The Old Man and the Sea Audience in United States

The Old Man and the Sea logo

The Old Man and the Sea has an estimated audience of 506,895 people in United States. 62.2% are female, 37.8% are male, average age 49.7. Top regions: California, Florida, Texas. Top brand affinities: Collectable, Whataburger, Pillow, Public speaking, Paul Dano.

The average The Old Man and the Sea fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Collectable, Whataburger, Pillow, with strongest over-indexing on Collectable (1.64× the country average). Demographically, the The Old Man and the Sea audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Old Man and the Sea fans

Demographic split for The Old Man and the Sea audience in United States
MetricValue
Female62.2%
Male37.8%
Average age49.7
Estimated audience size506,895

Audience persona

The typical The Old Man and the Sea fan in United States is more female, around 49.7 years old, with strong Sustainability tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for The Old Man and the Sea in United States
RegionReachAffinity
California62,4561.12×
Florida50,4421.47×
Texas41,1470.94×
New York34,3621.21×
Pennsylvania17,4301.02×
Illinois15,3570.91×
North Carolina15,1100.99×
Georgia14,1780.91×
New Jersey14,0261.09×
Ohio14,0100.9×
Massachusetts13,8361.39×
Virginia12,8821.04×
Michigan12,4490.94×
Washington11,9241.17×
Tennessee10,2971.01×
Arizona10,1170.98×
Maryland8,8181.01×
Colorado8,6841.09×
Indiana8,4010.91×
Minnesota7,4821.03×
South Carolina7,3720.97×
Alabama7,1941.02×
Missouri7,1760.88×
Wisconsin6,7200.88×
Oregon6,6121.14×
Louisiana5,9290.91×
Connecticut5,8521.15×
Kentucky5,7380.9×
Utah5,2891.17×
Oklahoma4,9610.88×
Arkansas3,8800.93×
Nevada3,7990.77×
Kansas3,7690.94×
Iowa3,5160.84×
Hawaii3,4751.6×
Mississippi3,2810.79×
Idaho2,7291.07×
Maine2,2241.22×
Nebraska2,1570.85×
New Mexico2,1460.84×
New Hampshire2,0581.03×
West Virginia1,9700.83×
Washington, District of Columbia1,7281.13×
Rhode Island1,6651.03×
Montana1,4081×
Alaska1,1231.04×
Vermont1,0871.22×
Delaware1,0780.77×
South Dakota8000.68×
North Dakota6470.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Old Man and the Sea audience
BrandAffinityCategory
Collectable1.64×Kids & Family
Whataburger1.57×Food & Beverages
Pillow1.89×Home & Garden
Public speaking2.11×Politics & Society
Paul Dano1.87×Movies & TV
Enfamil2.39×Kids & Family
Artistic inspiration1.79×Arts & Culture
Temple Grandin2.15×Literature
Arutz Sheva1.77×News
Príncipe2.41×Travel & Leisure
Ironmongery2×Home & Garden
Roaming3.01×Technology & Electronics
Catania2.43×Travel & Leisure
Chachapoyas, Peru1.79×Travel & Leisure
Pendleton, Oregon1.9×Travel & Leisure
Artillery1.68×Music & Radio
Shahid Kapoor1.5×Movies & TV
TripIt1.82×Travel & Leisure
Ashleigh Banfield1.53×Movies & TV
Canino2.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Old Man and the Sea audience
TraitClusterScore
SustainabilityBALANCE2.09
Family OrientationCONSERVATISM1.87
Community OrientationOPEN1.81
Early Adopter MentalityPOWER1.72
IndividualismJOY1.68
MindfulnessBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for The Old Man and the Sea
CountryShare
United States42.0%
Italy20.2%
Germany12.9%

See The Old Man and the Sea audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Old Man and the Sea have in United States?

The Old Man and the Sea has an estimated audience of 506,895 people in United States, concentrated in California and Florida.

What is the gender split and age of The Old Man and the Sea fans?

62.2% of The Old Man and the Sea fans are female, 37.8% are male, with an average age of 49.7 years.

Which brands do The Old Man and the Sea fans like most?

The Old Man and the Sea fans show strongest brand affinity for Collectable (1.64×), Whataburger (1.57×), and Pillow (1.89×) over the country average.

Where do The Old Man and the Sea fans live in United States?

The Old Man and the Sea fans in United States are most concentrated in California (reach 62,456), Florida (reach 50,442), and Texas (reach 41,147). These three regions account for the largest share of the active audience.

What other brands do The Old Man and the Sea fans also like?

Beyond The Old Man and the Sea itself, the audience over-indexes on Whataburger (1.57×), Pillow (1.89×), Public speaking (2.11×), and Paul Dano (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Old Man and the Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.