Tom Collins Audience in United States

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Tom Collins has an estimated audience of 827,994 people in United States. 46.5% are female, 53.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Circle K.

The average Tom Collins fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.28× the country average). Demographically, the Tom Collins audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Tom Collins fans

Demographic split for Tom Collins audience in United States
MetricValue
Female46.5%
Male53.5%
Average age37.7
Estimated audience size827,994

Audience persona

The typical Tom Collins fan in United States is balanced, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Tom Collins in United States
RegionReachAffinity
California79,0580.87×
Texas59,6560.84×
Florida56,7611.01×
New York52,9311.14×
Illinois28,9861.05×
Pennsylvania28,5051.02×
North Carolina24,8481×
Michigan24,7841.14×
Ohio23,7810.93×
Georgia23,3140.91×
Washington18,7391.13×
New Jersey18,1570.86×
Virginia18,0900.9×
Massachusetts17,8301.09×
Tennessee16,6741×
Wisconsin16,4101.32×
Colorado15,5191.19×
Missouri15,2331.14×
Arizona15,0240.89×
Minnesota14,0041.18×
Indiana13,2410.88×
Louisiana12,0681.13×
South Carolina11,5310.93×
Maryland11,3920.8×
Oregon11,2511.19×
Alabama9,7700.84×
Kentucky8,9780.86×
Connecticut8,5511.03×
Nevada8,5471.07×
Oklahoma8,0990.88×
Iowa6,5200.96×
Mississippi5,9340.87×
Kansas5,7600.88×
Arkansas5,2440.77×
Utah5,1830.7×
Nebraska4,2331.02×
Idaho4,0430.97×
Washington, District of Columbia3,9811.6×
Maine3,8611.3×
New Hampshire3,7071.14×
New Mexico3,4090.82×
Hawaii3,0880.87×
West Virginia2,9010.75×
Rhode Island2,7781.05×
Montana2,6371.15×
Alaska1,9851.12×
Delaware1,8940.83×
South Dakota1,8270.95×
Vermont1,8011.24×
North Dakota1,4740.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Collins audience
BrandAffinityCategory
Google Maps8.28×Internet & Social Media
Capital One7.73×Business & Career
Indeed.com7.27×Business & Career
CarGurus8.01×Cars & Mobility
Circle K8.93×Shopping
Enterprise Rent-A-Car7.56×Cars & Mobility
DeviantArt6.86×Internet & Social Media
Google News5.66×News
Diane Keaton5.68×Movies & TV
AccuWeather5.77×Home & Garden
Autism Awareness8.26×Health
Beetlejuice4.2×Movies & TV
Diabetes mellitus awareness5.77×Health
ICloud7.88×Technology & Electronics
Aaron Rodgers5.41×Sports
Khan Academy6.79×Business & Career
Uric acid28.09×Health
Bruce Willis5.77×Movies & TV
Dakota Johnson7.32×Movies & TV
Apple Store5.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Collins audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
IndulgenceJOY1.97
Design AffinityPREMIUM1.36
Quality AwarenessPREMIUM1.31
TravellingTHRILL1.29
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Tom Collins
CountryShare
United States49.9%
Sweden9.9%
Mexico6.9%

See Tom Collins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Tom Collins have in United States?

Tom Collins has an estimated audience of 827,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Collins fans?

46.5% of Tom Collins fans are female, 53.5% are male, with an average age of 37.7 years.

Which brands do Tom Collins fans like most?

Tom Collins fans show strongest brand affinity for Google Maps (8.28×), Capital One (7.73×), and Indeed.com (7.27×) over the country average.

Where do Tom Collins fans live in United States?

Tom Collins fans in United States are most concentrated in California (reach 79,058), Texas (reach 59,656), and Florida (reach 56,761). These three regions account for the largest share of the active audience.

What other brands do Tom Collins fans also like?

Beyond Tom Collins itself, the audience over-indexes on Capital One (7.73×), Indeed.com (7.27×), CarGurus (8.01×), and Circle K (8.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Collins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.