The Woodlands, Texas Audience in United States

The Woodlands, Texas logo

The Woodlands, Texas has an estimated audience of 1,535,793 people in United States. 62.1% are female, 37.9% are male, average age 43.5. Top regions: Texas, Pennsylvania, California. Top brand affinities: Hibachi, Governor of Michigan, Fairy godmother, Goop, headspace.

The average The Woodlands, Texas fan in United States is 43.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, California. Top brand affinities include Hibachi, Governor of Michigan, Fairy godmother, with strongest over-indexing on Hibachi (16.89× the country average). Demographically, the The Woodlands, Texas audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of The Woodlands, Texas fans

Demographic split for The Woodlands, Texas audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.5
Estimated audience size1,535,793

Audience persona

The typical The Woodlands, Texas fan in United States is more female, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for The Woodlands, Texas in United States
RegionReachAffinity
Texas1,151,84512.21×
Pennsylvania119,0842.3×
California115,5450.68×
Florida73,3120.71×
Louisiana60,4333.05×
New York59,7630.7×
Georgia46,5220.98×
Tennessee40,5021.31×
Illinois38,0870.74×
Virginia34,0860.91×
New Jersey33,7890.87×
Ohio31,0450.66×
Washington27,3990.89×
North Carolina26,1540.57×
Colorado25,6431.06×
Massachusetts22,6810.75×
South Carolina20,2390.88×
Maryland19,5290.74×
Indiana18,9930.68×
Missouri18,2940.74×
Oklahoma18,0291.06×
Michigan17,7010.44×
Arizona17,1390.55×
Mississippi15,7171.24×
Alabama15,5980.73×
Wisconsin12,7530.55×
Arkansas12,5120.99×
Oregon12,1110.69×
Kentucky11,2280.58×
Minnesota10,5020.48×
Connecticut10,2260.66×
Kansas9,4940.78×
Utah7,5410.55×
Nevada6,6510.45×
Iowa6,4030.51×
Maine6,3421.15×
New Mexico4,6890.61×
Washington, District of Columbia4,6231×
Montana4,5931.08×
New Hampshire4,3040.71×
Nebraska3,6250.47×
West Virginia3,5950.5×
Idaho3,2680.42×
Hawaii2,7250.41×
Delaware2,4010.57×
Vermont1,5380.57×
Rhode Island1,5190.31×
North Dakota1,2210.39×
South Dakota1,1570.33×
Wyoming1,0900.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Woodlands, Texas audience
BrandAffinityCategory
Hibachi16.89×Food & Beverages
Governor of Michigan10.7×Politics & Society
Fairy godmother10.46×Literature
Goop7.27×Internet & Social Media
headspace11.31×Health
Wok7.31×Food & Beverages
Google Home7.21×Technology & Electronics
Cherish (group)10.61×Music & Radio
Israel1.95×Travel & Leisure
Grace Slick7.18×Music & Radio
Hipster7.66×Politics & Society
TV Fanatic7.98×Movies & TV
Vocal harmony3.31×Music & Radio
Grinch2.93×Movies & TV
Kendra Scott2.09×Fashion & Accessoires
No Escape (1994 film)7.07×Movies & TV
Jeep Wagoneer3.57×Cars & Mobility
El Paso County, Colorado7.98×Travel & Leisure
Nebraska1.63×Travel & Leisure
Nebraska Cornhuskers football2.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Woodlands, Texas audience
TraitClusterScore
Risk AppetiteTHRILL2.43
Luxury OrientationPREMIUM2.23
ExtroversionTHRILL1.26
IndulgenceJOY1.23
Design AffinityPREMIUM1.21
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for The Woodlands, Texas
CountryShare
United States67.0%
Italy14.1%
United Kingdom3.9%

See The Woodlands, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does The Woodlands, Texas have in United States?

The Woodlands, Texas has an estimated audience of 1,535,793 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of The Woodlands, Texas fans?

62.1% of The Woodlands, Texas fans are female, 37.9% are male, with an average age of 43.5 years.

Which brands do The Woodlands, Texas fans like most?

The Woodlands, Texas fans show strongest brand affinity for Hibachi (16.89×), Governor of Michigan (10.7×), and Fairy godmother (10.46×) over the country average.

Where do The Woodlands, Texas fans live in United States?

The Woodlands, Texas fans in United States are most concentrated in Texas (reach 1,151,845), Pennsylvania (reach 119,084), and California (reach 115,545). These three regions account for the largest share of the active audience.

What other brands do The Woodlands, Texas fans also like?

Beyond The Woodlands, Texas itself, the audience over-indexes on Governor of Michigan (10.7×), Fairy godmother (10.46×), Goop (7.27×), and headspace (11.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Woodlands, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.