A data profile of the people who buy, follow and care about Super Deluxe in United States — modelled from more than twelve digital signal sources. Super Deluxe has an estimated audience of 435,104 people in United States.
The average Super Deluxe fan in United States is 30.3 years old, balanced, and lives primarily in Oregon.
The audience is concentrated in Oregon, California, Texas.
Top brand affinities include Regina King, Internet celebrity, Britney Spears, with strongest over-indexing on Regina King (64.06× the country average).
Demographically, the Super Deluxe audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Super Deluxe fan in United States is balanced, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for Regina King.
The key figures that characterise the Super Deluxe profile in United States.
50.3% are female, 49.7% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 30.3 |
| Estimated audience size | 435,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 9% |
of the worldwide Super Deluxe audience comes from United States.
| Country | Share |
|---|---|
| India | 40.7% |
| United States | 40.2% |
| United Kingdom | 3.6% |
Where the Super Deluxe audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~200K | 37.74× | |
| 02 | Washington | ~10K | 1.19× | |
| 03 | Alaska | <1K | 0.89× | |
| 04 | North Dakota | <1K | 0.89× | |
| 05 | Vermont | <1K | 0.89× | |
| 06 | South Dakota | <1K | 0.87× | |
| 07 | Montana | ~1K | 0.86× | |
| 08 | Maine | ~1K | 0.85× | |
| 09 | Rhode Island | ~1K | 0.85× | |
| 10 | West Virginia | ~2K | 0.84× | |
| 11 | Hawaii | ~2K | 0.84× | |
| 12 | Delaware | ~1K | 0.84× | |
| 13 | New Mexico | ~2K | 0.83× | |
| 14 | New Hampshire | ~1K | 0.83× | |
| 15 | Mississippi | ~3K | 0.82× | |
| 16 | Nebraska | ~2K | 0.82× | |
| 17 | Idaho | ~2K | 0.81× | |
| 18 | Washington, District of Columbia | ~1K | 0.79× | |
| 19 | Iowa | ~3K | 0.77× | |
| 20 | Louisiana | ~4K | 0.76× | |
| 21 | Arkansas | ~3K | 0.75× | |
| 22 | Kansas | ~3K | 0.74× | |
| 23 | Alabama | ~4K | 0.73× | |
| 24 | Oklahoma | ~4K | 0.73× | |
| 25 | Kentucky | ~4K | 0.72× | |
| 26 | Utah | ~3K | 0.72× | |
| 27 | South Carolina | ~5K | 0.69× | |
| 28 | Nevada | ~3K | 0.69× | |
| 29 | Connecticut | ~3K | 0.66× | |
| 30 | New Jersey | ~7K | 0.64× | |
| 31 | Missouri | ~4K | 0.61× | |
| 32 | Wisconsin | ~4K | 0.61× | |
| 33 | Minnesota | ~4K | 0.60× | |
| 34 | Tennessee | ~5K | 0.59× | |
| 35 | Indiana | ~5K | 0.58× | |
| 36 | Massachusetts | ~5K | 0.57× | |
| 37 | Maryland | ~4K | 0.56× | |
| 38 | Colorado | ~4K | 0.56× | |
| 39 | Arizona | ~5K | 0.53× | |
| 40 | Virginia | ~5K | 0.51× | |
| 41 | Michigan | ~6K | 0.50× | |
| 42 | Georgia | ~6K | 0.48× | |
| 43 | Ohio | ~6K | 0.48× | |
| 44 | North Carolina | ~6K | 0.48× | |
| 45 | Illinois | ~7K | 0.47× | |
| 46 | Pennsylvania | ~7K | 0.46× | |
| 47 | Texas | ~20K | 0.44× | |
| 48 | New York | ~10K | 0.41× | |
| 49 | California | ~20K | 0.40× | |
| 50 | Florida | ~10K | 0.35× |
The strongest cross-interests of the Super Deluxe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Regina King | Movies & TV | 64.06× | ||
| 02 | Humanoid robot | Technology & Electronics | 11.16× | ||
| 03 | Bob's Burgers | Movies & TV | 5.17× | ||
| 04 | Internet celebrity | Internet & Social Media | 3.63× | ||
| 05 | Tobacco | Food & Beverages | 3.47× | ||
| 06 | Web server | Technology & Electronics | 3.20× | ||
| 07 | Britney Spears | Music & Radio | 3.08× | ||
| 08 | Pokémon | Games | 2.89× | ||
| 09 | Virtual reality | Technology & Electronics | 2.73× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.58× | ||
| 11 | Ariana Grande | Music & Radio | 2.56× | ||
| 12 | Whataburger | Food & Beverages | 2.06× | ||
| 13 | Online newspaper | News | 2.05× | ||
| 14 | GameStop | Games | 1.99× | ||
| 15 | KFC | Food & Beverages | 1.95× | ||
| 16 | Pizza Hut | Food & Beverages | 1.85× | ||
| 17 | Subscription business model | Shopping | 1.85× | ||
| 18 | TMZ | Internet & Social Media | 1.66× | ||
| 19 | Subway | Food & Beverages | 1.63× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.78× | |
| Urban Lifestyle | OPEN | 1.51× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| DIY Mentality | THRILL | 0.74× | |
| Sports Activity | POWER | 0.76× |
Super Deluxe has an estimated audience of 435,104 people in United States, concentrated in Oregon and California.
50.3% of Super Deluxe fans are female, 49.7% are male, with an average age of 30.3 years.
Super Deluxe fans show strongest brand affinity for Regina King (64.06×), Internet celebrity (3.63×), and Britney Spears (3.08×) over the country average.
Super Deluxe fans in United States are most concentrated in Oregon (reach ~200K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Super Deluxe itself, the audience over-indexes on Internet celebrity (3.63×), Britney Spears (3.08×), Pokémon (2.89×), and Pizza Hut (1.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Super Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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