The Reading Room Audience in United States

The Reading Room logo

The Reading Room has an estimated audience of 391,804 people in United States. 71.5% are female, 28.5% are male, average age 39.3. Top regions: New York, Georgia, New Jersey. Top brand affinities: Home equity, Minnesota, Inmotion, Throne of Glass, College of the Holy Cross.

The average The Reading Room fan in United States is 39.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Georgia, New Jersey. Top brand affinities include Home equity, Minnesota, Inmotion, with strongest over-indexing on Home equity (20× the country average). Demographically, the The Reading Room audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Reading Room fans

Demographic split for The Reading Room audience in United States
MetricValue
Female71.5%
Male28.5%
Average age39.3
Estimated audience size391,804

Audience persona

The typical The Reading Room fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for The Reading Room in United States
RegionReachAffinity
New York248,73311.36×
Georgia143,65411.9×
New Jersey21,1372.12×
California10,0290.23×
Connecticut9,2922.36×
Maine8,3585.95×
Texas8,1340.24×
Illinois7,6960.59×
Florida6,0600.23×
Massachusetts4,1420.54×
Pennsylvania3,9920.3×
Virginia3,4600.36×
North Carolina3,1080.26×
Ohio2,5690.21×
Tennessee2,2820.29×
Maryland1,8010.27×
Michigan1,6280.16×
South Carolina1,5530.26×
Alabama1,3680.25×
Missouri1,3440.21×
Washington1,2980.17×
Colorado1,2940.21×
Indiana1,0720.15×
Louisiana1,0290.2×
Mississippi9920.31×
Kentucky9900.2×
Wisconsin9830.17×
Oklahoma9340.21×
Arizona8910.11×
Arkansas8810.27×
Minnesota8780.16×
West Virginia8190.45×
Washington, District of Columbia8080.69×
Iowa7780.24×
Rhode Island7600.61×
Kansas7570.25×
Idaho7560.38×
Delaware7290.67×
Hawaii7220.43×
Montana7120.66×
Nevada7100.19×
South Dakota7030.78×
Oregon7010.16×
Utah6970.2×
North Dakota6850.85×
New Hampshire6750.44×
Wyoming6631.14×
Nebraska6610.34×
New Mexico6570.33×
Vermont6410.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Reading Room audience
BrandAffinityCategory
Home equity20×Home & Garden
Minnesota2.64×Travel & Leisure
Inmotion27.04×Technology & Electronics
Throne of Glass8.39×Literature
College of the Holy Cross16.72×Business & Career
Natural rubber2.1×Cars & Mobility
Whataburger1.79×Food & Beverages
The Halal Guys6.44×Food & Beverages
Collectable1.52×Kids & Family
Home Bargains10.21×Shopping
Steampunk3.97×Fashion & Accessoires
Hibachi6.26×Food & Beverages
Strategic human resource planning6.76×Business & Career
Home staging3.52×Home & Garden
Non-celiac gluten sensitivity7.18×Health
Buying and Selling Real Estate4.98×Home & Garden
Zagreb12.12×Travel & Leisure
Jarabacoa17.71×Travel & Leisure
Hawaiian quilt20.33×Fashion & Accessoires
The Nice Guys4.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Reading Room audience
TraitClusterScore
Community OrientationOPEN1.74
IndividualismJOY1.55
TraditionCONSERVATISM1.53
MindfulnessBALANCE1.47
CreativityOPEN1.39
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for The Reading Room
CountryShare
United States75.7%
United Kingdom16.3%
India5.0%

See The Reading Room audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Reading Room have in United States?

The Reading Room has an estimated audience of 391,804 people in United States, concentrated in New York and Georgia.

What is the gender split and age of The Reading Room fans?

71.5% of The Reading Room fans are female, 28.5% are male, with an average age of 39.3 years.

Which brands do The Reading Room fans like most?

The Reading Room fans show strongest brand affinity for Home equity (20×), Minnesota (2.64×), and Inmotion (27.04×) over the country average.

Where do The Reading Room fans live in United States?

The Reading Room fans in United States are most concentrated in New York (reach 248,733), Georgia (reach 143,654), and New Jersey (reach 21,137). These three regions account for the largest share of the active audience.

What other brands do The Reading Room fans also like?

Beyond The Reading Room itself, the audience over-indexes on Minnesota (2.64×), Inmotion (27.04×), Throne of Glass (8.39×), and College of the Holy Cross (16.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Reading Room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.