Supernanny Audience in United States

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Supernanny has an estimated audience of 841,118 people in United States. 84.8% are female, 15.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: TeamViewer, Nicole Scherzinger, Indeed.com, Google Maps, Cameron Diaz.

The average Supernanny fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TeamViewer, Nicole Scherzinger, Indeed.com, with strongest over-indexing on TeamViewer (136.65× the country average). Demographically, the Supernanny audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Supernanny fans

Demographic split for Supernanny audience in United States
MetricValue
Female84.8%
Male15.2%
Average age37.9
Estimated audience size841,118

Audience persona

The typical Supernanny fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for TeamViewer.

Top regions in United States

Top regions ranked by reach for Supernanny in United States
RegionReachAffinity
California89,0180.96×
Texas78,3581.08×
Florida55,2340.97×
New York44,9490.96×
Pennsylvania32,7181.16×
Illinois30,9151.1×
Ohio30,1221.16×
North Carolina27,5541.09×
Georgia27,3301.05×
Michigan23,7351.08×
New Jersey21,1820.99×
Virginia19,9910.98×
Tennessee18,6641.11×
Indiana18,3031.19×
Washington17,2161.02×
Massachusetts16,4961×
Arizona16,3700.95×
Wisconsin16,1771.28×
Maryland15,6071.08×
Missouri14,7101.08×
Kentucky13,0561.24×
South Carolina12,3070.97×
Colorado11,6300.88×
Alabama11,5900.99×
Oklahoma11,5081.23×
Minnesota11,3710.94×
Louisiana10,9411.01×
Oregon10,3921.08×
Nevada8,5691.05×
Connecticut8,5331.01×
Arkansas7,5931.1×
Iowa7,0641.02×
Utah6,9920.93×
Mississippi6,5050.94×
Kansas6,2140.94×
West Virginia4,5351.16×
Idaho4,3671.04×
Nebraska4,1160.98×
New Mexico3,9750.94×
New Hampshire3,2570.98×
Maine3,1321.04×
Hawaii2,6710.74×
Rhode Island2,4690.92×
Delaware2,1790.94×
Montana2,0760.89×
Washington, District of Columbia1,5960.63×
South Dakota1,5240.78×
Alaska1,4440.8×
North Dakota1,4220.82×
Vermont1,3890.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supernanny audience
BrandAffinityCategory
TeamViewer136.65×Technology & Electronics
Nicole Scherzinger71.45×Music & Radio
Indeed.com7.77×Business & Career
Google Maps7.14×Internet & Social Media
Cameron Diaz22.65×Movies & TV
Khan Academy14.45×Business & Career
White Chicks24.82×Movies & TV
Capital One6.17×Business & Career
Luvs67.19×Kids & Family
Bruce Willis10.01×Movies & TV
GoDaddy17.19×Technology & Electronics
Rue La La35.82×Shopping
Keira Knightley15.25×Movies & TV
Beetlejuice5.69×Movies & TV
Horoscope10.95×Health
AccuWeather7.46×Home & Garden
Diane Keaton6.98×Movies & TV
Circle K7.77×Shopping
Antonio Banderas19.29×Movies & TV
DeviantArt7.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supernanny audience
TraitClusterScore
ExtroversionTHRILL2.44
Luxury OrientationPREMIUM2.33
Risk AppetiteTHRILL1.37
Price SensitivityPREMIUM1.24
IndulgenceJOY1.21
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Supernanny
CountryShare
United States30.6%
France16.7%
United Kingdom16.0%

See Supernanny audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Supernanny have in United States?

Supernanny has an estimated audience of 841,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Supernanny fans?

84.8% of Supernanny fans are female, 15.2% are male, with an average age of 37.9 years.

Which brands do Supernanny fans like most?

Supernanny fans show strongest brand affinity for TeamViewer (136.65×), Nicole Scherzinger (71.45×), and Indeed.com (7.77×) over the country average.

Where do Supernanny fans live in United States?

Supernanny fans in United States are most concentrated in California (reach 89,018), Texas (reach 78,358), and Florida (reach 55,234). These three regions account for the largest share of the active audience.

What other brands do Supernanny fans also like?

Beyond Supernanny itself, the audience over-indexes on Nicole Scherzinger (71.45×), Indeed.com (7.77×), Google Maps (7.14×), and Cameron Diaz (22.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.