The First 48 Audience in United States

The First 48 logo

The First 48 has an estimated audience of 769,295 people in United States. 57.6% are female, 42.4% are male, average age 42.7. Top regions: Texas, California, New York. Top brand affinities: Non-celiac gluten sensitivity, Elsword, 3D printing, Nationality, Saving.

The average The First 48 fan in United States is 42.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Non-celiac gluten sensitivity, Elsword, 3D printing, with strongest over-indexing on Non-celiac gluten sensitivity (32.98× the country average). Demographically, the The First 48 audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The First 48 fans

Demographic split for The First 48 audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.7
Estimated audience size769,295

Audience persona

The typical The First 48 fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Non-celiac gluten sensitivity.

Top regions in United States

Top regions ranked by reach for The First 48 in United States
RegionReachAffinity
Texas80,8161.22×
California66,3090.78×
New York54,8361.28×
Florida47,1670.91×
Georgia41,3111.74×
North Carolina29,1101.26×
Ohio27,4031.16×
Illinois24,1660.94×
Oklahoma23,4472.74×
Michigan22,9751.14×
Pennsylvania22,4970.87×
Alabama21,4061.99×
Tennessee18,9151.23×
Virginia18,1230.97×
Louisiana17,3301.75×
South Carolina14,9161.29×
Missouri14,8601.2×
Indiana14,6051.04×
New Jersey14,0360.72×
Maryland13,7491.04×
Arizona13,5920.87×
Mississippi13,4942.13×
Washington10,9760.71×
Kentucky10,7371.11×
Massachusetts10,1040.67×
Wisconsin9,8530.85×
Minnesota9,0770.82×
Colorado8,7450.72×
Arkansas8,5751.35×
Nevada8,2111.1×
Kansas8,0511.33×
Iowa7,3261.16×
Connecticut6,7720.88×
Oregon6,2320.71×
Utah4,0490.59×
West Virginia3,1460.88×
Nebraska2,9340.76×
New Mexico2,7940.72×
Idaho2,2380.58×
Delaware2,0950.99×
Washington, District of Columbia1,9630.85×
New Hampshire1,9550.64×
Maine1,9270.7×
Rhode Island1,8060.74×
Hawaii1,6150.49×
Montana1,1890.56×
Alaska1,0810.66×
South Dakota1,0190.57×
North Dakota1,0130.64×
Vermont6460.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The First 48 audience
BrandAffinityCategory
Non-celiac gluten sensitivity32.98×Health
Elsword21.6×Games
3D printing2.41×Technology & Electronics
Nationality1.65×Politics & Society
Saving2.15×Business & Career
Google Photos1.64×Technology & Electronics
Unique Gifts1.57×Shopping
Huesca26.12×Travel & Leisure
Birthday Gifts1.95×Kids & Family
Home staging3.14×Home & Garden
Overtone5.01×Beauty & Wellness
Buying a House3.3×Home & Garden
Hocus Pocus2.26×Movies & TV
Suhr Guitars8.86×Music & Radio
Halsey, Oregon3.82×Travel & Leisure
Personalised Gifts1.96×Home & Garden
John Havlicek6.95×Sports
Home Bargains4.96×Shopping
Commercial mortgage2.71×Business & Career
Zacky Vengeance12.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The First 48 audience
TraitClusterScore
PatriotismCONSERVATISM2.27
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.91
Price SensitivityPREMIUM1.23
ExtroversionTHRILL1.22
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for The First 48
CountryShare
United States81.5%
United Kingdom4.8%
Australia2.8%

See The First 48 audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The First 48 have in United States?

The First 48 has an estimated audience of 769,295 people in United States, concentrated in Texas and California.

What is the gender split and age of The First 48 fans?

57.6% of The First 48 fans are female, 42.4% are male, with an average age of 42.7 years.

Which brands do The First 48 fans like most?

The First 48 fans show strongest brand affinity for Non-celiac gluten sensitivity (32.98×), Elsword (21.6×), and 3D printing (2.41×) over the country average.

Where do The First 48 fans live in United States?

The First 48 fans in United States are most concentrated in Texas (reach 80,816), California (reach 66,309), and New York (reach 54,836). These three regions account for the largest share of the active audience.

What other brands do The First 48 fans also like?

Beyond The First 48 itself, the audience over-indexes on Elsword (21.6×), 3D printing (2.41×), Nationality (1.65×), and Saving (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The First 48. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.