Tom Collins Audience in United States

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Tom Collins has an estimated audience of 827,994 people in United States. 46.5% are female, 53.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Governor of Michigan, Goop, Regional styles of Mexican music, Grinch.

The average Tom Collins fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Governor of Michigan, Goop, with strongest over-indexing on Lulu 黃路梓茵 (5.13× the country average). Demographically, the Tom Collins audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Tom Collins fans

Demographic split for Tom Collins audience in United States
MetricValue
Female46.5%
Male53.5%
Average age37.7
Estimated audience size827,994

Audience persona

The typical Tom Collins fan in United States is balanced, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Tom Collins in United States
RegionReachAffinity
California79,0580.87×
Texas59,6560.84×
Florida56,7611.01×
New York52,9311.14×
Illinois28,9861.05×
Pennsylvania28,5051.02×
North Carolina24,8481×
Michigan24,7841.14×
Ohio23,7810.93×
Georgia23,3140.91×
Washington18,7391.13×
New Jersey18,1570.86×
Virginia18,0900.9×
Massachusetts17,8301.09×
Tennessee16,6741×
Wisconsin16,4101.32×
Colorado15,5191.19×
Missouri15,2331.14×
Arizona15,0240.89×
Minnesota14,0041.18×
Indiana13,2410.88×
Louisiana12,0681.13×
South Carolina11,5310.93×
Maryland11,3920.8×
Oregon11,2511.19×
Alabama9,7700.84×
Kentucky8,9780.86×
Connecticut8,5511.03×
Nevada8,5471.07×
Oklahoma8,0990.88×
Iowa6,5200.96×
Mississippi5,9340.87×
Kansas5,7600.88×
Arkansas5,2440.77×
Utah5,1830.7×
Nebraska4,2331.02×
Idaho4,0430.97×
Washington, District of Columbia3,9811.6×
Maine3,8611.3×
New Hampshire3,7071.14×
New Mexico3,4090.82×
Hawaii3,0880.87×
West Virginia2,9010.75×
Rhode Island2,7781.05×
Montana2,6371.15×
Alaska1,9851.12×
Delaware1,8940.83×
South Dakota1,8270.95×
Vermont1,8011.24×
North Dakota1,4740.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Collins audience
BrandAffinityCategory
Lulu 黃路梓茵5.13×Movies & TV
Governor of Michigan9.42×Politics & Society
Goop5.33×Internet & Social Media
Regional styles of Mexican music2.59×Music & Radio
Grinch3.54×Movies & TV
Historic site3.7×Arts & Culture
Vocal harmony3.93×Music & Radio
Elsword13.46×Games
Wok5.29×Food & Beverages
Progressive rock1.69×Music & Radio
Hipster7.22×Politics & Society
Kendra Scott2.16×Fashion & Accessoires
Hibachi5.76×Food & Beverages
Google Home4.69×Technology & Electronics
Fairy godmother5.39×Literature
Nationality1.51×Politics & Society
Mothercare2.28×Kids & Family
Hocus Pocus3.23×Movies & TV
Cherish (group)7.06×Music & Radio
Bank account1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Collins audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
IndulgenceJOY1.97
Design AffinityPREMIUM1.36
Quality AwarenessPREMIUM1.31
TravellingTHRILL1.29
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Tom Collins
CountryShare
United States49.9%
Sweden9.9%
Mexico6.9%

See Tom Collins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Tom Collins have in United States?

Tom Collins has an estimated audience of 827,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Collins fans?

46.5% of Tom Collins fans are female, 53.5% are male, with an average age of 37.7 years.

Which brands do Tom Collins fans like most?

Tom Collins fans show strongest brand affinity for Lulu 黃路梓茵 (5.13×), Governor of Michigan (9.42×), and Goop (5.33×) over the country average.

Where do Tom Collins fans live in United States?

Tom Collins fans in United States are most concentrated in California (reach 79,058), Texas (reach 59,656), and Florida (reach 56,761). These three regions account for the largest share of the active audience.

What other brands do Tom Collins fans also like?

Beyond Tom Collins itself, the audience over-indexes on Governor of Michigan (9.42×), Goop (5.33×), Regional styles of Mexican music (2.59×), and Grinch (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Collins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.