Tasting room Audience in United States

Tasting room logo

Tasting room has an estimated audience of 2,074,189 people in United States. 62.5% are female, 37.5% are male, average age 47.4. Top regions: California, Maryland, Michigan. Top brand affinities: Meals on Wheels, JDM Cars, Regional styles of Mexican music, Israel, Goop.

The average Tasting room fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Maryland, Michigan. Top brand affinities include Meals on Wheels, JDM Cars, Regional styles of Mexican music, with strongest over-indexing on Meals on Wheels (20× the country average). Demographically, the Tasting room audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tasting room fans

Demographic split for Tasting room audience in United States
MetricValue
Female62.5%
Male37.5%
Average age47.4
Estimated audience size2,074,189

Audience persona

The typical Tasting room fan in United States is more female, around 47.4 years old, with strong Indulgence tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Tasting room in United States
RegionReachAffinity
California293,1241.29×
Maryland276,8217.76×
Michigan108,9392.01×
Wisconsin104,9003.36×
New York97,2790.84×
Texas83,8620.47×
Louisiana76,7002.87×
Minnesota72,7242.45×
Florida60,9940.43×
Washington60,3381.45×
South Carolina57,6231.85×
Hawaii53,1825.96×
North Carolina51,3800.82×
Tennessee50,3531.21×
Virginia49,2740.98×
Oregon40,1221.69×
Oklahoma33,3661.45×
Illinois32,6650.47×
Pennsylvania24,3880.35×
Georgia22,8210.36×
Arizona20,5770.49×
New Jersey20,0840.38×
Utah18,9511.02×
Colorado15,6770.48×
Ohio12,1250.19×
Washington, District of Columbia11,7391.88×
Missouri11,1760.33×
Massachusetts9,6270.24×
West Virginia9,2470.96×
Indiana8,2110.22×
Maine7,6391.03×
Nevada6,4370.32×
Kentucky6,3440.24×
Alabama5,6590.2×
Kansas4,1040.25×
Iowa4,0020.23×
Idaho3,7710.36×
Connecticut3,4830.17×
New Mexico2,9880.29×
Arkansas2,5850.15×
Nebraska2,5190.24×
Mississippi2,4730.14×
Montana2,4030.42×
Alaska2,2770.51×
New Hampshire2,0780.25×
Vermont1,9740.54×
South Dakota1,3410.28×
Rhode Island1,3380.2×
Delaware1,2840.22×
Wyoming1,2630.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tasting room audience
BrandAffinityCategory
Meals on Wheels20×Food & Beverages
JDM Cars20×Cars & Mobility
Regional styles of Mexican music5.51×Music & Radio
Israel4.02×Travel & Leisure
Goop9.63×Internet & Social Media
headspace15.75×Health
Stamp collecting7.76×Home & Garden
Governor of Michigan11.43×Politics & Society
Wok9.63×Food & Beverages
Kikar HaShabbat23.27×News
Cherish (group)13.76×Music & Radio
Google Home7.75×Technology & Electronics
Mount Kilimanjaro20×Travel & Leisure
Nationality2.34×Politics & Society
Hibachi8.63×Food & Beverages
Fairy godmother7.93×Literature
Grace Slick8.85×Music & Radio
Sinaloa3.64×Travel & Leisure
Unique Gifts2.06×Shopping
Cryptic crossword12.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tasting room audience
TraitClusterScore
IndulgenceJOY1.62
TravellingTHRILL1.6
Community OrientationOPEN1.56
SustainabilityBALANCE1.55
Design AffinityPREMIUM1.44
Sports ActivityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Tasting room
CountryShare
United States71.3%
France6.5%
Netherlands4.7%

See Tasting room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tasting room have in United States?

Tasting room has an estimated audience of 2,074,189 people in United States, concentrated in California and Maryland.

What is the gender split and age of Tasting room fans?

62.5% of Tasting room fans are female, 37.5% are male, with an average age of 47.4 years.

Which brands do Tasting room fans like most?

Tasting room fans show strongest brand affinity for Meals on Wheels (20×), JDM Cars (20×), and Regional styles of Mexican music (5.51×) over the country average.

Where do Tasting room fans live in United States?

Tasting room fans in United States are most concentrated in California (reach 293,124), Maryland (reach 276,821), and Michigan (reach 108,939). These three regions account for the largest share of the active audience.

What other brands do Tasting room fans also like?

Beyond Tasting room itself, the audience over-indexes on JDM Cars (20×), Regional styles of Mexican music (5.51×), Israel (4.02×), and Goop (9.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tasting room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.