The Palm (restaurant) Audience in United States

The Palm (restaurant) logo

The Palm (restaurant) has an estimated audience of 386,496 people in United States. 57.3% are female, 42.7% are male, average age 46.1. Top regions: California, Iowa, Texas. Top brand affinities: Stamp collecting, Meals on Wheels, Historic site, JDM Cars, Redemption (theology).

The average The Palm (restaurant) fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Iowa, Texas. Top brand affinities include Stamp collecting, Meals on Wheels, Historic site, with strongest over-indexing on Stamp collecting (10.95× the country average). Demographically, the The Palm (restaurant) audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of The Palm (restaurant) fans

Demographic split for The Palm (restaurant) audience in United States
MetricValue
Female57.3%
Male42.7%
Average age46.1
Estimated audience size386,496

Audience persona

The typical The Palm (restaurant) fan in United States is more female, around 46.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for The Palm (restaurant) in United States
RegionReachAffinity
California71,6321.69×
Iowa45,22514.2×
Texas42,8441.29×
Florida38,0821.46×
New York18,3010.85×
Nevada17,3364.64×
Virginia17,0421.81×
North Carolina11,8161.02×
Georgia9,6140.81×
South Carolina9,5611.64×
Tennessee8,9281.15×
Arizona8,2111.04×
Illinois6,3510.49×
Massachusetts6,1580.81×
Mississippi5,9761.88×
New Jersey5,9550.61×
Missouri5,7930.93×
Pennsylvania5,5640.43×
Louisiana4,9180.99×
Maryland4,6280.7×
Washington3,8960.5×
Wisconsin3,8920.67×
Ohio3,7540.32×
Washington, District of Columbia3,5613.07×
Alabama2,9800.55×
Michigan2,2650.22×
Oregon1,9590.44×
Kentucky1,9570.4×
Colorado1,8610.31×
Oklahoma1,8280.43×
Connecticut1,7750.46×
Minnesota1,5660.28×
Indiana1,3980.2×
Utah1,0620.31×
Nebraska9250.48×
New Mexico7550.39×
Kansas6950.23×
Hawaii6160.37×
Arkansas5300.17×
West Virginia5100.28×
New Hampshire3690.24×
Delaware3640.34×
Idaho3560.18×
Rhode Island3210.26×
Maine2560.19×
South Dakota2540.28×
Vermont2030.3×
Montana2030.19×
North Dakota1650.21×
Alaska1250.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Palm (restaurant) audience
BrandAffinityCategory
Stamp collecting10.95×Home & Garden
Meals on Wheels10.95×Food & Beverages
Historic site5.84×Arts & Culture
JDM Cars10.95×Cars & Mobility
Redemption (theology)10.95×Politics & Society
Minnesota2.04×Travel & Leisure
Alaska1.73×Travel & Leisure
Natural rubber2.01×Cars & Mobility
Nebraska2.57×Travel & Leisure
Liberace7.48×Music & Radio
Sinaloa3.07×Travel & Leisure
St. Ives10.95×Travel & Leisure
Public speaking2.83×Politics & Society
Regional styles of Mexican music2.03×Music & Radio
Fairy godmother5.28×Literature
Justice1.98×Politics & Society
Elsword10.95×Games
Sailor3.28×Travel & Leisure
Rajasthan10.95×Travel & Leisure
Bank account1.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Palm (restaurant) audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
IndulgenceJOY1.97
Quality AwarenessPREMIUM1.9
Design AffinityPREMIUM1.85
Convenience OrientationPREMIUM1.63
TravellingTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for The Palm (restaurant)
CountryShare
United States90.3%
Germany8.2%
Italy1.4%

See The Palm (restaurant) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Palm (restaurant) have in United States?

The Palm (restaurant) has an estimated audience of 386,496 people in United States, concentrated in California and Iowa.

What is the gender split and age of The Palm (restaurant) fans?

57.3% of The Palm (restaurant) fans are female, 42.7% are male, with an average age of 46.1 years.

Which brands do The Palm (restaurant) fans like most?

The Palm (restaurant) fans show strongest brand affinity for Stamp collecting (10.95×), Meals on Wheels (10.95×), and Historic site (5.84×) over the country average.

Where do The Palm (restaurant) fans live in United States?

The Palm (restaurant) fans in United States are most concentrated in California (reach 71,632), Iowa (reach 45,225), and Texas (reach 42,844). These three regions account for the largest share of the active audience.

What other brands do The Palm (restaurant) fans also like?

Beyond The Palm (restaurant) itself, the audience over-indexes on Meals on Wheels (10.95×), Historic site (5.84×), JDM Cars (10.95×), and Redemption (theology) (10.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Palm (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.