Taoism Audience in United States
Taoism has an estimated audience of 1,190,406 people in United States. 46.2% are female, 53.8% are male, average age 41.6. Top brand affinities: Coppa Italia, PSV Eindhoven, Cambodia, Indeed.com, Malaysia.
Top brand affinities include Coppa Italia, PSV Eindhoven, Cambodia, with strongest over-indexing on Coppa Italia (165.78× the country average). Demographically, the Taoism audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Taoism fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 41.6 |
| Estimated audience size | 1,190,406 |
Audience persona
The typical Taoism fan in United States is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Coppa Italia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coppa Italia | 165.78× | Sports |
| PSV Eindhoven | 56.36× | Sports |
| Cambodia | 23.57× | Travel & Leisure |
| Indeed.com | 4.87× | Business & Career |
| Malaysia | 11.5× | Travel & Leisure |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Google Maps | 3.5× | Internet & Social Media |
| TVBS | 56.06× | Movies & TV |
| Capital One | 3.35× | Business & Career |
| Alexandra Daddario | 8.29× | Movies & TV |
| Jollibee | 8.34× | Food & Beverages |
| Vietnam | 8.93× | Travel & Leisure |
| Air India | 15.72× | Travel & Leisure |
| Apple Store | 5.65× | Shopping |
| Singapore | 8.55× | Travel & Leisure |
| Voltaire | 20× | Literature |
| Beetlejuice | 3.28× | Movies & TV |
| Google News | 3.65× | News |
| New Zealand | 5.45× | Travel & Leisure |
| Diary | 3.75× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.81 |
| Travelling | THRILL | 1.75 |
| Patriotism | CONSERVATISM | 1.58 |
| Mindfulness | BALANCE | 1.52 |
| Luxury Orientation | PREMIUM | 1.49 |
| Quality Awareness | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 26.5% |
| Vietnam | 21.3% |
| Singapore | 10.5% |
See Taoism audiences in other countries
More Religion audiences in United States
- Jesus (55,338,527)
- Judaism (12,703,841)
- Hinduism (9,759,497)
- Haitian Vodou (5,068,339)
- Lutheranism (3,848,628)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taoism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.