Tan line Audience in United States

Tan line logo

Tan line has an estimated audience of 280,945 people in United States. 75.0% are female, 25.0% are male, average age 39.2. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Urban Outfitters.

The average Tan line fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tan line audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Tan line fans

Demographic split for Tan line audience in United States
MetricValue
Female75.0%
Male25.0%
Average age39.2
Estimated audience size280,945

Audience persona

The typical Tan line fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tan line in United States
RegionReachAffinity
California33,4401.08×
Florida22,5921.19×
Texas21,8450.9×
New York19,2321.23×
Ohio13,2501.53×
Illinois10,9871.17×
North Carolina10,1291.2×
Georgia8,7691.01×
Pennsylvania8,4810.9×
New Jersey7,1431×
Michigan7,0070.95×
Indiana6,4161.25×
Virginia5,7280.84×
Tennessee5,6621×
Washington5,0420.89×
Arizona5,0410.88×
Massachusetts4,9030.89×
Maryland4,5230.94×
Missouri4,1570.92×
Wisconsin4,1050.97×
South Carolina4,0900.97×
Colorado3,9590.89×
Alabama3,9231×
Minnesota3,5420.88×
Kentucky3,5010.99×
Louisiana3,3180.92×
Utah3,2551.29×
Iowa3,1981.38×
Arkansas3,0111.3×
Oklahoma2,8390.91×
Connecticut2,6960.96×
Oregon2,4730.77×
Kansas2,4611.11×
Nevada2,1050.77×
Mississippi1,9360.84×
Hawaii1,6891.4×
Nebraska1,5451.1×
South Dakota1,1441.76×
Idaho1,1380.81×
New Hampshire9740.88×
West Virginia9490.73×
Vermont9121.85×
New Mexico8820.63×
Maine7940.79×
Delaware7120.92×
North Dakota6681.16×
Rhode Island5830.65×
Washington, District of Columbia5830.69×
Montana5650.72×
Alaska3490.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tan line audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵12.82×Movies & TV
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Urban Outfitters2.88×Shopping
Life of Pi12.82×Movies & TV
The Historian16.83×Literature
Israel2.25×Travel & Leisure
Jingoism2.02×Politics & Society
Grace Slick7.52×Music & Radio
Historic site3.46×Arts & Culture
Staycation2.64×Home & Garden
Eurail16.92×Cars & Mobility
Bank account1.89×Business & Career
Academy Award for Best Production Design12.82×Movies & TV
Pro-Ject3.09×Music & Radio
Goop3.6×Internet & Social Media
Home staging3.49×Home & Garden
Monogram2.48×Home & Garden
JDSU1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tan line audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
PatriotismCONSERVATISM1.75
SustainabilityBALANCE1.62
Risk AppetiteTHRILL1.5
TravellingTHRILL1.31
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Tan line
CountryShare
United States49.6%
Spain9.5%
United Kingdom4.2%

See Tan line audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Tan line have in United States?

Tan line has an estimated audience of 280,945 people in United States, concentrated in California and Florida.

What is the gender split and age of Tan line fans?

75.0% of Tan line fans are female, 25.0% are male, with an average age of 39.2 years.

Which brands do Tan line fans like most?

Tan line fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (12.82×), and Mathcore (17.86×) over the country average.

Where do Tan line fans live in United States?

Tan line fans in United States are most concentrated in California (reach 33,440), Florida (reach 22,592), and Texas (reach 21,845). These three regions account for the largest share of the active audience.

What other brands do Tan line fans also like?

Beyond Tan line itself, the audience over-indexes on Lulu 黃路梓茵 (12.82×), Mathcore (17.86×), Google Home (11.88×), and Urban Outfitters (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tan line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.