The Rock (radio station) Audience in United States

The Rock (radio station) logo

The Rock (radio station) has an estimated audience of 1,338,384 people in United States. 18.0% are female, 82.0% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Litter box, IS (Infinite Stratos), Portia de Rossi, Eindhoven, Julio Cesar Chavez Jr..

The average The Rock (radio station) fan in United States is 28.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Litter box, IS (Infinite Stratos), Portia de Rossi, with strongest over-indexing on Litter box (1.78× the country average). Demographically, the The Rock (radio station) audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of The Rock (radio station) fans

Demographic split for The Rock (radio station) audience in United States
MetricValue
Female18.0%
Male82.0%
Average age28.3
Estimated audience size1,338,384

Audience persona

The typical The Rock (radio station) fan in United States is more male, around 28.3 years old, with strong Extroversion tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for The Rock (radio station) in United States
RegionReachAffinity
California160,9911.09×
Texas131,4961.14×
Florida93,2751.03×
New York83,2841.11×
Pennsylvania49,5221.1×
Illinois46,9741.05×
Ohio43,9841.07×
Georgia43,6561.06×
North Carolina41,3581.03×
New Jersey37,3291.1×
Michigan37,2091.06×
Arizona36,7951.35×
Washington32,7601.22×
Virginia31,5340.97×
Indiana30,0041.23×
Tennessee29,6511.1×
Massachusetts24,7710.94×
Alabama24,5841.31×
Missouri23,5361.09×
Colorado22,7471.08×
Wisconsin22,1761.1×
Maryland21,8040.95×
South Carolina19,6270.97×
Kentucky18,7941.12×
Minnesota16,9270.88×
Louisiana16,6900.97×
Oklahoma15,9051.07×
Oregon15,0670.98×
Nevada13,7101.06×
Connecticut12,9630.97×
Arkansas11,5231.05×
Mississippi11,3861.03×
Utah11,3150.94×
Iowa10,2240.93×
Kansas10,0020.95×
Hawaii7,1171.24×
Nebraska6,6811×
New Mexico6,6210.99×
West Virginia6,3411.02×
Idaho5,9290.88×
New Hampshire4,4090.84×
Maine3,6470.76×
Rhode Island3,5580.84×
Washington, District of Columbia3,2530.81×
Montana3,0930.83×
Delaware2,9180.79×
Alaska2,5770.9×
North Dakota2,5520.93×
South Dakota2,3490.76×
Vermont1,5340.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Rock (radio station) audience
BrandAffinityCategory
Litter box1.78×Pets & Animals
IS (Infinite Stratos)2.45×Literature
Portia de Rossi2.98×Movies & TV
Eindhoven2.48×Travel & Leisure
Julio Cesar Chavez Jr.1.59×Sports
Falafel2.21×Food & Beverages
Ironmongery2.16×Home & Garden
Two-Lane Blacktop4.25×Movies & TV
Prozis2.05×Shopping
ABC iview2.24×Movies & TV
Chengdu3×Travel & Leisure
Cajeme2.29×Travel & Leisure
Michael Jr. Comedy3.88×Movies & TV
Shelby Foote1.55×Literature
Islamic architecture1.99×Home & Garden
Darlene Love1.56×Movies & TV
Iguala1.51×Travel & Leisure
Pendleton, Oregon1.51×Travel & Leisure
Quinny1.85×Kids & Family
British Grand Prix1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Rock (radio station) audience
TraitClusterScore
ExtroversionTHRILL1.59
Social Media UsageJOY1.38
Early Adopter MentalityPOWER1.38
LGBTQ+ IdentityOPEN1.22
IndividualismJOY1.2
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for The Rock (radio station)
CountryShare
United States18.1%
Brazil14.2%
Germany10.7%

See The Rock (radio station) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Rock (radio station) have in United States?

The Rock (radio station) has an estimated audience of 1,338,384 people in United States, concentrated in California and Texas.

What is the gender split and age of The Rock (radio station) fans?

18.0% of The Rock (radio station) fans are female, 82.0% are male, with an average age of 28.3 years.

Which brands do The Rock (radio station) fans like most?

The Rock (radio station) fans show strongest brand affinity for Litter box (1.78×), IS (Infinite Stratos) (2.45×), and Portia de Rossi (2.98×) over the country average.

Where do The Rock (radio station) fans live in United States?

The Rock (radio station) fans in United States are most concentrated in California (reach 160,991), Texas (reach 131,496), and Florida (reach 93,275). These three regions account for the largest share of the active audience.

What other brands do The Rock (radio station) fans also like?

Beyond The Rock (radio station) itself, the audience over-indexes on IS (Infinite Stratos) (2.45×), Portia de Rossi (2.98×), Eindhoven (2.48×), and Julio Cesar Chavez Jr. (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rock (radio station). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.