Tangram Audience in United States

Tangram logo

Tangram has an estimated audience of 419,175 people in United States. 48.1% are female, 51.9% are male, average age 35.3. Top regions: New York, California, Texas. Top brand affinities: Laneige, La Opinión, Product design, Home equity, University of Rochester.

The average Tangram fan in United States is 35.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Laneige, La Opinión, Product design, with strongest over-indexing on Laneige (20× the country average). Demographically, the Tangram audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Tangram fans

Demographic split for Tangram audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.3
Estimated audience size419,175

Audience persona

The typical Tangram fan in United States is balanced, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Laneige.

Top regions in United States

Top regions ranked by reach for Tangram in United States
RegionReachAffinity
New York300,46612.83×
California45,7900.99×
Texas28,6060.79×
New Jersey18,9741.78×
Florida16,3920.58×
Pennsylvania12,6520.9×
Indiana10,5161.37×
Illinois10,1660.73×
Massachusetts9,6191.16×
North Carolina9,3450.74×
Virginia9,0060.88×
Washington8,7321.04×
Georgia8,6200.67×
Ohio8,3640.65×
Michigan7,2590.66×
Maryland6,7310.93×
Connecticut5,9011.4×
Arizona5,5210.65×
Missouri5,0680.75×
Colorado4,8650.74×
Tennessee4,6550.55×
Minnesota4,3590.73×
Wisconsin4,2100.67×
Oregon3,7420.78×
South Carolina3,5890.57×
Mississippi3,3640.97×
Utah3,2170.86×
Louisiana3,1530.58×
Oklahoma2,7940.6×
Kentucky2,7640.53×
Alabama2,5930.44×
Kansas2,3140.7×
Iowa2,2090.64×
Nevada2,0260.5×
Arkansas1,8460.53×
Nebraska1,4940.71×
Hawaii1,4290.79×
Idaho1,3580.65×
New Hampshire1,3010.79×
New Mexico1,2460.59×
Washington, District of Columbia1,1770.93×
West Virginia1,1710.6×
Maine1,1580.77×
Rhode Island1,1270.84×
Vermont7561.03×
Delaware6400.55×
North Dakota6260.73×
Montana5690.49×
Alaska5430.61×
South Dakota5260.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tangram audience
BrandAffinityCategory
Laneige20×Beauty & Wellness
La Opinión20×News
Product design3.21×Business & Career
Home equity2.31×Home & Garden
University of Rochester20×Business & Career
La Prensa (Honduras)13.86×News
UK garage5.36×Music & Radio
JDSU2.97×Business & Career
Nebraska Cornhuskers football3.26×Sports
La Provence19.95×News
Pro-Ject3.41×Music & Radio
Surf kayaking11.19×Sports
Stamp collecting3.51×Home & Garden
Staycation2.29×Home & Garden
edureka24.53×Business & Career
Noodle (Gorillaz)2.2×Music & Radio
Charlamagne Tha God5.75×Movies & TV
Jesse Plemons2.01×Movies & TV
Urban horticulture2.07×Home & Garden
Isometric exercise5.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tangram audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.1
Price SensitivityPREMIUM1.08
IndulgenceJOY1.05
Social Media UsageJOY1
Family OrientationCONSERVATISM1
Luxury OrientationPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Tangram
CountryShare
United States17.4%
Brazil5.6%
Mexico5.5%

See Tangram audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Tangram have in United States?

Tangram has an estimated audience of 419,175 people in United States, concentrated in New York and California.

What is the gender split and age of Tangram fans?

48.1% of Tangram fans are female, 51.9% are male, with an average age of 35.3 years.

Which brands do Tangram fans like most?

Tangram fans show strongest brand affinity for Laneige (20×), La Opinión (20×), and Product design (3.21×) over the country average.

Where do Tangram fans live in United States?

Tangram fans in United States are most concentrated in New York (reach 300,466), California (reach 45,790), and Texas (reach 28,606). These three regions account for the largest share of the active audience.

What other brands do Tangram fans also like?

Beyond Tangram itself, the audience over-indexes on La Opinión (20×), Product design (3.21×), Home equity (2.31×), and University of Rochester (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tangram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.