Rascasse Audience Intelligence

The Rock (radio station) Audience in United States

A data profile of the people who buy, follow and care about The Rock (radio station) in United States — modelled from more than twelve digital signal sources. The Rock (radio station) has an estimated audience of 1,387,027 people in United States.

#10among Radio Station in United States#2283in Music & Radio

The average The Rock (radio station) fan in United States is 28.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Internet celebrity, WWE, Donald Trump, with strongest over-indexing on Internet celebrity (3.86× the country average).

Demographically, the The Rock (radio station) audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Rock (radio station) fan in United States is more male, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Internet celebrity.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Rock (radio station) profile in United States.

Audience size
1.4M
in United States
Gender
18.0%♀
82.0% male
Age
28.3
average years
Country rank
#18808
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Rock (radio station) fans

18.0% are female, 82.0% are male, average age 28.3.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for The Rock (radio station) audience in United States
MetricValue
Female18.0%
Male82.0%
Average age28.3
Estimated audience size1,387,027
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the The Rock (radio station) audience in United States
Age bracketShare%
16-1929%
20-2949%
30-3922%
40-490%
50+0%
Fig. 04

Worldwide distribution

17.6%

of the worldwide The Rock (radio station) audience comes from United States.

Worldwide audience distribution share by country for The Rock (radio station)
CountryShare
United States17.6%
Brazil13.5%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Rock (radio station) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Rock (radio station) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.36×
02Alabama~20K1.31×
03Hawaii~7K1.22×
04Indiana~30K1.18×
05Kentucky~20K1.13×
06Missouri~20K1.12×
07Oklahoma~20K1.12×
08Washington~30K1.11×
09Tennessee~30K1.10×
10Mississippi~10K1.09×
11Texas~100K1.07×
12Arkansas~10K1.07×
13Alaska~3K1.07×
14Colorado~20K1.06×
15Wisconsin~20K1.06×
16West Virginia~7K1.06×
17Pennsylvania~50K1.05×
18New Jersey~40K1.05×
19Ohio~40K1.04×
20New York~80K1.03×
21Michigan~40K1.03×
22Nevada~10K1.03×
23New Mexico~7K1.03×
24North Dakota~3K1.03×
25Georgia~40K1.02×
26California~100K1.01×
27Utah~10K1.00×
28Nebraska~7K1.00×
29Florida~90K0.99×
30Illinois~40K0.99×
31North Carolina~40K0.99×
32Oregon~20K0.98×
33South Carolina~20K0.97×
34Louisiana~20K0.96×
35Iowa~10K0.96×
36Kansas~10K0.96×
37Montana~3K0.94×
38Virginia~30K0.93×
39Idaho~6K0.93×
40Maryland~20K0.92×
41Connecticut~10K0.92×
42Massachusetts~20K0.90×
43Minnesota~20K0.88×
44New Hampshire~5K0.86×
45Rhode Island~4K0.85×
46South Dakota~3K0.84×
47Delaware~3K0.83×
48Maine~4K0.80×
49Washington, District of Columbia~3K0.78×
50Vermont~2K0.70×
Fig. 06

Affinity by region

Affinity by region — The Rock (radio station), United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Rock (radio station) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Rock (radio station) audience
#·InterestCategoryAffinity×
01Internet celebrityInternet & Social Media3.86×
02CricketSports3.18×
03WWESports3.14×
04Britney SpearsMusic & Radio2.97×
05Adam SandlerMovies & TV2.91×
06NickelodeonMovies & TV2.76×
07TV game showsMovies & TV2.53×
08Hard rockMusic & Radio2.13×
09Online newspaperNews2.12×
10Cloud computingTechnology & Electronics2.10×
11Golden State WarriorsSports2.05×
12RedditInternet & Social Media1.89×
13Burger KingFood & Beverages1.82×
14Horror moviesMovies & TV1.79×
15TV talkshowsMovies & TV1.74×
16TelecommunicationTechnology & Electronics1.71×
17TMZInternet & Social Media1.69×
18BeerFood & Beverages1.67×
19Ultimate Fighting ChampionshipSports1.65×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Rock (radio station) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Rock (radio station) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.76×
Career OrientationPOWER1.50×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Rock (radio station) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.26×
Family OrientationCONSERVATISM0.30×
MindfulnessBALANCE0.35×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Rock (radio station) have in United States?

The Rock (radio station) has an estimated audience of 1,387,027 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Rock (radio station) fans?

18.0% of The Rock (radio station) fans are female, 82.0% are male, with an average age of 28.3 years.

03

Which brands do The Rock (radio station) fans like most?

The Rock (radio station) fans show strongest brand affinity for Internet celebrity (3.86×), WWE (3.14×), and Donald Trump (1.55×) over the country average.

04

Where do The Rock (radio station) fans live in United States?

The Rock (radio station) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Rock (radio station) fans also like?

Beyond The Rock (radio station) itself, the audience over-indexes on WWE (3.14×), Donald Trump (1.55×), Britney Spears (2.97×), and Reddit (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See The Rock (radio station) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rock (radio station). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →