A data profile of the people who buy, follow and care about The Thundermans in United States — modelled from more than twelve digital signal sources. The Thundermans has an estimated audience of 625,939 people in United States.
The average The Thundermans fan in United States is 27.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Scooby-Doo, City Bank, Waka Flocka Flame, with strongest over-indexing on Scooby-Doo (65.9× the country average).
Demographically, the The Thundermans audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Thundermans fan in United States is more male, around 27.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the The Thundermans profile in United States.
44.9% are female, 55.1% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 27.8 |
| Estimated audience size | 625,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 29% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 6% |
Where the The Thundermans audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~7K | 1.29× | |
| 02 | Alabama | ~10K | 1.27× | |
| 03 | New Jersey | ~20K | 1.21× | |
| 04 | Oklahoma | ~8K | 1.20× | |
| 05 | Arkansas | ~6K | 1.19× | |
| 06 | Indiana | ~10K | 1.18× | |
| 07 | Kentucky | ~9K | 1.18× | |
| 08 | Maryland | ~10K | 1.17× | |
| 09 | Louisiana | ~9K | 1.13× | |
| 10 | Tennessee | ~10K | 1.12× | |
| 11 | Connecticut | ~7K | 1.12× | |
| 12 | Texas | ~60K | 1.11× | |
| 13 | Pennsylvania | ~20K | 1.11× | |
| 14 | Georgia | ~20K | 1.10× | |
| 15 | Ohio | ~20K | 1.10× | |
| 16 | West Virginia | ~3K | 1.09× | |
| 17 | North Carolina | ~20K | 1.08× | |
| 18 | Delaware | ~2K | 1.08× | |
| 19 | Michigan | ~20K | 1.07× | |
| 20 | Arizona | ~10K | 1.07× | |
| 21 | South Carolina | ~10K | 1.06× | |
| 22 | Missouri | ~10K | 1.05× | |
| 23 | Virginia | ~20K | 1.03× | |
| 24 | Nebraska | ~3K | 1.03× | |
| 25 | New York | ~30K | 1.02× | |
| 26 | Illinois | ~20K | 1.02× | |
| 27 | Massachusetts | ~10K | 1.00× | |
| 28 | Iowa | ~5K | 1.00× | |
| 29 | Rhode Island | ~2K | 1.00× | |
| 30 | California | ~70K | 0.99× | |
| 31 | Kansas | ~5K | 0.99× | |
| 32 | South Dakota | ~1K | 0.98× | |
| 33 | Florida | ~40K | 0.97× | |
| 34 | New Hampshire | ~2K | 0.97× | |
| 35 | North Dakota | ~1K | 0.97× | |
| 36 | New Mexico | ~3K | 0.94× | |
| 37 | Wisconsin | ~9K | 0.93× | |
| 38 | Idaho | ~3K | 0.93× | |
| 39 | Nevada | ~5K | 0.92× | |
| 40 | Utah | ~5K | 0.91× | |
| 41 | Alaska | ~1K | 0.89× | |
| 42 | Minnesota | ~8K | 0.88× | |
| 43 | Maine | ~2K | 0.86× | |
| 44 | Montana | ~1K | 0.81× | |
| 45 | Vermont | <1K | 0.81× | |
| 46 | Washington | ~10K | 0.79× | |
| 47 | Oregon | ~5K | 0.77× | |
| 48 | Colorado | ~7K | 0.76× | |
| 49 | Hawaii | ~2K | 0.73× | |
| 50 | Washington, District of Columbia | ~1K | 0.66× |
The strongest cross-interests of the The Thundermans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scooby-Doo | Movies & TV | 65.90× | ||
| 02 | Waka Flocka Flame | Music & Radio | 50.58× | ||
| 03 | City Bank | Business & Career | 44.42× | ||
| 04 | Matilda the Musical | Music & Radio | 43.29× | ||
| 05 | The Loud House | Movies & TV | 37.59× | ||
| 06 | PAW Patrol | Movies & TV | 14.76× | ||
| 07 | Mamma Mia! | Movies & TV | 14.76× | ||
| 08 | Rain Man | Movies & TV | 14.76× | ||
| 09 | Zootopia | Movies & TV | 10.76× | ||
| 10 | Antonio Banderas | Movies & TV | 9.83× | ||
| 11 | Monsters | Movies & TV | 7.32× | ||
| 12 | John Travolta | Movies & TV | 5.78× | ||
| 13 | Nick Jr. | Movies & TV | 5.58× | ||
| 14 | Anne Hathaway | Movies & TV | 4.55× | ||
| 15 | Fandom | Literature | 3.81× | ||
| 16 | Bruce Willis | Movies & TV | 3.81× | ||
| 17 | Pizza Hut | Food & Beverages | 2.70× | ||
| 18 | Subway | Food & Beverages | 2.64× | ||
| 19 | DirecTV | Movies & TV | 2.26× | ||
| 20 | McDonald's | Food & Beverages | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.85× | |
| Extroversion | THRILL | 1.61× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Quality Awareness | PREMIUM | 0.73× |
The Thundermans has an estimated audience of 625,939 people in United States, concentrated in California and Texas.
44.9% of The Thundermans fans are female, 55.1% are male, with an average age of 27.8 years.
The Thundermans fans show strongest brand affinity for Scooby-Doo (65.9×), City Bank (44.42×), and Waka Flocka Flame (50.58×) over the country average.
The Thundermans fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The Thundermans itself, the audience over-indexes on City Bank (44.42×), Waka Flocka Flame (50.58×), PAW Patrol (14.76×), and The Loud House (37.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Thundermans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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