Supernanny Audience in United States

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Supernanny has an estimated audience of 841,118 people in United States. 84.8% are female, 15.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Fairmont Mayakoba, Riviera Maya, Pro-Ject, Fairy godmother, Governor of Michigan.

The average Supernanny fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Fairmont Mayakoba, Riviera Maya, Pro-Ject, with strongest over-indexing on Goop (13.15× the country average). Demographically, the Supernanny audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Supernanny fans

Demographic split for Supernanny audience in United States
MetricValue
Female84.8%
Male15.2%
Average age37.9
Estimated audience size841,118

Audience persona

The typical Supernanny fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Supernanny in United States
RegionReachAffinity
California89,0180.96×
Texas78,3581.08×
Florida55,2340.97×
New York44,9490.96×
Pennsylvania32,7181.16×
Illinois30,9151.1×
Ohio30,1221.16×
North Carolina27,5541.09×
Georgia27,3301.05×
Michigan23,7351.08×
New Jersey21,1820.99×
Virginia19,9910.98×
Tennessee18,6641.11×
Indiana18,3031.19×
Washington17,2161.02×
Massachusetts16,4961×
Arizona16,3700.95×
Wisconsin16,1771.28×
Maryland15,6071.08×
Missouri14,7101.08×
Kentucky13,0561.24×
South Carolina12,3070.97×
Colorado11,6300.88×
Alabama11,5900.99×
Oklahoma11,5081.23×
Minnesota11,3710.94×
Louisiana10,9411.01×
Oregon10,3921.08×
Nevada8,5691.05×
Connecticut8,5331.01×
Arkansas7,5931.1×
Iowa7,0641.02×
Utah6,9920.93×
Mississippi6,5050.94×
Kansas6,2140.94×
West Virginia4,5351.16×
Idaho4,3671.04×
Nebraska4,1160.98×
New Mexico3,9750.94×
New Hampshire3,2570.98×
Maine3,1321.04×
Hawaii2,6710.74×
Rhode Island2,4690.92×
Delaware2,1790.94×
Montana2,0760.89×
Washington, District of Columbia1,5960.63×
South Dakota1,5240.78×
Alaska1,4440.8×
North Dakota1,4220.82×
Vermont1,3890.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supernanny audience
BrandAffinityCategory
Goop13.15×Internet & Social Media
Fairmont Mayakoba, Riviera Maya136.65×Travel & Leisure
Pro-Ject7.38×Music & Radio
Fairy godmother10.77×Literature
Governor of Michigan10.49×Politics & Society
Product design2.76×Business & Career
headspace12.66×Health
Elsword20.77×Games
The Devil's Rejects12.8×Movies & TV
Mount Kilimanjaro20×Travel & Leisure
TV Fanatic12.51×Movies & TV
Historic site4.34×Arts & Culture
Grace Slick8.87×Music & Radio
Wok6.49×Food & Beverages
El Paso County, Colorado12.19×Travel & Leisure
Hibachi7.33×Food & Beverages
Grinch3.57×Movies & TV
Google Home5.35×Technology & Electronics
Mathcore6.38×Music & Radio
Buying a House5.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supernanny audience
TraitClusterScore
ExtroversionTHRILL2.44
Luxury OrientationPREMIUM2.33
Risk AppetiteTHRILL1.37
Price SensitivityPREMIUM1.24
IndulgenceJOY1.21
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Supernanny
CountryShare
United States30.6%
France16.7%
United Kingdom16.0%

See Supernanny audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Supernanny have in United States?

Supernanny has an estimated audience of 841,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Supernanny fans?

84.8% of Supernanny fans are female, 15.2% are male, with an average age of 37.9 years.

Which brands do Supernanny fans like most?

Supernanny fans show strongest brand affinity for Goop (13.15×), Fairmont Mayakoba, Riviera Maya (136.65×), and Pro-Ject (7.38×) over the country average.

Where do Supernanny fans live in United States?

Supernanny fans in United States are most concentrated in California (reach 89,018), Texas (reach 78,358), and Florida (reach 55,234). These three regions account for the largest share of the active audience.

What other brands do Supernanny fans also like?

Beyond Supernanny itself, the audience over-indexes on Fairmont Mayakoba, Riviera Maya (136.65×), Pro-Ject (7.38×), Fairy godmother (10.77×), and Governor of Michigan (10.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.