Style Savvy Audience in United States

Style Savvy logo

Style Savvy has an estimated audience of 823,274 people in United States. 60.4% are female, 39.6% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Product design, Lulu 黃路梓茵, UK garage, Stamp collecting, JDSU.

The average Style Savvy fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Lulu 黃路梓茵, UK garage, with strongest over-indexing on Product design (5.63× the country average). Demographically, the Style Savvy audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Style Savvy fans

Demographic split for Style Savvy audience in United States
MetricValue
Female60.4%
Male39.6%
Average age36.4
Estimated audience size823,274

Audience persona

The typical Style Savvy fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Style Savvy in United States
RegionReachAffinity
California114,9231.27×
Texas84,4831.19×
Florida63,9891.15×
New York53,2701.16×
Illinois29,8161.09×
Pennsylvania29,8151.08×
Georgia29,2061.15×
North Carolina28,2931.14×
Virginia27,0611.35×
Ohio26,8151.06×
Michigan25,3381.18×
Washington23,2881.41×
New Jersey20,5670.98×
Tennessee18,5681.12×
Maryland18,2101.29×
Massachusetts17,4531.08×
Arizona17,4351.04×
Indiana15,7941.05×
Alabama13,6101.18×
South Carolina12,6351.02×
Oregon12,5751.33×
Missouri12,1470.92×
Louisiana11,4621.08×
Minnesota11,0370.94×
Kentucky10,9361.06×
Wisconsin10,6490.86×
Oklahoma9,8771.08×
Nevada9,5871.2×
Colorado9,4120.73×
Connecticut7,8990.96×
Arkansas6,7631×
Utah6,5790.89×
Iowa5,8780.87×
Kansas5,8050.89×
Mississippi5,6840.84×
West Virginia3,8551.01×
Hawaii3,8441.09×
New Mexico3,4970.85×
Idaho3,3280.81×
Nebraska3,1780.77×
Rhode Island2,8671.09×
Maine2,7990.95×
New Hampshire2,6240.81×
Delaware2,4481.08×
Washington, District of Columbia1,9830.8×
North Dakota1,5410.91×
Alaska1,4220.81×
Montana1,2390.54×
South Dakota1,0070.53×
Vermont9840.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Style Savvy audience
BrandAffinityCategory
Product design5.63×Business & Career
Lulu 黃路梓茵7.66×Movies & TV
UK garage7.48×Music & Radio
Stamp collecting6.42×Home & Garden
JDSU3.59×Business & Career
Iowa Lottery10.49×Games
Mount Kilimanjaro15.31×Travel & Leisure
Home equity1.72×Home & Garden
Jesse Plemons2.94×Movies & TV
Pro-Ject3.29×Music & Radio
Regional styles of Mexican music2.17×Music & Radio
Mothercare2.29×Kids & Family
Sub Zero (Official)6.93×Literature
Nebraska Cornhuskers football2.48×Sports
Staycation2.05×Home & Garden
Saving1.52×Business & Career
CAC 402.57×Business & Career
Cachorro2.62×Pets & Animals
Home staging2.35×Home & Garden
Halsey, Oregon3.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Style Savvy audience
TraitClusterScore
IndulgenceJOY1.77
Luxury OrientationPREMIUM1.58
CreativityOPEN1.56
Family OrientationCONSERVATISM1.56
Pet OwnershipJOY1.52
DIY MentalityTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Style Savvy
CountryShare
United States55.2%
Philippines9.7%
Canada6.8%

See Style Savvy audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Style Savvy have in United States?

Style Savvy has an estimated audience of 823,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Style Savvy fans?

60.4% of Style Savvy fans are female, 39.6% are male, with an average age of 36.4 years.

Which brands do Style Savvy fans like most?

Style Savvy fans show strongest brand affinity for Product design (5.63×), Lulu 黃路梓茵 (7.66×), and UK garage (7.48×) over the country average.

Where do Style Savvy fans live in United States?

Style Savvy fans in United States are most concentrated in California (reach 114,923), Texas (reach 84,483), and Florida (reach 63,989). These three regions account for the largest share of the active audience.

What other brands do Style Savvy fans also like?

Beyond Style Savvy itself, the audience over-indexes on Lulu 黃路梓茵 (7.66×), UK garage (7.48×), Stamp collecting (6.42×), and JDSU (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Style Savvy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.