Supply and demand Audience in United States

Supply and demand logo

Supply and demand has an estimated audience of 1,945,304 people in United States. 47.6% are female, 52.4% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Grinch, Goop.

The average Supply and demand fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (6.31× the country average). Demographically, the Supply and demand audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Supply and demand fans

Demographic split for Supply and demand audience in United States
MetricValue
Female47.6%
Male52.4%
Average age44.9
Estimated audience size1,945,304

Audience persona

The typical Supply and demand fan in United States is balanced, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Supply and demand in United States
RegionReachAffinity
California345,8131.62×
Texas216,2321.29×
Florida159,4341.21×
New York158,5041.46×
Georgia116,7631.95×
Illinois70,3961.09×
North Carolina68,5941.17×
Pennsylvania62,9460.96×
Virginia60,1721.27×
Michigan54,4211.07×
New Jersey53,8541.09×
Ohio51,3860.86×
Massachusetts46,8231.22×
Arizona44,3061.12×
Indiana40,7501.15×
Washington40,6711.04×
Maryland39,9131.19×
Tennessee37,2960.96×
South Carolina28,9290.99×
Missouri28,2340.9×
Colorado27,5890.9×
Wisconsin26,8810.92×
Minnesota26,4580.95×
Alabama26,0410.96×
Oregon22,0990.99×
Kentucky22,0280.9×
Louisiana21,2170.85×
Connecticut21,1371.08×
Utah19,7091.13×
Nevada19,0381.01×
Oklahoma16,4200.76×
Mississippi15,2040.95×
Iowa14,3700.9×
Arkansas13,5070.84×
Kansas11,6740.76×
Hawaii8,9201.07×
New Mexico8,5350.87×
Idaho8,3710.86×
Washington, District of Columbia8,2961.42×
Nebraska8,2280.84×
West Virginia7,1480.79×
New Hampshire6,8230.89×
Rhode Island6,1030.99×
Maine5,7530.83×
Delaware4,9060.91×
Montana3,0330.56×
Vermont3,0010.88×
North Dakota2,9150.73×
South Dakota2,6940.6×
Alaska2,5230.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supply and demand audience
BrandAffinityCategory
Vocal harmony6.31×Music & Radio
Historic site5.41×Arts & Culture
Governor of Michigan7.99×Politics & Society
Grinch4.13×Movies & TV
Goop5.2×Internet & Social Media
Wok6.11×Food & Beverages
Israel1.88×Travel & Leisure
Hipster7.92×Politics & Society
Hibachi6.31×Food & Beverages
Fairy godmother5.78×Literature
Jesse Plemons2.62×Movies & TV
Google Home4.51×Technology & Electronics
Shiba Inu4.83×Pets & Animals
El Paso County, Colorado8.24×Travel & Leisure
Kendra Scott1.88×Fashion & Accessoires
Jaws3.48×Movies & TV
Home staging3.32×Home & Garden
Cherish (group)6.62×Music & Radio
Mangaka2.57×Literature
Grace Slick5.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supply and demand audience
TraitClusterScore
Career OrientationPOWER1.63
Risk AppetiteTHRILL1.55
Need for SecurityCONSERVATISM1.47
Quality AwarenessPREMIUM1.39
SustainabilityBALANCE1.33
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Supply and demand
CountryShare
Brazil29.1%
United States17.6%
Vietnam12.5%

See Supply and demand audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Supply and demand have in United States?

Supply and demand has an estimated audience of 1,945,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Supply and demand fans?

47.6% of Supply and demand fans are female, 52.4% are male, with an average age of 44.9 years.

Which brands do Supply and demand fans like most?

Supply and demand fans show strongest brand affinity for Vocal harmony (6.31×), Historic site (5.41×), and Governor of Michigan (7.99×) over the country average.

Where do Supply and demand fans live in United States?

Supply and demand fans in United States are most concentrated in California (reach 345,813), Texas (reach 216,232), and Florida (reach 159,434). These three regions account for the largest share of the active audience.

What other brands do Supply and demand fans also like?

Beyond Supply and demand itself, the audience over-indexes on Historic site (5.41×), Governor of Michigan (7.99×), Grinch (4.13×), and Goop (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supply and demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.