Rascasse Audience Intelligence

Supernanny Audience in United States

A data profile of the people who buy, follow and care about Supernanny in United States — modelled from more than twelve digital signal sources. Supernanny has an estimated audience of 874,201 people in United States.

#30among TV show in United States#2102among Movie / TV Show / Series in United States#4762in Movies & TV

The average Supernanny fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luvs, Channel 4, JoJo Siwa, with strongest over-indexing on Luvs (67.77× the country average).

Demographically, the Supernanny audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supernanny fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Luvs.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supernanny profile in United States.

Audience size
874K
in United States
Gender
84.8%♀
15.2% male
Age
37.9
average years
Country rank
#25885
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supernanny viewers

84.8% are female, 15.2% are male, average age 37.9.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Supernanny audience in United States
MetricValue
Female84.8%
Male15.2%
Average age37.9
Estimated audience size874,201
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Supernanny audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Supernanny audience comes from United States.

Worldwide audience distribution share by country for Supernanny
CountryShare
United States31.8%
United Kingdom16.5%
France14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supernanny audience in United States is strongest.

Fig. 05

Top regions by affinity

Supernanny fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.26×
02Kentucky~10K1.23×
03West Virginia~5K1.23×
04Oklahoma~10K1.20×
05Indiana~20K1.19×
06Ohio~30K1.14×
07Arkansas~8K1.12×
08Pennsylvania~30K1.10×
09Missouri~10K1.09×
10Alabama~10K1.09×
11Vermont~2K1.09×
12South Carolina~10K1.08×
13Iowa~7K1.07×
14North Carolina~30K1.06×
15Tennessee~20K1.06×
16Michigan~20K1.05×
17Maine~3K1.05×
18Idaho~4K1.04×
19Kansas~7K1.03×
20Maryland~10K1.02×
21Mississippi~7K1.02×
22Illinois~30K1.01×
23Nebraska~4K1.01×
24New Hampshire~3K1.01×
25Texas~70K1.00×
26Louisiana~10K1.00×
27Oregon~10K1.00×
28New Mexico~4K1.00×
29Georgia~30K0.99×
30Connecticut~8K0.99×
31Minnesota~10K0.98×
32Montana~2K0.97×
33Delaware~2K0.97×
34Massachusetts~20K0.96×
35Nevada~8K0.96×
36North Dakota~2K0.96×
37Rhode Island~3K0.95×
38South Dakota~2K0.95×
39Virginia~20K0.94×
40Washington~20K0.94×
41Utah~7K0.94×
42New Jersey~20K0.92×
43Alaska~2K0.91×
44Arizona~20K0.90×
45New York~40K0.89×
46California~80K0.87×
47Florida~50K0.87×
48Colorado~10K0.84×
49Hawaii~3K0.76×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Supernanny, United States
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supernanny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supernanny audience
#·InterestCategoryAffinity×
01LuvsKids & Family67.77×
02Deutsche WelleMusic & Radio22.83×
03EurostarCars & Mobility20.00×
04TeamViewerTechnology & Electronics16.71×
05EnfamilKids & Family13.93×
06JoJo SiwaMovies & TV12.69×
07Channel 4Movies & TV12.49×
08Josh DuhamelFashion & Accessoires12.08×
09Nicole ScherzingerMusic & Radio10.11×
10Judge JudyMovies & TV8.83×
11Meghan TrainorMusic & Radio5.88×
12Nick Jr.Movies & TV4.98×
13Jimmy KimmelMovies & TV3.06×
14Scooby-DooMovies & TV2.61×
15FedExBusiness & Career2.55×
16Staples (Canada)Business & Career2.31×
17Pizza HutFood & Beverages2.15×
18SubwayFood & Beverages2.06×
19PinterestInternet & Social Media1.76×
20McDonald'sFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supernanny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supernanny audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.39×
Convenience OrientationPREMIUM1.70×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supernanny audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
TravellingTHRILL0.81×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supernanny have in United States?

Supernanny has an estimated audience of 874,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supernanny viewers?

84.8% of Supernanny fans are female, 15.2% are male, with an average age of 37.9 years.

03

Which brands do Supernanny fans like most?

Supernanny fans show strongest brand affinity for Luvs (67.77×), Channel 4 (12.49×), and JoJo Siwa (12.69×) over the country average.

04

Where do Supernanny fans live in United States?

Supernanny fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Supernanny fans also like?

Beyond Supernanny itself, the audience over-indexes on Channel 4 (12.49×), JoJo Siwa (12.69×), Josh Duhamel (12.08×), and Enfamil (13.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Supernanny audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →