
13Missouri~50K1.13×
14West Virginia~20K1.12×
15Ohio~100K1.09×
16Virginia~80K1.07×
17Delaware~9K1.07×
18Oklahoma~30K1.06×
19Indiana~50K1.04×
20New York~200K1.02×
21Texas~300K1.01×
22Pennsylvania~100K1.01×
23Wisconsin~40K1.01×
24Illinois~100K1.00×
25Florida~200K0.99×
26Arizona~60K0.97×
27Maine~10K0.97×
28Connecticut~30K0.96×
29Rhode Island~9K0.94×
30Nevada~30K0.91×
31Kansas~20K0.91×
32Colorado~40K0.89×
33Iowa~20K0.85×
34Alaska~5K0.85×
35New Jersey~60K0.84×
36New Mexico~10K0.84×
37Oregon~30K0.83×
38New Hampshire~9K0.82×
39South Dakota~5K0.80×
40Minnesota~30K0.79×
41Nebraska~10K0.79×
42Vermont~4K0.79×
43Massachusetts~40K0.78×
44Idaho~10K0.77×
45North Dakota~5K0.76×
46Montana~6K0.74×
47Washington~40K0.72×
48California~200K0.71×
49Utah~20K0.62×
50Hawaii~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Starz Inc., United States
0.56×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Starz Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Starz Inc. audience
#·InterestCategoryAffinity×
01Bruce CampbellMovies & TV42.70×
02Alexander LudwigMovies & TV37.06×
03Ant-Man (film)Movies & TV14.73×
04Sam RaimiMovies & TV14.73×
05John Wick 2Movies & TV14.51×
06Doctor StrangeLiterature13.44×
07Guardians of the Galaxy (film)Movies & TV11.23×
08Peaky Blinders (TV series)Movies & TV9.17×
09Black Panther (comics)Literature8.46×
10Internet celebrityInternet & Social Media3.64×
11Beauty salonsBeauty & Wellness2.11×
12Burger KingFood & Beverages2.08×
13WineFood & Beverages1.80×
14Alcoholic beveragesFood & Beverages1.77×
15PinterestInternet & Social Media1.72×
16RecipesFood & Beverages1.69×
17WalmartShopping1.69×
18CookingFood & Beverages1.65×
19Home improvementHome & Garden1.63×
20XInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Starz Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Starz Inc. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Family OrientationCONSERVATISM1.68×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Starz Inc. audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Starz Inc.'s target market in United States?

Starz Inc.'s target market in United States covers an estimated 3,000,790 people, concentrated in Texas and California.

02

What is the gender split and age of Starz Inc. customers?

57.2% of the Starz Inc. audience are female, 42.8% are male, with an average age of 42.5 years.

03

Which brands do Starz Inc. fans like most?

Starz Inc. fans show strongest brand affinity for Bruce Campbell (42.7×), Alexander Ludwig (37.06×), and Guardians of the Galaxy (film) (11.23×) over the country average.

04

Where do Starz Inc. fans live in United States?

Starz Inc. fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Starz Inc. fans also like?

Beyond Starz Inc. itself, the audience over-indexes on Alexander Ludwig (37.06×), Guardians of the Galaxy (film) (11.23×), Doctor Strange (13.44×), and Peaky Blinders (TV series) (9.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Starz Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Starz Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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