Rascasse Audience Intelligence

The Parkers Audience in United States

A data profile of the people who buy, follow and care about The Parkers in United States — modelled from more than twelve digital signal sources. The Parkers has an estimated audience of 534,660 people in United States.

#20among Sitcom in United States#3069among Movie / TV Show / Series in United States#6564in Movies & TV

The average The Parkers fan in United States is 39.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Teyana Taylor, FedEx, Discount stores, with strongest over-indexing on Teyana Taylor (8.12× the country average).

Demographically, the The Parkers audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Parkers fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Teyana Taylor.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Parkers profile in United States.

Audience size
535K
in United States
Gender
72.6%♀
27.4% male
Age
39.8
average years
Country rank
#35240
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Parkers viewers

72.6% are female, 27.4% are male, average age 39.8.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for The Parkers audience in United States
MetricValue
Female72.6%
Male27.4%
Average age39.8
Estimated audience size534,660
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the The Parkers audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3925%
40-4925%
50+16%
Fig. 04

Worldwide distribution

92.2%

of the worldwide The Parkers audience comes from United States.

Worldwide audience distribution share by country for The Parkers
CountryShare
United States92.2%
United Kingdom3.9%
Brazil0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Parkers audience in United States is strongest.

Fig. 05

Top regions by affinity

The Parkers fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K3.98×
02Georgia~40K2.53×
03Oregon~20K2.53×
04Mississippi~10K2.24×
05Nebraska~6K2.14×
06Louisiana~10K2.08×
07South Carolina~20K1.99×
08Texas~80K1.80×
09Alabama~10K1.73×
10Maryland~10K1.57×
11North Carolina~20K1.47×
12Washington, District of Columbia~2K1.31×
13Illinois~20K1.25×
14Virginia~20K1.22×
15Tennessee~10K1.15×
16Delaware~2K1.14×
17Arkansas~5K1.13×
18New Jersey~10K1.07×
19Arizona~10K1.04×
20Michigan~10K1.01×
21Massachusetts~10K1.00×
22New York~30K0.98×
23Oklahoma~6K0.95×
24California~50K0.91×
25Pennsylvania~20K0.85×
26Ohio~10K0.84×
27Minnesota~7K0.84×
28Nevada~4K0.84×
29Missouri~7K0.83×
30Montana~1K0.81×
31Indiana~8K0.79×
32Vermont<1K0.79×
33Connecticut~4K0.78×
34Alaska<1K0.78×
35Kentucky~5K0.77×
36Maine~2K0.77×
37South Dakota<1K0.76×
38North Dakota<1K0.75×
39Rhode Island~1K0.70×
40New Hampshire~1K0.66×
41Idaho~2K0.64×
42West Virginia~2K0.64×
43Iowa~3K0.63×
44Hawaii~1K0.63×
45Wisconsin~5K0.62×
46New Mexico~2K0.62×
47Kansas~3K0.61×
48Colorado~5K0.54×
49Washington~5K0.49×
50Utah~2K0.48×
Fig. 06

Affinity by region

Affinity by region — The Parkers, United States
0.48×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Parkers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Parkers audience
#·InterestCategoryAffinity×
01Jamie FoxxMovies & TV9.00×
02Teyana TaylorMovies & TV8.12×
03Katt WilliamsMovies & TV7.58×
04LotteryGames5.14×
05QVCMovies & TV5.07×
06FedExBusiness & Career4.41×
07Internet celebrityInternet & Social Media4.14×
08Discount storesShopping3.91×
09TMZInternet & Social Media3.35×
10Pizza HutFood & Beverages3.00×
11Mortgage loansBusiness & Career2.91×
12SubwayFood & Beverages2.88×
13Vehicle insuranceCars & Mobility2.80×
14TV game showsMovies & TV2.79×
15Shopping mallsShopping2.55×
16TV talkshowsMovies & TV2.55×
17McDonald'sFood & Beverages2.36×
18Domino's PizzaFood & Beverages2.15×
19PinterestInternet & Social Media1.71×
20FurnitureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Parkers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Parkers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.71×
Family OrientationCONSERVATISM2.70×
Price SensitivityPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Parkers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.55×
Early Adopter MentalityPOWER0.61×
TravellingTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Parkers have in United States?

The Parkers has an estimated audience of 534,660 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of The Parkers viewers?

72.6% of The Parkers fans are female, 27.4% are male, with an average age of 39.8 years.

03

Which brands do The Parkers fans like most?

The Parkers fans show strongest brand affinity for Teyana Taylor (8.12×), FedEx (4.41×), and Discount stores (3.91×) over the country average.

04

Where do The Parkers fans live in United States?

The Parkers fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~80K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Parkers fans also like?

Beyond The Parkers itself, the audience over-indexes on FedEx (4.41×), Discount stores (3.91×), TMZ (3.35×), and Pizza Hut (3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Parkers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Parkers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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