A data profile of the people who buy, follow and care about Throat in United States — modelled from more than twelve digital signal sources. Throat has an estimated audience of 5,363,305 people in United States.
The average Throat fan in United States is 38.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Otorhinolaryngology, Real property, Internet celebrity, with strongest over-indexing on Otorhinolaryngology (18.61× the country average).
Demographically, the Throat audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Throat fan in United States is balanced, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Otorhinolaryngology.
The key figures that characterise the Throat profile in United States.
50.8% are female, 49.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 38.9 |
| Estimated audience size | 5,363,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Throat audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.1% |
| Philippines | 4.4% |
| Mexico | 3.6% |
Where the Throat audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~60K | 1.26× | |
| 02 | Louisiana | ~90K | 1.25× | |
| 03 | Texas | ~600K | 1.23× | |
| 04 | Alabama | ~90K | 1.21× | |
| 05 | Georgia | ~200K | 1.19× | |
| 06 | Arkansas | ~50K | 1.16× | |
| 07 | Kentucky | ~80K | 1.14× | |
| 08 | New Mexico | ~30K | 1.14× | |
| 09 | Oklahoma | ~70K | 1.13× | |
| 10 | California | ~700K | 1.12× | |
| 11 | South Carolina | ~90K | 1.10× | |
| 12 | North Carolina | ~200K | 1.07× | |
| 13 | Maryland | ~100K | 1.05× | |
| 14 | Hawaii | ~20K | 1.05× | |
| 15 | Florida | ~400K | 1.04× | |
| 16 | Alaska | ~10K | 1.04× | |
| 17 | Kansas | ~40K | 1.03× | |
| 18 | Michigan | ~100K | 1.02× | |
| 19 | Arizona | ~100K | 1.02× | |
| 20 | Tennessee | ~100K | 1.02× | |
| 21 | Nevada | ~50K | 1.02× | |
| 22 | New York | ~300K | 1.00× | |
| 23 | Missouri | ~90K | 1.00× | |
| 24 | Pennsylvania | ~200K | 0.99× | |
| 25 | Illinois | ~200K | 0.99× | |
| 26 | Ohio | ~200K | 0.99× | |
| 27 | Virginia | ~100K | 0.99× | |
| 28 | Indiana | ~100K | 0.99× | |
| 29 | Oregon | ~60K | 0.99× | |
| 30 | Iowa | ~40K | 0.99× | |
| 31 | Delaware | ~10K | 0.98× | |
| 32 | South Dakota | ~10K | 0.97× | |
| 33 | Nebraska | ~30K | 0.96× | |
| 34 | West Virginia | ~20K | 0.96× | |
| 35 | Wisconsin | ~80K | 0.95× | |
| 36 | Idaho | ~30K | 0.95× | |
| 37 | New Jersey | ~100K | 0.94× | |
| 38 | Washington | ~100K | 0.94× | |
| 39 | Utah | ~50K | 0.94× | |
| 40 | Connecticut | ~50K | 0.92× | |
| 41 | North Dakota | ~10K | 0.92× | |
| 42 | Maine | ~20K | 0.91× | |
| 43 | Minnesota | ~70K | 0.90× | |
| 44 | Montana | ~10K | 0.90× | |
| 45 | Rhode Island | ~20K | 0.88× | |
| 46 | Vermont | ~8K | 0.88× | |
| 47 | Colorado | ~70K | 0.87× | |
| 48 | New Hampshire | ~20K | 0.84× | |
| 49 | Washington, District of Columbia | ~10K | 0.82× | |
| 50 | Massachusetts | ~90K | 0.81× |
The strongest cross-interests of the Throat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otorhinolaryngology | Health | 18.61× | ||
| 02 | Real property | Home & Garden | 2.92× | ||
| 03 | Teyana Taylor | Movies & TV | 2.88× | ||
| 04 | Internet celebrity | Internet & Social Media | 2.76× | ||
| 05 | Drudge Report | Sports | 2.18× | ||
| 06 | Diane Keaton | Movies & TV | 2.14× | ||
| 07 | Allergy | Health | 2.09× | ||
| 08 | Gangsta rap | Music & Radio | 2.02× | ||
| 09 | Ace Hardware | Home & Garden | 1.89× | ||
| 10 | TMZ | Internet & Social Media | 1.82× | ||
| 11 | Genetics | Kids & Family | 1.70× | ||
| 12 | Nostalgia | Home & Garden | 1.65× | ||
| 13 | Pizza Hut | Food & Beverages | 1.63× | ||
| 14 | Credit (finance) | Business & Career | 1.63× | ||
| 15 | Publix | Shopping | 1.55× | ||
| 16 | Menards | Home & Garden | 1.53× | ||
| 17 | Walgreens | Shopping | 1.52× | ||
| 18 | Thanksgiving | Kids & Family | 1.52× | ||
| 19 | Dollar General | Shopping | 1.51× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.58× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.60× | |
| Design Affinity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.64× |
Throat has an estimated audience of 5,363,305 people in United States, concentrated in California and Texas.
50.8% of Throat fans are female, 49.2% are male, with an average age of 38.9 years.
Throat fans show strongest brand affinity for Otorhinolaryngology (18.61×), Real property (2.92×), and Internet celebrity (2.76×) over the country average.
Throat fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Throat itself, the audience over-indexes on Real property (2.92×), Internet celebrity (2.76×), TMZ (1.82×), and Pizza Hut (1.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Throat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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