Taoism Audience in United States

Taoism logo

Taoism has an estimated audience of 1,190,406 people in United States. 46.2% are female, 53.8% are male, average age 41.6. Top brand affinities: Bundarra, New South Wales, İzlesene, Exelon, Definitive Technology, Bull Terrier (Miniature).

Top brand affinities include Bundarra, New South Wales, İzlesene, Exelon, with strongest over-indexing on Bundarra, New South Wales (56.36× the country average). Demographically, the Taoism audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Taoism fans

Demographic split for Taoism audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.6
Estimated audience size1,190,406

Audience persona

The typical Taoism fan in United States is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Bundarra, New South Wales.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taoism audience
BrandAffinityCategory
Bundarra, New South Wales56.36×Travel & Leisure
İzlesene32.41×Internet & Social Media
Exelon23.57×Home & Garden
Definitive Technology20.0×Technology & Electronics
Bull Terrier (Miniature)20.0×Pets & Animals
Sue Enquist20.0×Sports
Mohamed Hassan (volleyball)20.0×Sports
Filmweb20.0×Movies & TV
Grey Eagle, Minnesota19.17×Travel & Leisure
Hayle15.72×Travel & Leisure
Escola Esotérica14.11×Business & Career
Kevin Murphy (screenwriter)13.51×Movies & TV
Carnival of Souls11.61×Movies & TV
97-1 The Eagle Rocks11.59×Music & Radio
The Wallflower (manga)10.53×Literature
Home Bargains10.11×Shopping
UK garage9.97×Music & Radio
Mãe-de-santo9.52×
Duy Tan University9.29×Business & Career
Hawaiian quilt9.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taoism audience
TraitClusterScore
SpiritualityBALANCE1.81
TravellingTHRILL1.75
PatriotismCONSERVATISM1.58
MindfulnessBALANCE1.52
Quality AwarenessPREMIUM1.46
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Taoism
CountryShare
Taiwan26.5%
Vietnam21.3%
Singapore10.5%

See Taoism audiences in other countries

More Religion audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Taoism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.