Rascasse Audience Intelligence

Tau Beta Sigma Audience in United States

A data profile of the people who buy, follow and care about Tau Beta Sigma in United States — modelled from more than twelve digital signal sources. Tau Beta Sigma has an estimated audience of 306,927 people in United States.

#12among Fraternity in United States#677among NGO / Political Party in United States#2952in Business & Career

The average Tau Beta Sigma fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wizard World, Jude Law, Reddit, with strongest over-indexing on Wizard World (53.39× the country average).

Demographically, the Tau Beta Sigma audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tau Beta Sigma fan in United States is balanced, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Wizard World.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tau Beta Sigma profile in United States.

Audience size
307K
in United States
Gender
55.0%♀
45.0% male
Age
34.6
average years
Country rank
#47787
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tau Beta Sigma fans

55.0% are female, 45.0% are male, average age 34.6.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Tau Beta Sigma audience in United States
MetricValue
Female55.0%
Male45.0%
Average age34.6
Estimated audience size306,927
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Tau Beta Sigma audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Tau Beta Sigma audience comes from United States.

Worldwide audience distribution share by country for Tau Beta Sigma
CountryShare
Japan59.4%
Malaysia25.5%
United States4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tau Beta Sigma audience in United States is strongest.

Fig. 05

Top regions by affinity

Tau Beta Sigma fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K3.03×
02Illinois~10K1.36×
03Connecticut~4K1.35×
04Iowa~3K1.31×
05New York~20K1.28×
06Michigan~10K1.25×
07Indiana~7K1.24×
08Nebraska~2K1.23×
09New Jersey~10K1.21×
10Arkansas~3K1.20×
11Maryland~6K1.17×
12Washington, District of Columbia~1K1.16×
13Pennsylvania~10K1.15×
14North Carolina~10K1.14×
15Kentucky~4K1.12×
16Delaware<1K1.11×
17Rhode Island~1K1.10×
18Alabama~5K1.08×
19Ohio~10K1.07×
20Massachusetts~6K1.06×
21Kansas~3K1.04×
22California~30K1.02×
23Virginia~8K1.02×
24Maine~1K1.02×
25Vermont<1K1.01×
26Tennessee~6K0.99×
27North Dakota<1K0.96×
28Missouri~5K0.95×
29Georgia~9K0.93×
30Arizona~6K0.93×
31New Mexico~1K0.93×
32Montana<1K0.93×
33Hawaii~1K0.90×
34South Dakota<1K0.90×
35Colorado~4K0.89×
36South Carolina~4K0.89×
37Minnesota~4K0.88×
38Mississippi~2K0.88×
39New Hampshire~1K0.88×
40Oklahoma~3K0.87×
41Florida~20K0.84×
42Louisiana~3K0.84×
43Nevada~3K0.84×
44Idaho~1K0.82×
45West Virginia~1K0.81×
46Oregon~3K0.80×
47Utah~2K0.80×
48Washington~5K0.78×
49Texas~20K0.77×
50Alaska<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Tau Beta Sigma, United States
0.74×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tau Beta Sigma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tau Beta Sigma audience
#·InterestCategoryAffinity×
01Wizard WorldLiterature53.39×
02The Strangers (2008 film)Movies & TV12.78×
03Colgate UniversityBusiness & Career12.78×
04RandstadBusiness & Career12.78×
05CreepypastaLiterature12.20×
06Jude LawMovies & TV11.65×
07Medieval TimesMovies & TV9.98×
08Hair ExtensionsBeauty & Wellness3.77×
09Sustainable energyHome & Garden3.56×
10RedditInternet & Social Media2.68×
11Planet FitnessSports2.53×
12VeganismFood & Beverages1.97×
13McDonald'sFood & Beverages1.88×
14PinterestInternet & Social Media1.85×
15CNNMovies & TV1.79×
16CoffeeFood & Beverages1.78×
17WineFood & Beverages1.76×
18CookingFood & Beverages1.74×
19Alcoholic beveragesFood & Beverages1.67×
20RecipesFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tau Beta Sigma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tau Beta Sigma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Career OrientationPOWER1.45×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tau Beta Sigma audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Luxury OrientationPREMIUM0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tau Beta Sigma have in United States?

Tau Beta Sigma has an estimated audience of 306,927 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tau Beta Sigma fans?

55.0% of Tau Beta Sigma fans are female, 45.0% are male, with an average age of 34.6 years.

03

Which brands do Tau Beta Sigma fans like most?

Tau Beta Sigma fans show strongest brand affinity for Wizard World (53.39×), Jude Law (11.65×), and Reddit (2.68×) over the country average.

04

Where do Tau Beta Sigma fans live in United States?

Tau Beta Sigma fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tau Beta Sigma fans also like?

Beyond Tau Beta Sigma itself, the audience over-indexes on Jude Law (11.65×), Reddit (2.68×), The Strangers (2008 film) (12.78×), and Cooking (1.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tau Beta Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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