The Late Show with Stephen Colbert Audience in United States

The Late Show with Stephen Colbert logo

The Late Show with Stephen Colbert has an estimated audience of 1,991,563 people in United States. 51.6% are female, 48.4% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, 3D printing, Necktie, IS (Infinite Stratos), Salman Khan.

The average The Late Show with Stephen Colbert fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, 3D printing, Necktie, with strongest over-indexing on Natural rubber (1.55× the country average). Demographically, the The Late Show with Stephen Colbert audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Talk show

Demographics of The Late Show with Stephen Colbert fans

Demographic split for The Late Show with Stephen Colbert audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.4
Estimated audience size1,991,563

Audience persona

The typical The Late Show with Stephen Colbert fan in United States is balanced, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for The Late Show with Stephen Colbert in United States
RegionReachAffinity
California209,8590.96×
New York202,5731.82×
Texas101,0520.59×
Florida89,3060.66×
Illinois70,0551.06×
Pennsylvania63,1060.94×
Washington60,2001.51×
Massachusetts52,9531.35×
Michigan51,4650.99×
Ohio49,3970.81×
New Jersey46,5880.92×
North Carolina44,2250.74×
Wisconsin42,5011.42×
Virginia42,4960.88×
Oregon40,6581.78×
Arizona40,0620.99×
Georgia38,3760.63×
Minnesota37,4521.31×
Colorado35,8091.14×
Maryland31,7490.93×
Missouri30,2790.94×
Tennessee30,1690.76×
Indiana23,9250.66×
Connecticut23,2301.16×
South Carolina22,5390.75×
Alabama17,9350.64×
Louisiana17,4480.68×
Kentucky16,6490.67×
Iowa15,9060.97×
Kansas15,8301.01×
New Mexico15,5131.55×
Utah15,3710.86×
Oklahoma13,4950.61×
Idaho12,8811.29×
Arkansas12,7220.78×
Nevada12,2100.63×
Maine10,9421.53×
Hawaii10,5391.23×
New Hampshire9,7411.24×
Montana8,7611.59×
Mississippi8,3340.51×
Vermont7,6852.2×
Nebraska7,1160.71×
Rhode Island6,5191.03×
Washington, District of Columbia5,5350.92×
Alaska4,3691.03×
West Virginia4,2530.46×
Delaware4,1000.75×
South Dakota3,4370.75×
Wyoming3,1881.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Late Show with Stephen Colbert audience
BrandAffinityCategory
Natural rubber1.55×Cars & Mobility
3D printing1.69×Technology & Electronics
Necktie2.37×Fashion & Accessoires
IS (Infinite Stratos)1.71×Literature
Salman Khan3.51×Movies & TV
Mike Conley, Jr.3.49×Sports
Enfamil2.7×Kids & Family
Google Analytics1.69×Internet & Social Media
Atkins diet1.73×Health
Business English1.82×Business & Career
Mariel Hemingway2.73×Fashion & Accessoires
Hypertext1.58×Technology & Electronics
Graham Greene (actor)1.59×
Ironmongery2.38×Home & Garden
Ayrton Senna2.18×Sports
Gemma Ward3.64×Fashion & Accessoires
Nasal cavity1.66×Health
Oliver Platt1.64×Movies & TV
Al Ahly SC1.53×Sports
Canino4.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Late Show with Stephen Colbert audience
TraitClusterScore
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.34
IndividualismJOY1.31
Community OrientationOPEN1.22
MindfulnessBALANCE1.17
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for The Late Show with Stephen Colbert
CountryShare
United States80.2%
Canada5.9%
Australia2.7%

See The Late Show with Stephen Colbert audiences in other countries

More Talk show audiences in United States

Frequently asked questions

How many fans does The Late Show with Stephen Colbert have in United States?

The Late Show with Stephen Colbert has an estimated audience of 1,991,563 people in United States, concentrated in California and New York.

What is the gender split and age of The Late Show with Stephen Colbert fans?

51.6% of The Late Show with Stephen Colbert fans are female, 48.4% are male, with an average age of 43.4 years.

Which brands do The Late Show with Stephen Colbert fans like most?

The Late Show with Stephen Colbert fans show strongest brand affinity for Natural rubber (1.55×), 3D printing (1.69×), and Necktie (2.37×) over the country average.

Where do The Late Show with Stephen Colbert fans live in United States?

The Late Show with Stephen Colbert fans in United States are most concentrated in California (reach 209,859), New York (reach 202,573), and Texas (reach 101,052). These three regions account for the largest share of the active audience.

What other brands do The Late Show with Stephen Colbert fans also like?

Beyond The Late Show with Stephen Colbert itself, the audience over-indexes on 3D printing (1.69×), Necktie (2.37×), IS (Infinite Stratos) (1.71×), and Salman Khan (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Late Show with Stephen Colbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.