Rascasse Audience Intelligence

Sunrise (company) Target Market in United States

A data profile of the people who buy, follow and care about Sunrise (company) in United States — modelled from more than twelve digital signal sources. Sunrise (company) has an estimated audience of 2,397,926 people in United States.

#1233among Brand in United States#207in Literature

The average Sunrise (company) fan in United States is 28.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include GameStop, The Legend of Zelda, Magic: The Gathering, with strongest over-indexing on GameStop (2.77× the country average).

Demographically, the Sunrise (company) audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunrise (company) fan in United States is balanced, around 28.6 years old, with strong Individualism tendencies and a notable affinity for GameStop.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunrise (company) profile in United States.

Audience size
2.4M
in United States
Gender
47.1%♀
52.9% male
Age
28.6
average years
Country rank
#12303
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunrise (company)

47.1% are female, 52.9% are male, average age 28.6.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Sunrise (company) audience in United States
MetricValue
Female47.1%
Male52.9%
Average age28.6
Estimated audience size2,397,926
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Sunrise (company) audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3910%
40-4910%
50+6%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Sunrise (company) audience comes from United States.

Worldwide audience distribution share by country for Sunrise (company)
CountryShare
United States24.9%
Switzerland23.5%
India10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunrise (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunrise (company) customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.15×
02Minnesota~50K1.47×
03Maine~10K1.44×
04Florida~200K1.40×
05Wyoming~5K1.31×
06Alaska~7K1.28×
07North Dakota~6K1.22×
08South Dakota~7K1.20×
09Montana~8K1.18×
10New Hampshire~10K1.15×
11Rhode Island~9K1.13×
12Vermont~5K1.13×
13Arizona~60K1.12×
14Missouri~40K1.10×
15South Carolina~40K1.04×
16Delaware~7K1.03×
17Arkansas~20K1.01×
18Washington~50K1.00×
19Oregon~30K1.00×
20Iowa~20K1.00×
21Michigan~60K0.99×
22Ohio~70K0.97×
23Virginia~60K0.95×
24Tennessee~50K0.95×
25Maryland~40K0.95×
26Idaho~10K0.95×
27Illinois~80K0.94×
28Indiana~40K0.94×
29Utah~20K0.94×
30Colorado~40K0.93×
31North Carolina~70K0.92×
32New Jersey~60K0.91×
33Alabama~30K0.89×
34Oklahoma~20K0.89×
35Kansas~20K0.89×
36New York~100K0.88×
37Massachusetts~40K0.88×
38New Mexico~10K0.87×
39California~200K0.86×
40Wisconsin~30K0.85×
41Georgia~60K0.82×
42Louisiana~30K0.82×
43Nebraska~10K0.82×
44Pennsylvania~70K0.81×
45Connecticut~20K0.78×
46Nevada~20K0.77×
47Texas~200K0.76×
48Mississippi~10K0.72×
49West Virginia~8K0.72×
50Kentucky~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Sunrise (company), United States
0.66×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunrise (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunrise (company) audience
#·InterestCategoryAffinity×
01EvanescenceMusic & Radio4.42×
02Magic: The GatheringGames4.05×
03The Legend of ZeldaGames3.72×
04Pokémon GoGames3.47×
05Miami MarlinsSports3.31×
06Tom HardyMovies & TV3.06×
07Avril LavigneMusic & Radio2.86×
08Ryan ReynoldsMovies & TV2.79×
09GameStopGames2.77×
10Henry CavillMovies & TV2.60×
11Chris PrattMovies & TV2.49×
12Non-alcoholic beverageFood & Beverages2.39×
13Ryan GoslingMovies & TV2.31×
14RoboticsTechnology & Electronics2.30×
15FanaticsFashion & Accessoires2.29×
16WhataburgerFood & Beverages1.92×
17Internet celebrityInternet & Social Media1.80×
18Britney SpearsMusic & Radio1.78×
19Gothic fashionFashion & Accessoires1.66×
20Rail transportTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunrise (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunrise (company) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.48×
ExtroversionTHRILL1.37×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunrise (company) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Quality AwarenessPREMIUM0.58×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunrise (company)'s target market in United States?

Sunrise (company)'s target market in United States covers an estimated 2,397,926 people, concentrated in Florida and California.

02

What is the gender split and age of Sunrise (company) customers?

47.1% of the Sunrise (company) audience are female, 52.9% are male, with an average age of 28.6 years.

03

Which brands do Sunrise (company) fans like most?

Sunrise (company) fans show strongest brand affinity for GameStop (2.77×), The Legend of Zelda (3.72×), and Magic: The Gathering (4.05×) over the country average.

04

Where do Sunrise (company) fans live in United States?

Sunrise (company) fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunrise (company) fans also like?

Beyond Sunrise (company) itself, the audience over-indexes on The Legend of Zelda (3.72×), Magic: The Gathering (4.05×), Britney Spears (1.78×), and Non-alcoholic beverage (2.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sunrise (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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