Super Mario Bros. (film) Audience in United States

Super Mario Bros. (film) logo

Super Mario Bros. (film) has an estimated audience of 1,143,050 people in United States. 41.0% are female, 59.0% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Coba, Home construction, Google Photos, Panama.

The average Super Mario Bros. (film) fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Coba, Home construction, with strongest over-indexing on Nationality (9.68× the country average). Demographically, the Super Mario Bros. (film) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Super Mario Bros. (film) fans

Demographic split for Super Mario Bros. (film) audience in United States
MetricValue
Female41.0%
Male59.0%
Average age36.3
Estimated audience size1,143,050

Audience persona

The typical Super Mario Bros. (film) fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Super Mario Bros. (film) in United States
RegionReachAffinity
California165,6031.32×
Texas126,8091.29×
Florida85,8921.11×
New York67,8521.06×
Illinois40,4881.06×
Pennsylvania37,4500.97×
Georgia37,3971.06×
North Carolina34,1150.99×
Ohio33,9760.96×
New Jersey31,2231.07×
Michigan30,2031.01×
Arizona28,0391.2×
Washington27,8921.22×
Virginia27,6770.99×
Tennessee22,7210.99×
Indiana22,3871.07×
Massachusetts20,3260.9×
Maryland20,0241.02×
Missouri18,6061.01×
Alabama17,9331.12×
Kentucky16,4151.15×
Colorado16,1270.9×
Oklahoma15,6081.23×
Wisconsin15,1280.88×
Louisiana15,0751.02×
South Carolina15,0140.87×
Minnesota13,9270.85×
Oregon13,3511.02×
Utah12,6401.23×
Nevada12,2271.11×
Connecticut10,7840.94×
Arkansas10,4211.11×
Mississippi9,7741.04×
Iowa9,5581.01×
Kansas9,5481.06×
New Mexico6,6841.17×
Idaho6,4131.12×
Nebraska5,8731.02×
West Virginia5,2350.98×
Hawaii4,1420.84×
New Hampshire3,6080.8×
Maine3,3800.83×
Rhode Island3,3710.93×
Montana2,6380.83×
Delaware2,4860.79×
Alaska2,4000.98×
North Dakota2,2530.96×
South Dakota2,2070.84×
Washington, District of Columbia2,0640.6×
Vermont1,4350.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Mario Bros. (film) audience
BrandAffinityCategory
Nationality9.68×Politics & Society
Coba114.62×Travel & Leisure
Home construction3.06×Home & Garden
Google Photos2.91×Technology & Electronics
Panama4.24×Travel & Leisure
Nebraska Cornhuskers football3.88×Sports
Hope For Paws21.84×Pets & Animals
Find Me Guilty31.8×Movies & TV
Cullman County, Alabama14.28×Travel & Leisure
Home staging5.26×Home & Garden
Historic site4.15×Arts & Culture
Israel1.91×Travel & Leisure
Jaws4.73×Movies & TV
Jesse Plemons2.94×Movies & TV
JTV (Indonesia)4.21×
Gothic Lolita32.6×Fashion & Accessoires
Personalised Gifts3.4×Home & Garden
Vacuum packing8.3×Home & Garden
Bank account1.9×Business & Career
Captain America (1990 film)3.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Mario Bros. (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.83
ExtroversionTHRILL1.56
Urban LifestyleOPEN1.52
LGBTQ+ IdentityOPEN1.45
SpiritualityBALANCE1.41
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Super Mario Bros. (film)
CountryShare
United States27.7%
Brazil12.7%
Italy7.1%

See Super Mario Bros. (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Super Mario Bros. (film) have in United States?

Super Mario Bros. (film) has an estimated audience of 1,143,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Mario Bros. (film) fans?

41.0% of Super Mario Bros. (film) fans are female, 59.0% are male, with an average age of 36.3 years.

Which brands do Super Mario Bros. (film) fans like most?

Super Mario Bros. (film) fans show strongest brand affinity for Nationality (9.68×), Coba (114.62×), and Home construction (3.06×) over the country average.

Where do Super Mario Bros. (film) fans live in United States?

Super Mario Bros. (film) fans in United States are most concentrated in California (reach 165,603), Texas (reach 126,809), and Florida (reach 85,892). These three regions account for the largest share of the active audience.

What other brands do Super Mario Bros. (film) fans also like?

Beyond Super Mario Bros. (film) itself, the audience over-indexes on Coba (114.62×), Home construction (3.06×), Google Photos (2.91×), and Panama (4.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario Bros. (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.