Sunrise (company) Audience in United States

Sunrise (company) logo

Sunrise (company) has an estimated audience of 2,454,441 people in United States. 47.1% are female, 52.9% are male, average age 28.6. Top regions: California, Florida, Texas. Top brand affinities: Home construction, Justice, Sinaloa, ABC 7 Chicago, Dental hygienist.

The average Sunrise (company) fan in United States is 28.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Home construction, Justice, Sinaloa, with strongest over-indexing on Home construction (1.53× the country average). Demographically, the Sunrise (company) audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Sunrise (company) fans

Demographic split for Sunrise (company) audience in United States
MetricValue
Female47.1%
Male52.9%
Average age28.6
Estimated audience size2,454,441

Audience persona

The typical Sunrise (company) fan in United States is balanced, around 28.6 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Sunrise (company) in United States
RegionReachAffinity
California244,8330.91×
Florida231,4091.39×
Texas170,7000.81×
New York126,9140.93×
Illinois80,8240.99×
Ohio75,5611×
North Carolina70,1010.95×
Pennsylvania68,9280.83×
Michigan65,7561.02×
Georgia64,1290.85×
Virginia59,6351×
New Jersey58,9660.94×
Arizona57,1381.14×
Minnesota53,1441.51×
Washington51,3761.04×
Tennessee47,0870.96×
Massachusetts44,3640.92×
Missouri43,4701.1×
Indiana43,2250.96×
Maryland40,4200.96×
South Carolina39,5061.07×
Colorado36,7830.95×
Wisconsin31,8510.86×
Alabama30,1980.88×
Oregon28,5851.02×
Louisiana25,9660.82×
Oklahoma24,5480.9×
Hawaii22,8772.17×
Utah20,5920.94×
Kentucky20,3410.66×
Iowa20,2201×
Arkansas20,0470.99×
Connecticut19,1310.78×
Nevada18,4190.78×
Kansas17,1260.89×
Mississippi13,8300.68×
Maine12,4291.41×
Idaho11,4690.93×
New Hampshire10,8021.12×
New Mexico10,4040.85×
Nebraska9,9270.81×
Rhode Island8,5861.1×
Montana7,7611.14×
West Virginia7,6650.67×
Delaware6,7511×
South Dakota6,4041.13×
Alaska6,2301.19×
North Dakota5,8201.15×
Washington, District of Columbia4,7880.65×
Vermont4,6471.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunrise (company) audience
BrandAffinityCategory
Home construction1.53×Home & Garden
Justice1.62×Politics & Society
Sinaloa1.82×Travel & Leisure
ABC 7 Chicago1.62×Movies & TV
Dental hygienist1.79×Health
Temple Grandin1.99×Literature
WFTV1.54×Movies & TV
Ken Griffey Jr.1.56×Sports
Mike Conley, Jr.1.55×Sports
Springfield, Illinois1.62×Travel & Leisure
Better Off Dead (film)1.53×Movies & TV
Cadena SER2×Music & Radio
Nielsen Corporation2.31×Business & Career
Austin3601.67×Sports
Equinix1.54×Business & Career
Bulacan1.72×Travel & Leisure
richard speight jr2.51×Movies & TV
Roy Wood, Jr.1.51×Movies & TV
Bus Driver (video game)1.71×Games
Mother Goose1.66×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunrise (company) audience
TraitClusterScore
ExtroversionTHRILL1.58
Luxury OrientationPREMIUM1.31
IndividualismJOY1.28
Sports ActivityPOWER1.27
Urban LifestyleOPEN1.25
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Sunrise (company)
CountryShare
United States24.4%
Switzerland23.8%
India10.2%

See Sunrise (company) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Sunrise (company) have in United States?

Sunrise (company) has an estimated audience of 2,454,441 people in United States, concentrated in California and Florida.

What is the gender split and age of Sunrise (company) fans?

47.1% of Sunrise (company) fans are female, 52.9% are male, with an average age of 28.6 years.

Which brands do Sunrise (company) fans like most?

Sunrise (company) fans show strongest brand affinity for Home construction (1.53×), Justice (1.62×), and Sinaloa (1.82×) over the country average.

Where do Sunrise (company) fans live in United States?

Sunrise (company) fans in United States are most concentrated in California (reach 244,833), Florida (reach 231,409), and Texas (reach 170,700). These three regions account for the largest share of the active audience.

What other brands do Sunrise (company) fans also like?

Beyond Sunrise (company) itself, the audience over-indexes on Justice (1.62×), Sinaloa (1.82×), ABC 7 Chicago (1.62×), and Dental hygienist (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunrise (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.