Rascasse Audience Intelligence

Stephen A. Smith Audience in United States

A data profile of the people who buy, follow and care about Stephen A. Smith in United States — modelled from more than twelve digital signal sources. Stephen A. Smith has an estimated audience of 3,072,625 people in United States.

#28among TV personality in United States#1516among Person in United States#1311in Movies & TV

The average Stephen A. Smith fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include American Gods (TV series), Luka Dončić, Michael Rapaport, with strongest over-indexing on American Gods (TV series) (28.04× the country average).

Demographically, the Stephen A. Smith audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stephen A. Smith fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for American Gods (TV series).

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stephen A. Smith profile in United States.

Audience size
3.1M
in United States
Gender
18.8%♀
81.2% male
Age
37.6
average years
Country rank
#10089
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen A. Smith fans

18.8% are female, 81.2% are male, average age 37.6.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Stephen A. Smith audience in United States
MetricValue
Female18.8%
Male81.2%
Average age37.6
Estimated audience size3,072,625
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Stephen A. Smith audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3923%
40-4919%
50+14%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Stephen A. Smith audience comes from United States.

Worldwide audience distribution share by country for Stephen A. Smith
CountryShare
United States88.5%
Canada4.2%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen A. Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Stephen A. Smith fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.62×
02Washington, District of Columbia~20K1.47×
03Louisiana~60K1.42×
04New Jersey~100K1.41×
05Delaware~10K1.39×
06Georgia~100K1.38×
07New York~300K1.37×
08North Carolina~100K1.36×
09Mississippi~40K1.33×
10Pennsylvania~200K1.31×
11Virginia~100K1.30×
12South Carolina~70K1.30×
13Alabama~60K1.28×
14Connecticut~40K1.23×
15Texas~300K1.12×
16Massachusetts~80K1.12×
17Florida~300K1.09×
18Illinois~100K1.09×
19Ohio~100K1.08×
20Tennessee~70K1.06×
21Michigan~100K1.05×
22Nevada~30K1.01×
23Indiana~60K0.97×
24Missouri~50K0.97×
25Wisconsin~50K0.96×
26Rhode Island~10K0.95×
27Oklahoma~40K0.94×
28Minnesota~50K0.93×
29Arkansas~30K0.93×
30California~300K0.92×
31Arizona~60K0.89×
32Kentucky~40K0.89×
33Kansas~20K0.89×
34Colorado~50K0.88×
35New Hampshire~10K0.87×
36Nebraska~10K0.84×
37West Virginia~10K0.83×
38Iowa~20K0.80×
39Maine~10K0.79×
40Washington~50K0.78×
41New Mexico~10K0.76×
42South Dakota~6K0.76×
43North Dakota~5K0.76×
44Hawaii~10K0.74×
45Oregon~30K0.71×
46Montana~7K0.71×
47Vermont~4K0.70×
48Idaho~10K0.64×
49Utah~20K0.60×
50Alaska~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Stephen A. Smith, United States
0.60×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen A. Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen A. Smith audience
#·InterestCategoryAffinity×
01American Gods (TV series)Movies & TV28.04×
02Erin AndrewsSports17.70×
03Skip BaylessMovies & TV15.99×
04Michael RapaportMovies & TV14.86×
05Josh DuhamelFashion & Accessoires12.97×
06International educationBusiness & Career12.97×
07Sophia BushMovies & TV12.97×
08Rose McGowanMovies & TV12.97×
09Luka DončićSports11.55×
10Regina HallMovies & TV10.34×
11Bleacher ReportSports6.39×
12Broadcasting of sports eventsMovies & TV5.89×
13New Orleans PelicansSports5.79×
14Charlotte HornetsSports5.48×
15Aaron RodgersSports4.75×
16Minnesota TimberwolvesSports4.75×
17Houston RocketsSports4.71×
18CBS SportsMovies & TV3.14×
19Mixed martial artsSports2.87×
20TMZInternet & Social Media2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen A. Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen A. Smith audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Career OrientationPOWER1.53×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen A. Smith audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.51×
DIY MentalityTHRILL0.57×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen A. Smith have in United States?

Stephen A. Smith has an estimated audience of 3,072,625 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stephen A. Smith fans?

18.8% of Stephen A. Smith fans are female, 81.2% are male, with an average age of 37.6 years.

03

Which brands do Stephen A. Smith fans like most?

Stephen A. Smith fans show strongest brand affinity for American Gods (TV series) (28.04×), Luka Dončić (11.55×), and Michael Rapaport (14.86×) over the country average.

04

Where do Stephen A. Smith fans live in United States?

Stephen A. Smith fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen A. Smith fans also like?

Beyond Stephen A. Smith itself, the audience over-indexes on Luka Dončić (11.55×), Michael Rapaport (14.86×), Josh Duhamel (12.97×), and International education (12.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen A. Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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