Tau Beta Sigma Audience in United States

Tau Beta Sigma logo

Tau Beta Sigma has an estimated audience of 310,771 people in United States. 55.0% are female, 45.0% are male, average age 34.6. Top regions: New York, California, Texas. Top brand affinities: Goop, Morphine (band), Dog breed, Historic site, Harlow.

The average Tau Beta Sigma fan in United States is 34.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Goop, Morphine (band), Dog breed, with strongest over-indexing on Goop (19.45× the country average). Demographically, the Tau Beta Sigma audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Tau Beta Sigma fans

Demographic split for Tau Beta Sigma audience in United States
MetricValue
Female55.0%
Male45.0%
Average age34.6
Estimated audience size310,771

Audience persona

The typical Tau Beta Sigma fan in United States is balanced, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Tau Beta Sigma in United States
RegionReachAffinity
New York27,0671.56×
California26,8650.79×
Texas22,4210.84×
Florida19,1200.91×
North Carolina12,3231.32×
Ohio11,9361.25×
Michigan11,7491.45×
New Jersey10,7731.36×
Pennsylvania10,3740.99×
Georgia9,0230.94×
Illinois8,5850.83×
Virginia8,3431.1×
Indiana7,5251.33×
Massachusetts7,5201.23×
Maryland6,9351.3×
Tennessee6,9011.11×
Arizona5,6940.9×
Missouri5,2591.05×
Alabama5,1611.19×
Kentucky5,1051.31×
Washington4,7980.77×
Colorado4,7690.97×
Connecticut4,6861.5×
Wisconsin4,3460.93×
South Carolina4,3150.92×
Minnesota3,7450.84×
Louisiana3,3520.84×
Arkansas3,1871.24×
Kansas2,9081.19×
Oregon2,7830.78×
Oklahoma2,5260.73×
Nevada2,3320.78×
Mississippi2,2100.86×
Iowa2,0670.81×
Utah2,0190.73×
Nebraska1,4860.95×
New Mexico1,4840.95×
Maine1,2861.15×
Rhode Island1,2011.21×
Washington, District of Columbia1,1831.27×
New Hampshire1,1550.94×
Idaho1,1500.74×
West Virginia1,0980.76×
Hawaii9810.73×
Montana7530.87×
Delaware6980.81×
North Dakota6100.96×
Vermont5991.1×
South Dakota5530.77×
Alaska3710.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tau Beta Sigma audience
BrandAffinityCategory
Goop19.45×Internet & Social Media
Morphine (band)12.78×Music & Radio
Dog breed1.83×Pets & Animals
Historic site4.71×Arts & Culture
Harlow12.71×Travel & Leisure
Minnesota1.75×Travel & Leisure
Nationality2.12×Politics & Society
Nebraska Cornhuskers football3.45×Sports
JDSU2.6×Business & Career
No Escape (1994 film)9.54×Movies & TV
TV Fanatic8.82×Movies & TV
edureka28.88×Business & Career
Grinch3×Movies & TV
Vocal harmony2.88×Music & Radio
Home staging3.29×Home & Garden
Hamden, Connecticut11.42×Travel & Leisure
Charlamagne Tha God5.76×Movies & TV
Governor of Michigan4.4×Politics & Society
WFTS-TV3.46×Movies & TV
Mathcore4.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tau Beta Sigma audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Career OrientationPOWER1.19
TraditionCONSERVATISM1.18
Early Adopter MentalityPOWER1.11
LGBTQ+ IdentityOPEN1.09
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Tau Beta Sigma
CountryShare
Japan59.4%
Malaysia25.7%
United States4.1%

See Tau Beta Sigma audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Tau Beta Sigma have in United States?

Tau Beta Sigma has an estimated audience of 310,771 people in United States, concentrated in New York and California.

What is the gender split and age of Tau Beta Sigma fans?

55.0% of Tau Beta Sigma fans are female, 45.0% are male, with an average age of 34.6 years.

Which brands do Tau Beta Sigma fans like most?

Tau Beta Sigma fans show strongest brand affinity for Goop (19.45×), Morphine (band) (12.78×), and Dog breed (1.83×) over the country average.

Where do Tau Beta Sigma fans live in United States?

Tau Beta Sigma fans in United States are most concentrated in New York (reach 27,067), California (reach 26,865), and Texas (reach 22,421). These three regions account for the largest share of the active audience.

What other brands do Tau Beta Sigma fans also like?

Beyond Tau Beta Sigma itself, the audience over-indexes on Morphine (band) (12.78×), Dog breed (1.83×), Historic site (4.71×), and Harlow (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tau Beta Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.