This American Life Audience in United States

This American Life logo

This American Life has an estimated audience of 837,354 people in United States. 61.3% are female, 38.7% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Dakota Fanning, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average This American Life fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Dakota Fanning, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the This American Life audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Movie / TV Show / Series

Demographics of This American Life fans

Demographic split for This American Life audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.4
Estimated audience size837,354

Audience persona

The typical This American Life fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for This American Life in United States
RegionReachAffinity
California102,2531.11×
New York51,3561.1×
Texas34,8860.48×
Washington29,3541.75×
Massachusetts27,7441.68×
Illinois27,7410.99×
Pennsylvania25,0340.89×
Florida22,8400.4×
North Carolina22,4190.89×
Michigan21,5920.99×
Ohio20,0950.78×
Minnesota20,0361.67×
Oregon19,1391.99×
Virginia17,1570.84×
Wisconsin17,0551.35×
Colorado16,5851.26×
Maryland16,4921.15×
Georgia13,9780.54×
New Jersey12,8730.6×
Tennessee11,3940.68×
Missouri11,3410.84×
Arizona9,8960.58×
Indiana9,6560.63×
Connecticut8,1290.97×
Utah7,5421.01×
Maine6,4922.16×
Kentucky6,3710.61×
South Carolina6,2570.5×
Iowa6,2220.9×
Alabama5,9670.51×
New Mexico5,5161.31×
Louisiana5,2600.49×
Kansas5,2340.79×
Washington, District of Columbia4,9421.96×
Idaho4,7391.13×
Montana4,3131.86×
Rhode Island4,2911.61×
New Hampshire4,2191.28×
Nevada4,1760.52×
Oklahoma4,0540.44×
Vermont4,0162.73×
Arkansas3,5300.51×
Hawaii3,5080.97×
Alaska3,0131.68×
Nebraska2,8570.68×
West Virginia1,9510.5×
Mississippi1,9120.28×
South Dakota1,1840.61×
Delaware1,1510.5×
Wyoming1,0250.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This American Life audience
BrandAffinityCategory
Autism Awareness19.03×Health
Dakota Fanning21.4×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PBS7.81×Movies & TV
Income tax13.19×Business & Career
True Detective6.08×Movies & TV
Sean Payton18.89×Sports
Charles, Prince of Wales18.87×Politics & Society
David Sedaris26.27×Movies & TV
NPR4.92×Music & Radio
Burning Man8.02×Music & Radio
Podcast2.09×Music & Radio
The Washington Post3.91×News
Film festival4.94×Movies & TV
Non-fiction books4.05×Literature
Roland Garros11.41×Sports
IKEA2.22×Home & Garden
Juliette Lewis9.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This American Life audience
TraitClusterScore
SustainabilityBALANCE2.45
Design AffinityPREMIUM2.25
Early Adopter MentalityPOWER1.79
Community OrientationOPEN1.73
Risk AppetiteTHRILL1.57
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for This American Life
CountryShare
United States66.3%
Japan6.2%
China5.7%

See This American Life audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does This American Life have in United States?

This American Life has an estimated audience of 837,354 people in United States, concentrated in California and New York.

What is the gender split and age of This American Life fans?

61.3% of This American Life fans are female, 38.7% are male, with an average age of 43.4 years.

Which brands do This American Life fans like most?

This American Life fans show strongest brand affinity for Autism Awareness (19.03×), Dakota Fanning (21.4×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do This American Life fans live in United States?

This American Life fans in United States are most concentrated in California (reach 102,253), New York (reach 51,356), and Texas (reach 34,886). These three regions account for the largest share of the active audience.

What other brands do This American Life fans also like?

Beyond This American Life itself, the audience over-indexes on Dakota Fanning (21.4×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This American Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.