TodayTix Audience in United States
TodayTix has an estimated audience of 406,093 people in United States. 67.8% are female, 32.2% are male, average age 39.4. Top regions: New York, New Jersey, California. Top brand affinities: Google Analytics, Natural rubber, Mothercare, Sub Zero (Official), Necktie.
The average TodayTix fan in United States is 39.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Google Analytics, Natural rubber, Mothercare, with strongest over-indexing on Google Analytics (5.24× the country average). Demographically, the TodayTix audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of TodayTix fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 39.4 |
| Estimated audience size | 406,093 |
Audience persona
The typical TodayTix fan in United States is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google Analytics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 304,570 | 13.69× |
| New Jersey | 63,766 | 6.17× |
| California | 53,119 | 1.19× |
| Connecticut | 16,346 | 4.01× |
| Pennsylvania | 16,092 | 1.18× |
| Florida | 13,879 | 0.5× |
| Virginia | 11,744 | 1.19× |
| Massachusetts | 10,901 | 1.36× |
| Illinois | 10,821 | 0.8× |
| Texas | 10,599 | 0.3× |
| Maryland | 10,380 | 1.49× |
| Washington, District of Columbia | 6,102 | 5× |
| Georgia | 5,975 | 0.48× |
| North Carolina | 5,281 | 0.43× |
| Ohio | 4,181 | 0.33× |
| Washington | 3,881 | 0.48× |
| Michigan | 3,456 | 0.33× |
| Tennessee | 3,314 | 0.41× |
| Colorado | 2,574 | 0.4× |
| Indiana | 2,296 | 0.31× |
| Arizona | 2,175 | 0.26× |
| South Carolina | 2,174 | 0.36× |
| Minnesota | 2,027 | 0.35× |
| Missouri | 1,708 | 0.26× |
| Oregon | 1,697 | 0.36× |
| Utah | 1,650 | 0.45× |
| Wisconsin | 1,648 | 0.27× |
| Kentucky | 1,567 | 0.31× |
| Louisiana | 1,409 | 0.27× |
| Nevada | 1,383 | 0.35× |
| Rhode Island | 1,290 | 1× |
| Alabama | 1,288 | 0.23× |
| Delaware | 1,121 | 1× |
| Maine | 993 | 0.68× |
| New Hampshire | 950 | 0.59× |
| Oklahoma | 884 | 0.2× |
| Kansas | 821 | 0.26× |
| Arkansas | 749 | 0.22× |
| Iowa | 716 | 0.21× |
| Vermont | 676 | 0.95× |
| West Virginia | 600 | 0.32× |
| Hawaii | 582 | 0.33× |
| Mississippi | 524 | 0.16× |
| Idaho | 399 | 0.2× |
| Nebraska | 378 | 0.19× |
| New Mexico | 357 | 0.18× |
| Montana | 251 | 0.22× |
| Alaska | 196 | 0.23× |
| South Dakota | 165 | 0.18× |
| North Dakota | 141 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 5.24× | Internet & Social Media |
| Natural rubber | 2.15× | Cars & Mobility |
| Mothercare | 3.17× | Kids & Family |
| Sub Zero (Official) | 6.05× | Literature |
| Necktie | 2.6× | Fashion & Accessoires |
| Sears | 2.13× | Shopping |
| Highland games | 3.6× | Sports |
| Cachorro | 2.15× | Pets & Animals |
| Food quality | 4.92× | Food & Beverages |
| Business English | 1.99× | Business & Career |
| WESH 2 News | 1.63× | Movies & TV |
| WFTS-TV | 1.85× | Movies & TV |
| CAC 40 | 1.61× | Business & Career |
| Colorado River | 1.92× | Travel & Leisure |
| New York Harbor | 3.86× | Travel & Leisure |
| Tierra caliente | 1.73× | Travel & Leisure |
| Temple Grandin | 1.6× | Literature |
| Box lacrosse | 1.8× | Sports |
| Ellen Burstyn | 1.86× | Movies & TV |
| Grand Prairie, Texas | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.34 |
| Design Affinity | PREMIUM | 2.19 |
| Luxury Orientation | PREMIUM | 2 |
| Travelling | THRILL | 1.99 |
| Sustainability | BALANCE | 1.64 |
| Mindfulness | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.3% |
| United States | 36.2% |
| China | 4.7% |
See TodayTix audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does TodayTix have in United States?
TodayTix has an estimated audience of 406,093 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of TodayTix fans?
67.8% of TodayTix fans are female, 32.2% are male, with an average age of 39.4 years.
Which brands do TodayTix fans like most?
TodayTix fans show strongest brand affinity for Google Analytics (5.24×), Natural rubber (2.15×), and Mothercare (3.17×) over the country average.
Where do TodayTix fans live in United States?
TodayTix fans in United States are most concentrated in New York (reach 304,570), New Jersey (reach 63,766), and California (reach 53,119). These three regions account for the largest share of the active audience.
What other brands do TodayTix fans also like?
Beyond TodayTix itself, the audience over-indexes on Natural rubber (2.15×), Mothercare (3.17×), Sub Zero (Official) (6.05×), and Necktie (2.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TodayTix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.