Rascasse Audience Intelligence

Tangram Audience in United States

A data profile of the people who buy, follow and care about Tangram in United States — modelled from more than twelve digital signal sources. Tangram has an estimated audience of 424,052 people in United States.

#346among Video game in United States#578among Video / Board Game in United States#911in Games

The average Tangram fan in United States is 35.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Sweetgreen, Victoria Justice, Tropic Thunder, with strongest over-indexing on Sweetgreen (62.88× the country average).

Demographically, the Tangram audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tangram fan in United States is balanced, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Sweetgreen.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tangram profile in United States.

Audience size
424K
in United States
Gender
48.1%♀
51.9% male
Age
35.3
average years
Country rank
#40276
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tangram fans

48.1% are female, 51.9% are male, average age 35.3.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Tangram audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.3
Estimated audience size424,052
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Tangram audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3919%
40-4915%
50+14%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Tangram audience comes from United States.

Worldwide audience distribution share by country for Tangram
CountryShare
United States17.3%
Mexico5.6%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tangram audience in United States is strongest.

Fig. 05

Top regions by affinity

Tangram fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K20.82×
02New Jersey~20K2.34×
03Connecticut~6K1.33×
04Indiana~8K1.11×
05Massachusetts~7K0.91×
06Vermont<1K0.90×
07Mississippi~3K0.81×
08Rhode Island~1K0.81×
09Washington~7K0.80×
10Washington, District of Columbia<1K0.79×
11North Dakota<1K0.79×
12New Hampshire~1K0.78×
13Alaska<1K0.78×
14California~40K0.77×
15Maryland~5K0.76×
16Hawaii~1K0.76×
17Maine~1K0.76×
18Pennsylvania~10K0.75×
19South Dakota<1K0.75×
20Utah~3K0.74×
21Virginia~7K0.72×
22Montana<1K0.71×
23Nebraska~1K0.70×
24Kansas~2K0.69×
25Idaho~1K0.69×
26Delaware<1K0.69×
27West Virginia~1K0.68×
28Missouri~4K0.65×
29Oregon~3K0.65×
30New Mexico~1K0.64×
31Texas~20K0.63×
32Minnesota~4K0.63×
33Iowa~2K0.63×
34Colorado~4K0.62×
35Wisconsin~4K0.62×
36North Carolina~8K0.61×
37Illinois~8K0.59×
38Oklahoma~3K0.58×
39Arkansas~2K0.58×
40Georgia~7K0.57×
41Michigan~6K0.57×
42Louisiana~3K0.57×
43Ohio~7K0.56×
44Arizona~5K0.56×
45South Carolina~3K0.55×
46Kentucky~3K0.55×
47Nevada~2K0.52×
48Tennessee~4K0.51×
49Alabama~3K0.49×
50Florida~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Tangram, United States
0.46×1.00×20.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tangram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tangram audience
#·InterestCategoryAffinity×
01SweetgreenFood & Beverages62.88×
02Victoria JusticeMovies & TV20.00×
03Tropic ThunderMovies & TV20.00×
04Borussia DortmundSports20.00×
05Stacy KeiblerMovies & TV20.00×
06Changing HabitsHealth11.42×
07Giannis AntetokounmpoSports6.45×
08Luka DončićSports6.37×
09SolitaireGames4.88×
10Puzzle video gamesGames4.17×
11Staples (Canada)Business & Career3.23×
12PowerballGames2.96×
13Planet FitnessSports2.68×
14SmartphonesTechnology & Electronics2.16×
15EBayShopping2.08×
16CookingFood & Beverages1.93×
17Alcoholic beveragesFood & Beverages1.90×
18XInternet & Social Media1.83×
19Home improvementHome & Garden1.81×
20RecipesFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tangram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tangram audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
PatriotismCONSERVATISM1.53×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tangram audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tangram have in United States?

Tangram has an estimated audience of 424,052 people in United States, concentrated in New York and California.

02

What is the gender split and age of Tangram fans?

48.1% of Tangram fans are female, 51.9% are male, with an average age of 35.3 years.

03

Which brands do Tangram fans like most?

Tangram fans show strongest brand affinity for Sweetgreen (62.88×), Victoria Justice (20×), and Tropic Thunder (20×) over the country average.

04

Where do Tangram fans live in United States?

Tangram fans in United States are most concentrated in New York (reach ~300K), California (reach ~40K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tangram fans also like?

Beyond Tangram itself, the audience over-indexes on Victoria Justice (20×), Tropic Thunder (20×), Borussia Dortmund (20×), and Giannis Antetokounmpo (6.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Tangram audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tangram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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