Stephen A. Smith Audience in United States

Stephen A. Smith logo

Stephen A. Smith has an estimated audience of 3,454,710 people in United States. 18.8% are female, 81.2% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Electrolyte, Graham Greene, Litter box, Alaska, Chili con carne.

The average Stephen A. Smith fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electrolyte, Graham Greene, Litter box, with strongest over-indexing on Electrolyte (8.83× the country average). Demographically, the Stephen A. Smith audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Stephen A. Smith fans

Demographic split for Stephen A. Smith audience in United States
MetricValue
Female18.8%
Male81.2%
Average age37.6
Estimated audience size3,454,710

Audience persona

The typical Stephen A. Smith fan in United States is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Stephen A. Smith in United States
RegionReachAffinity
California387,8651.02×
Texas347,3271.17×
New York281,6121.46×
Florida260,2521.11×
Pennsylvania155,9691.34×
Georgia147,2411.38×
North Carolina139,8211.35×
Illinois131,9111.15×
New Jersey126,2811.44×
Virginia116,3131.38×
Ohio115,9311.09×
Michigan96,8961.07×
Maryland95,3341.6×
Tennessee77,4211.12×
Massachusetts75,8531.11×
Indiana69,5121.1×
South Carolina66,0421.27×
Arizona64,3920.91×
Louisiana63,5241.43×
Alabama60,0181.24×
Washington55,4840.8×
Missouri54,9890.99×
Wisconsin50,3530.97×
Colorado49,6480.91×
Minnesota47,7270.96×
Connecticut42,7661.23×
Oklahoma38,9071.01×
Kentucky38,6030.89×
Mississippi34,8091.22×
Nevada34,2111.02×
Oregon27,5200.69×
Arkansas25,7630.91×
Kansas24,0750.88×
Iowa22,6340.8×
Utah19,6950.64×
Washington, District of Columbia15,6301.51×
Nebraska13,5050.78×
Delaware12,8391.35×
New Mexico12,2690.71×
West Virginia12,1820.76×
Hawaii10,8380.73×
New Hampshire10,7970.79×
Idaho10,4470.6×
Rhode Island9,7940.89×
Maine9,0350.73×
Montana5,9730.62×
South Dakota5,4390.68×
North Dakota4,6180.65×
Vermont3,8010.63×
Alaska3,5930.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen A. Smith audience
BrandAffinityCategory
Electrolyte8.83×Health
Graham Greene8.17×Literature
Litter box2.42×Pets & Animals
Alaska1.89×Travel & Leisure
Chili con carne8.68×Food & Beverages
Captain America (1990 film)4.53×Movies & TV
Grinch3.35×Movies & TV
3D printing2.08×Technology & Electronics
Nebraska2.21×Travel & Leisure
Emperor Entertainment Group9.47×Business & Career
Israel1.55×Travel & Leisure
Nick Jr. (Australia)6.32×Kids & Family
Google Photos1.69×Technology & Electronics
Goop3.38×Internet & Social Media
Noodle (Gorillaz)2.2×Music & Radio
Consequence (rapper)3.95×Music & Radio
Hog Hunting2.05×Sports
Jesse Plemons2.07×Movies & TV
Wok3.85×Food & Beverages
Finding Your Roots6.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen A. Smith audience
TraitClusterScore
Early Adopter MentalityPOWER1.28
LGBTQ+ IdentityOPEN1.17
Urban LifestyleOPEN1.12
ExtroversionTHRILL1.12
Social Media UsageJOY1.11
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Stephen A. Smith
CountryShare
United States89.3%
Canada4.2%
United Kingdom1.4%

See Stephen A. Smith audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Stephen A. Smith have in United States?

Stephen A. Smith has an estimated audience of 3,454,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Stephen A. Smith fans?

18.8% of Stephen A. Smith fans are female, 81.2% are male, with an average age of 37.6 years.

Which brands do Stephen A. Smith fans like most?

Stephen A. Smith fans show strongest brand affinity for Electrolyte (8.83×), Graham Greene (8.17×), and Litter box (2.42×) over the country average.

Where do Stephen A. Smith fans live in United States?

Stephen A. Smith fans in United States are most concentrated in California (reach 387,865), Texas (reach 347,327), and New York (reach 281,612). These three regions account for the largest share of the active audience.

What other brands do Stephen A. Smith fans also like?

Beyond Stephen A. Smith itself, the audience over-indexes on Graham Greene (8.17×), Litter box (2.42×), Alaska (1.89×), and Chili con carne (8.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen A. Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.