Rascasse Audience Intelligence

This American Life Audience in United States

A data profile of the people who buy, follow and care about This American Life in United States — modelled from more than twelve digital signal sources. This American Life has an estimated audience of 820,165 people in United States.

#2231among Movie / TV Show / Series in United States#3601in Music & Radio

The average This American Life fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dakota Fanning, Trader Joe's, Sean Payton, with strongest over-indexing on Dakota Fanning (16.21× the country average).

Demographically, the This American Life audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical This American Life fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Dakota Fanning.

Category: Music & Radio · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This American Life profile in United States.

Audience size
820K
in United States
Gender
61.3%♀
38.7% male
Age
43.4
average years
Country rank
#27029
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This American Life viewers

61.3% are female, 38.7% are male, average age 43.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for This American Life audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.4
Estimated audience size820,165
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the This American Life audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3921%
40-4922%
50+30%
Fig. 04

Worldwide distribution

66.0%

of the worldwide This American Life audience comes from United States.

Worldwide audience distribution share by country for This American Life
CountryShare
United States66.0%
Japan6.4%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This American Life audience in United States is strongest.

Fig. 05

Top regions by affinity

This American Life fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K2.59×
02Maine~6K2.07×
03Oregon~20K1.96×
04Washington, District of Columbia~5K1.82×
05Montana~4K1.77×
06Washington~30K1.70×
07Massachusetts~30K1.61×
08Minnesota~20K1.58×
09Rhode Island~4K1.57×
10Alaska~3K1.56×
11New Mexico~6K1.32×
12Wisconsin~20K1.30×
13Colorado~20K1.27×
14Idaho~5K1.23×
15New Hampshire~4K1.21×
16Maryland~20K1.09×
17California~100K1.06×
18New York~50K1.04×
19Connecticut~9K1.02×
20Utah~7K0.99×
21Iowa~7K0.99×
22Illinois~30K0.96×
23Hawaii~3K0.94×
24Michigan~20K0.93×
25Pennsylvania~20K0.87×
26Missouri~10K0.87×
27North Carolina~20K0.86×
28Nebraska~4K0.85×
29Virginia~20K0.82×
30Kansas~5K0.79×
31Ohio~20K0.78×
32South Dakota~1K0.74×
33North Dakota~1K0.71×
34Tennessee~10K0.70×
35Indiana~10K0.68×
36Kentucky~7K0.67×
37West Virginia~3K0.67×
38Delaware~2K0.67×
39Arkansas~4K0.61×
40Arizona~10K0.60×
41New Jersey~10K0.59×
42Nevada~5K0.58×
43Alabama~7K0.57×
44Louisiana~6K0.56×
45Georgia~10K0.55×
46South Carolina~7K0.55×
47Oklahoma~5K0.54×
48Mississippi~4K0.51×
49Texas~30K0.46×
50Florida~20K0.41×
Fig. 06

Affinity by region

Affinity by region — This American Life, United States
0.41×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This American Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This American Life audience
#·InterestCategoryAffinity×
01Sean PaytonSports24.10×
02Human Rights WatchPolitics & Society18.00×
03David SedarisMovies & TV17.84×
04Dakota FanningMovies & TV16.21×
05Roland GarrosSports14.72×
06Dennis RodmanSports11.01×
07True DetectiveMovies & TV7.34×
08Late-night talk showMovies & TV6.31×
09PBSMovies & TV6.19×
10The Washington PostNews4.80×
11Trader Joe'sShopping4.19×
12Emmy AwardMovies & TV4.17×
13NPRMusic & Radio3.87×
14Diane KeatonMovies & TV3.07×
15IKEAHome & Garden2.96×
16RadioTechnology & Electronics2.78×
17PodcastMusic & Radio2.75×
18MuseumArts & Culture2.46×
19Nonprofit organizationPolitics & Society2.06×
20AirbnbTravel & Leisure1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This American Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This American Life audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.46×
Early Adopter MentalityPOWER2.07×
Community OrientationOPEN2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This American Life audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Pet OwnershipJOY0.86×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This American Life have in United States?

This American Life has an estimated audience of 820,165 people in United States, concentrated in California and New York.

02

What is the gender split and age of This American Life viewers?

61.3% of This American Life fans are female, 38.7% are male, with an average age of 43.4 years.

03

Which brands do This American Life fans like most?

This American Life fans show strongest brand affinity for Dakota Fanning (16.21×), Trader Joe's (4.19×), and Sean Payton (24.1×) over the country average.

04

Where do This American Life fans live in United States?

This American Life fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do This American Life fans also like?

Beyond This American Life itself, the audience over-indexes on Trader Joe's (4.19×), Sean Payton (24.1×), True Detective (7.34×), and PBS (6.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for This American Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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