The Parkers Audience in United States

The Parkers has an estimated audience of 547,545 people in United States. 72.6% are female, 27.4% are male, average age 39.8. Top regions: Florida, Texas, California. Top brand affinities: Teyana Taylor, Internet celebrity, TMZ, Cardi B, Nicki Minaj.

The average The Parkers fan in United States is 39.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Teyana Taylor, Internet celebrity, TMZ, with strongest over-indexing on Teyana Taylor (9.73× the country average). Demographically, the The Parkers audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of The Parkers fans

Demographic split for The Parkers audience in United States
MetricValue
Female72.6%
Male27.4%
Average age39.8
Estimated audience size547,545

Audience persona

The typical The Parkers fan in United States is more female, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Teyana Taylor.

Top regions in United States

Top regions ranked by reach for The Parkers in United States
RegionReachAffinity
Florida113,8253.07×
Texas76,9861.64×
California60,8571.01×
Georgia36,3352.15×
New York33,3841.09×
North Carolina26,4691.61×
Illinois25,1521.38×
South Carolina18,3912.23×
Virginia17,7031.33×
Pennsylvania17,4300.95×
Michigan16,3791.14×
Maryland16,3331.73×
Louisiana16,2962.31×
Ohio15,8880.94×
New Jersey15,3351.1×
Alabama15,0581.97×
Tennessee13,6101.24×
Arizona13,1301.17×
Mississippi10,6972.37×
Oregon9,1911.46×
Massachusetts8,9860.83×
Indiana8,7430.87×
Missouri8,0610.91×
Oklahoma6,2681.03×
Kentucky5,5990.82×
Arkansas5,4321.2×
Minnesota5,3410.68×
Washington5,2510.48×
Wisconsin5,1510.63×
Nebraska4,7831.74×
Nevada4,7210.89×
Connecticut4,4320.81×
Colorado3,8220.44×
Iowa2,5690.57×
Kansas2,4140.56×
Washington, District of Columbia2,4061.46×
Delaware1,7641.17×
New Mexico1,2360.45×
Utah1,0150.21×
West Virginia1,0040.39×
Rhode Island9190.53×
Hawaii5950.25×
Idaho5590.2×
Maine5470.28×
North Dakota5170.46×
New Hampshire4310.2×
Alaska3840.33×
South Dakota2720.21×
Vermont1830.19×
Montana1790.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Parkers audience
BrandAffinityCategory
Teyana Taylor9.73×Movies & TV
Internet celebrity4.06×Internet & Social Media
TMZ2.62×Internet & Social Media
Cardi B4.51×Music & Radio
Nicki Minaj4.31×Music & Radio
Jamie Foxx7.44×Movies & TV
Atlanta Falcons4.3×Sports
Katt Williams7.88×Movies & TV
Tyler Perry5.03×Movies & TV
T-Mobile1.71×Technology & Electronics
Drake3.63×Music & Radio
Red Lobster3.36×Food & Beverages
Gangsta rap2.77×Music & Radio
Serena Williams5.31×Sports
Pizza Hut1.63×Food & Beverages
Los Angeles Lakers2.03×Sports
Bella Thorne6.89×Movies & TV
Aston Villa F.C.8.79×Sports
Brooklyn Nets3.34×Sports
LeBron James2.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Parkers audience
TraitClusterScore
Career OrientationPOWER2.02
Risk AppetiteTHRILL1.54
Price SensitivityPREMIUM1.39
Luxury OrientationPREMIUM1.39
LGBTQ+ IdentityOPEN1.33
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for The Parkers
CountryShare
United States92.3%
United Kingdom4.0%
Brazil0.9%

See The Parkers audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does The Parkers have in United States?

The Parkers has an estimated audience of 547,545 people in United States, concentrated in Florida and Texas.

What is the gender split and age of The Parkers fans?

72.6% of The Parkers fans are female, 27.4% are male, with an average age of 39.8 years.

Which brands do The Parkers fans like most?

The Parkers fans show strongest brand affinity for Teyana Taylor (9.73×), Internet celebrity (4.06×), and TMZ (2.62×) over the country average.

Where do The Parkers fans live in United States?

The Parkers fans in United States are most concentrated in Florida (reach 113,825), Texas (reach 76,986), and California (reach 60,857). These three regions account for the largest share of the active audience.

What other brands do The Parkers fans also like?

Beyond The Parkers itself, the audience over-indexes on Internet celebrity (4.06×), TMZ (2.62×), Cardi B (4.51×), and Nicki Minaj (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Parkers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.