A data profile of the people who buy, follow and care about Sundowner (band) in United States — modelled from more than twelve digital signal sources. Sundowner (band) has an estimated audience of 478,280 people in United States.
The average Sundowner (band) fan in United States is 39.3 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, California, Arizona.
Top brand affinities include Discount Tire, Hardware store, Used car, with strongest over-indexing on Discount Tire (5.32× the country average).
Demographically, the Sundowner (band) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sundowner (band) fan in United States is balanced, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Discount Tire.
The key figures that characterise the Sundowner (band) profile in United States.
50.5% are female, 49.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.3 |
| Estimated audience size | 478,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 23% |
Where the Sundowner (band) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~40K | 4.70× | |
| 02 | Florida | ~70K | 2.34× | |
| 03 | West Virginia | ~4K | 1.83× | |
| 04 | Kentucky | ~9K | 1.55× | |
| 05 | Arkansas | ~5K | 1.38× | |
| 06 | Oklahoma | ~7K | 1.33× | |
| 07 | North Dakota | ~1K | 1.26× | |
| 08 | Tennessee | ~10K | 1.22× | |
| 09 | Missouri | ~9K | 1.19× | |
| 10 | California | ~60K | 1.18× | |
| 11 | Alabama | ~8K | 1.18× | |
| 12 | Ohio | ~20K | 1.14× | |
| 13 | Oregon | ~6K | 1.08× | |
| 14 | Mississippi | ~4K | 1.06× | |
| 15 | Kansas | ~4K | 1.04× | |
| 16 | Wyoming | <1K | 1.03× | |
| 17 | Montana | ~1K | 1.01× | |
| 18 | Indiana | ~9K | 1.00× | |
| 19 | Utah | ~4K | 1.00× | |
| 20 | Idaho | ~2K | 1.00× | |
| 21 | Michigan | ~10K | 0.99× | |
| 22 | Nebraska | ~2K | 0.98× | |
| 23 | South Dakota | ~1K | 0.98× | |
| 24 | New Mexico | ~2K | 0.96× | |
| 25 | South Carolina | ~7K | 0.95× | |
| 26 | Louisiana | ~6K | 0.93× | |
| 27 | Alaska | <1K | 0.91× | |
| 28 | Washington | ~8K | 0.88× | |
| 29 | North Carolina | ~10K | 0.83× | |
| 30 | Virginia | ~9K | 0.82× | |
| 31 | Nevada | ~4K | 0.82× | |
| 32 | Georgia | ~10K | 0.81× | |
| 33 | Iowa | ~3K | 0.81× | |
| 34 | Delaware | ~1K | 0.80× | |
| 35 | Colorado | ~6K | 0.79× | |
| 36 | Minnesota | ~5K | 0.79× | |
| 37 | Hawaii | ~2K | 0.79× | |
| 38 | Maine | ~1K | 0.77× | |
| 39 | Rhode Island | ~1K | 0.77× | |
| 40 | New York | ~20K | 0.76× | |
| 41 | New Hampshire | ~1K | 0.76× | |
| 42 | Texas | ~30K | 0.74× | |
| 43 | Wisconsin | ~5K | 0.74× | |
| 44 | Washington, District of Columbia | ~1K | 0.72× | |
| 45 | Illinois | ~10K | 0.69× | |
| 46 | Pennsylvania | ~10K | 0.68× | |
| 47 | Maryland | ~5K | 0.62× | |
| 48 | Connecticut | ~3K | 0.61× | |
| 49 | Massachusetts | ~5K | 0.52× | |
| 50 | New Jersey | ~6K | 0.49× |
The strongest cross-interests of the Sundowner (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Husqvarna | Home & Garden | 7.06× | ||
| 02 | Discount Tire | Shopping | 5.32× | ||
| 03 | Makita | Home & Garden | 5.04× | ||
| 04 | Boat show | Travel & Leisure | 4.70× | ||
| 05 | Jet ski | Sports | 4.29× | ||
| 06 | Private equity | Business & Career | 3.56× | ||
| 07 | Automobile repair shop | Cars & Mobility | 3.53× | ||
| 08 | Chopper (motorcycle) | Cars & Mobility | 3.42× | ||
| 09 | Air pollution | Health | 3.12× | ||
| 10 | Hardware store | Home & Garden | 3.05× | ||
| 11 | Rail transport | Travel & Leisure | 2.93× | ||
| 12 | LED lamp | Home & Garden | 2.91× | ||
| 13 | Used car | Cars & Mobility | 2.36× | ||
| 14 | Public transport | Cars & Mobility | 2.13× | ||
| 15 | Credit (finance) | Business & Career | 2.08× | ||
| 16 | Veterinary medicine | Business & Career | 1.88× | ||
| 17 | SUVs | Cars & Mobility | 1.61× | ||
| 18 | Nonprofit organization | Politics & Society | 1.59× | ||
| 19 | Tradition | Politics & Society | 1.56× | ||
| 20 | Banking | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.38× | |
| DIY Mentality | THRILL | 2.14× | |
| Individualism | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.59× | |
| Luxury Orientation | PREMIUM | 0.63× |
Sundowner (band) has an estimated audience of 478,280 people in United States, concentrated in Florida and California.
50.5% of Sundowner (band) fans are female, 49.5% are male, with an average age of 39.3 years.
Sundowner (band) fans show strongest brand affinity for Discount Tire (5.32×), Hardware store (3.05×), and Used car (2.36×) over the country average.
Sundowner (band) fans in United States are most concentrated in Florida (reach ~70K), California (reach ~60K), and Arizona (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sundowner (band) itself, the audience over-indexes on Hardware store (3.05×), Used car (2.36×), Rail transport (2.93×), and SUVs (1.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sundowner (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.