Thermador Audience in United States

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Thermador has an estimated audience of 962,004 people in United States. 54.7% are female, 45.3% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed II, Mothercare, Israel, Regional styles of Mexican music, Cherish (group).

The average Thermador fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed II, Mothercare, Israel, with strongest over-indexing on Assassin's Creed II (16.67× the country average). Demographically, the Thermador audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Thermador fans

Demographic split for Thermador audience in United States
MetricValue
Female54.7%
Male45.3%
Average age43.1
Estimated audience size962,004

Audience persona

The typical Thermador fan in United States is balanced, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Thermador in United States
RegionReachAffinity
California209,1841.98×
Texas87,2421.05×
Florida78,3341.2×
New York56,9221.06×
New Jersey36,2041.48×
Illinois32,0651×
Georgia30,1241.02×
North Carolina30,0491.04×
Massachusetts29,4281.55×
Ohio26,2460.89×
Pennsylvania26,0830.81×
Michigan25,7831.02×
Washington23,9841.24×
Virginia23,9281.02×
Tennessee18,5200.96×
Colorado18,3021.21×
Arizona18,1100.92×
South Carolina16,4661.14×
Maryland14,8310.9×
Connecticut14,5661.51×
Louisiana14,3031.15×
Minnesota13,4740.98×
Indiana13,1910.75×
Oregon12,7791.16×
Missouri12,1340.78×
Wisconsin11,0400.76×
Utah10,2551.19×
Alabama9,4070.7×
Kentucky9,3630.78×
Nevada8,8790.95×
Oklahoma8,3660.78×
Idaho7,6001.58×
New Hampshire5,7791.52×
Mississippi5,7020.72×
Arkansas5,4350.69×
Kansas5,3560.71×
Hawaii4,8681.18×
Iowa4,4560.56×
Maine3,9411.14×
Montana3,7701.41×
Rhode Island3,5961.17×
Washington, District of Columbia3,0311.05×
Nebraska2,9430.61×
New Mexico2,9270.61×
West Virginia2,0580.46×
Delaware1,9100.72×
Alaska1,8040.88×
South Dakota1,7400.78×
Vermont1,5130.9×
North Dakota1,1730.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermador audience
BrandAffinityCategory
Assassin's Creed II16.67×Games
Mothercare5.09×Kids & Family
Israel2.84×Travel & Leisure
Regional styles of Mexican music2.58×Music & Radio
Cherish (group)9.34×Music & Radio
Allama Iqbal Open University33.58×Business & Career
Natural rubber1.54×Cars & Mobility
Jeep Wagoneer4.13×Cars & Mobility
Business English3.54×Business & Career
Historic site2.6×Arts & Culture
Khaadi3.96×Fashion & Accessoires
Kansas1.51×Travel & Leisure
Kendra Scott1.64×Fashion & Accessoires
Wikia1.82×Internet & Social Media
Tezz3.69×Movies & TV
St. Ives7.27×Travel & Leisure
Soldering iron1.67×Home & Garden
Paducah, Kentucky4.71×Travel & Leisure
Picnic3.36×Kids & Family
Jeep Grand Cherokee (WJ)2.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermador audience
TraitClusterScore
IndulgenceJOY2.57
Design AffinityPREMIUM2.45
DIY MentalityTHRILL2.15
Quality AwarenessPREMIUM1.9
Career OrientationPOWER1.51
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Thermador
CountryShare
United States80.3%
Canada6.7%
France2.6%

See Thermador audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Thermador have in United States?

Thermador has an estimated audience of 962,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Thermador fans?

54.7% of Thermador fans are female, 45.3% are male, with an average age of 43.1 years.

Which brands do Thermador fans like most?

Thermador fans show strongest brand affinity for Assassin's Creed II (16.67×), Mothercare (5.09×), and Israel (2.84×) over the country average.

Where do Thermador fans live in United States?

Thermador fans in United States are most concentrated in California (reach 209,184), Texas (reach 87,242), and Florida (reach 78,334). These three regions account for the largest share of the active audience.

What other brands do Thermador fans also like?

Beyond Thermador itself, the audience over-indexes on Mothercare (5.09×), Israel (2.84×), Regional styles of Mexican music (2.58×), and Cherish (group) (9.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.