State park Audience in United States

State park logo

State park has an estimated audience of 6,763,851 people in United States. 60.5% are female, 39.5% are male, average age 46.5. Top regions: Texas, Florida, California. Top brand affinities: Goop, Governor of Michigan, headspace, Cherish (group), Israel.

The average State park fan in United States is 46.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (9.99× the country average). Demographically, the State park audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of State park fans

Demographic split for State park audience in United States
MetricValue
Female60.5%
Male39.5%
Average age46.5
Estimated audience size6,763,851

Audience persona

The typical State park fan in United States is more female, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for State park in United States
RegionReachAffinity
Texas1,016,5971.75×
Florida487,1691.06×
California356,3800.48×
Minnesota280,7542.9×
New York261,3230.69×
Pennsylvania251,8491.11×
Illinois223,1110.99×
Michigan222,6371.26×
Wisconsin216,9062.13×
Washington211,3191.56×
Indiana196,8911.59×
Georgia192,7850.93×
North Carolina177,9930.87×
Tennessee174,5591.29×
Ohio167,7740.81×
Virginia161,1770.98×
Missouri137,7151.26×
Colorado122,4981.15×
South Carolina117,7031.16×
Massachusetts106,1600.8×
New Jersey98,5370.57×
Oregon94,0921.21×
Maryland90,7360.78×
Louisiana82,6820.95×
Alabama73,8110.78×
Oklahoma72,2260.96×
Iowa69,5881.25×
Arkansas66,2901.19×
Kentucky61,6940.73×
Arizona58,2590.42×
Utah46,6200.77×
Connecticut43,8140.65×
Mississippi40,1100.72×
Kansas38,2740.72×
Nebraska32,5380.96×
New Mexico32,0710.95×
Nevada30,7830.47×
West Virginia30,4490.97×
Maine24,5941.02×
Idaho24,1550.71×
New Hampshire22,2690.84×
South Dakota20,0141.28×
Hawaii19,5660.67×
Montana17,5090.93×
North Dakota17,1211.23×
Vermont15,6781.32×
Delaware15,4340.83×
Rhode Island10,3030.48×
Washington, District of Columbia10,2880.51×
Wyoming9,8020.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for State park audience
BrandAffinityCategory
Goop9.99×Internet & Social Media
Governor of Michigan13.36×Politics & Society
headspace16.49×Health
Cherish (group)18.33×Music & Radio
Israel3.54×Travel & Leisure
Wok10.58×Food & Beverages
Hibachi12.63×Food & Beverages
Google Home9.72×Technology & Electronics
Kikar HaShabbat21.33×News
Grace Slick10.87×Music & Radio
Alaska1.89×Travel & Leisure
Fairy godmother7.78×Literature
Vocal harmony4.67×Music & Radio
Pillow2.05×Home & Garden
Grinch3.78×Movies & TV
Cryptic crossword14.38×Technology & Electronics
Jeep Wagoneer5.22×Cars & Mobility
El Paso County, Colorado11.61×Travel & Leisure
Hipster8.56×Politics & Society
Ira Glass14.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by State park audience
TraitClusterScore
Risk AppetiteTHRILL1.71
Community OrientationOPEN1.66
PatriotismCONSERVATISM1.47
TravellingTHRILL1.37
DIY MentalityTHRILL1.29
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for State park
CountryShare
United States90.4%
Canada3.5%
Brazil0.9%

See State park audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does State park have in United States?

State park has an estimated audience of 6,763,851 people in United States, concentrated in Texas and Florida.

What is the gender split and age of State park fans?

60.5% of State park fans are female, 39.5% are male, with an average age of 46.5 years.

Which brands do State park fans like most?

State park fans show strongest brand affinity for Goop (9.99×), Governor of Michigan (13.36×), and headspace (16.49×) over the country average.

Where do State park fans live in United States?

State park fans in United States are most concentrated in Texas (reach 1,016,597), Florida (reach 487,169), and California (reach 356,380). These three regions account for the largest share of the active audience.

What other brands do State park fans also like?

Beyond State park itself, the audience over-indexes on Governor of Michigan (13.36×), headspace (16.49×), Cherish (group) (18.33×), and Israel (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for State park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.