This American Life Audience in United States
This American Life has an estimated audience of 837,354 people in United States. 61.3% are female, 38.7% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Necktie, Janitor, Solo climbing, Nebraska.
The average This American Life fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Necktie, Janitor, with strongest over-indexing on Natural rubber (2.1× the country average). Demographically, the This American Life audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Movie / TV Show / Series
Demographics of This American Life fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.4 |
| Estimated audience size | 837,354 |
Audience persona
The typical This American Life fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,253 | 1.11× |
| New York | 51,356 | 1.1× |
| Texas | 34,886 | 0.48× |
| Washington | 29,354 | 1.75× |
| Massachusetts | 27,744 | 1.68× |
| Illinois | 27,741 | 0.99× |
| Pennsylvania | 25,034 | 0.89× |
| Florida | 22,840 | 0.4× |
| North Carolina | 22,419 | 0.89× |
| Michigan | 21,592 | 0.99× |
| Ohio | 20,095 | 0.78× |
| Minnesota | 20,036 | 1.67× |
| Oregon | 19,139 | 1.99× |
| Virginia | 17,157 | 0.84× |
| Wisconsin | 17,055 | 1.35× |
| Colorado | 16,585 | 1.26× |
| Maryland | 16,492 | 1.15× |
| Georgia | 13,978 | 0.54× |
| New Jersey | 12,873 | 0.6× |
| Tennessee | 11,394 | 0.68× |
| Missouri | 11,341 | 0.84× |
| Arizona | 9,896 | 0.58× |
| Indiana | 9,656 | 0.63× |
| Connecticut | 8,129 | 0.97× |
| Utah | 7,542 | 1.01× |
| Maine | 6,492 | 2.16× |
| Kentucky | 6,371 | 0.61× |
| South Carolina | 6,257 | 0.5× |
| Iowa | 6,222 | 0.9× |
| Alabama | 5,967 | 0.51× |
| New Mexico | 5,516 | 1.31× |
| Louisiana | 5,260 | 0.49× |
| Kansas | 5,234 | 0.79× |
| Washington, District of Columbia | 4,942 | 1.96× |
| Idaho | 4,739 | 1.13× |
| Montana | 4,313 | 1.86× |
| Rhode Island | 4,291 | 1.61× |
| New Hampshire | 4,219 | 1.28× |
| Nevada | 4,176 | 0.52× |
| Oklahoma | 4,054 | 0.44× |
| Vermont | 4,016 | 2.73× |
| Arkansas | 3,530 | 0.51× |
| Hawaii | 3,508 | 0.97× |
| Alaska | 3,013 | 1.68× |
| Nebraska | 2,857 | 0.68× |
| West Virginia | 1,951 | 0.5× |
| Mississippi | 1,912 | 0.28× |
| South Dakota | 1,184 | 0.61× |
| Delaware | 1,151 | 0.5× |
| Wyoming | 1,025 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 2.1× | Cars & Mobility |
| Necktie | 4.71× | Fashion & Accessoires |
| Janitor | 5.65× | Home & Garden |
| Solo climbing | 5.66× | Sports |
| Nebraska | 2.08× | Travel & Leisure |
| Home staging | 3.86× | Home & Garden |
| Corona (band) | 3.39× | Music & Radio |
| Steampunk | 2.86× | Fashion & Accessoires |
| Business English | 3.18× | Business & Career |
| Gemma Ward | 9.03× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 1.87× | Sports |
| Mariel Hemingway | 5.2× | Fashion & Accessoires |
| Sailor | 2.49× | Travel & Leisure |
| Nipsey Hussle | 2.94× | Music & Radio |
| Jesse Plemons | 1.71× | Movies & TV |
| Mothercare | 1.59× | Kids & Family |
| IS (Infinite Stratos) | 1.85× | Literature |
| WESH 2 News | 2.41× | Movies & TV |
| Urban horticulture | 1.63× | Home & Garden |
| Iron Man (film) | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.45 |
| Design Affinity | PREMIUM | 2.25 |
| Early Adopter Mentality | POWER | 1.79 |
| Community Orientation | OPEN | 1.73 |
| Risk Appetite | THRILL | 1.57 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.3% |
| Japan | 6.2% |
| China | 5.7% |
See This American Life audiences in other countries
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Frequently asked questions
How many fans does This American Life have in United States?
This American Life has an estimated audience of 837,354 people in United States, concentrated in California and New York.
What is the gender split and age of This American Life fans?
61.3% of This American Life fans are female, 38.7% are male, with an average age of 43.4 years.
Which brands do This American Life fans like most?
This American Life fans show strongest brand affinity for Natural rubber (2.1×), Necktie (4.71×), and Janitor (5.65×) over the country average.
Where do This American Life fans live in United States?
This American Life fans in United States are most concentrated in California (reach 102,253), New York (reach 51,356), and Texas (reach 34,886). These three regions account for the largest share of the active audience.
What other brands do This American Life fans also like?
Beyond This American Life itself, the audience over-indexes on Necktie (4.71×), Janitor (5.65×), Solo climbing (5.66×), and Nebraska (2.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for This American Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.