Rascasse Audience Intelligence

Tan line Audience in United States

A data profile of the people who buy, follow and care about Tan line in United States — modelled from more than twelve digital signal sources. Tan line has an estimated audience of 280,945 people in United States.

#7among Sun in United States#13751among Topic in United States#492in Beauty & Wellness

The average Tan line fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sunscreen, Mortgage loans, Jill Scott, with strongest over-indexing on Sunscreen (5.65× the country average).

Demographically, the Tan line audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tan line fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Sunscreen.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tan line profile in United States.

Audience size
281K
in United States
Gender
75.0%♀
25.0% male
Age
39.2
average years
Country rank
#49973
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tan line fans

75.0% are female, 25.0% are male, average age 39.2.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Tan line audience in United States
MetricValue
Female75.0%
Male25.0%
Average age39.2
Estimated audience size280,945
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Tan line audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Tan line audience comes from United States.

Worldwide audience distribution share by country for Tan line
CountryShare
United States49.0%
Spain10.0%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tan line audience in United States is strongest.

Fig. 05

Top regions by affinity

Tan line fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~10K1.48×
02South Dakota<1K1.42×
03Indiana~7K1.35×
04Utah~3K1.35×
05Vermont<1K1.32×
06North Carolina~10K1.28×
07Hawaii~2K1.24×
08Iowa~3K1.21×
09Florida~20K1.16×
10California~40K1.15×
11Arkansas~3K1.13×
12New York~20K1.07×
13Kentucky~4K1.05×
14Kansas~2K1.05×
15North Dakota<1K1.05×
16Illinois~10K1.03×
17Nebraska~1K1.03×
18Georgia~9K1.01×
19New Jersey~7K1.00×
20South Carolina~4K1.00×
21Michigan~7K0.99×
22Tennessee~6K0.99×
23Alabama~4K0.98×
24Minnesota~4K0.96×
25Oklahoma~3K0.96×
26Connecticut~3K0.95×
27West Virginia~1K0.95×
28Massachusetts~5K0.94×
29Wisconsin~4K0.94×
30Louisiana~3K0.94×
31Idaho~1K0.94×
32Delaware<1K0.94×
33Montana<1K0.94×
34Maine<1K0.93×
35Arizona~5K0.92×
36Washington~5K0.92×
37Missouri~4K0.92×
38New Hampshire~1K0.92×
39Texas~20K0.91×
40Pennsylvania~9K0.91×
41Virginia~6K0.91×
42Maryland~4K0.91×
43Colorado~4K0.91×
44Mississippi~2K0.91×
45Alaska<1K0.91×
46Rhode Island<1K0.85×
47Washington, District of Columbia<1K0.85×
48Oregon~3K0.84×
49Nevada~2K0.83×
50New Mexico~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Tan line, United States
0.80×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tan line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tan line audience
#·InterestCategoryAffinity×
01Jill ScottMusic & Radio12.82×
02SunscreenBeauty & Wellness5.65×
03Sun tanningBeauty & Wellness4.33×
04True DetectiveMovies & TV3.46×
05The Big Bang TheoryMovies & TV3.28×
06Discount storesShopping2.86×
07First class travelTravel & Leisure2.84×
08Renewable energyBusiness & Career2.71×
09Game of ThronesMovies & TV2.62×
10NostalgiaHome & Garden2.60×
11Mortgage loansBusiness & Career2.55×
12FedExBusiness & Career2.49×
13Shopping mallsShopping2.30×
14Wendy'sFood & Beverages2.12×
15GeneticsKids & Family2.08×
16AirbnbTravel & Leisure1.90×
17PinterestInternet & Social Media1.87×
18Organic foodFood & Beverages1.76×
19McDonald'sFood & Beverages1.61×
20FurnitureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tan line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tan line audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
SustainabilityBALANCE1.62×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tan line audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Healthy LifestyleBALANCE0.90×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tan line have in United States?

Tan line has an estimated audience of 280,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tan line fans?

75.0% of Tan line fans are female, 25.0% are male, with an average age of 39.2 years.

03

Which brands do Tan line fans like most?

Tan line fans show strongest brand affinity for Sunscreen (5.65×), Mortgage loans (2.55×), and Jill Scott (12.82×) over the country average.

04

Where do Tan line fans live in United States?

Tan line fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tan line fans also like?

Beyond Tan line itself, the audience over-indexes on Mortgage loans (2.55×), Jill Scott (12.82×), Discount stores (2.86×), and Pinterest (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in United States

See Tan line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tan line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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