Rascasse Audience Intelligence

Tom Collins Audience in United States

A data profile of the people who buy, follow and care about Tom Collins in United States — modelled from more than twelve digital signal sources. Tom Collins has an estimated audience of 896,569 people in United States.

#315among Basketball in United States#5770among Person in United States#2361in Sports

The average Tom Collins fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Uric acid, United States Postal Service, with strongest over-indexing on Kelly Osbourne (8.67× the country average).

Demographically, the Tom Collins audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Collins fan in United States is balanced, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Collins profile in United States.

Audience size
897K
in United States
Gender
46.5%♀
53.5% male
Age
37.7
average years
Country rank
#25470
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Collins fans

46.5% are female, 53.5% are male, average age 37.7.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Tom Collins audience in United States
MetricValue
Female46.5%
Male53.5%
Average age37.7
Estimated audience size896,569
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Tom Collins audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4926%
50+14%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Tom Collins audience comes from United States.

Worldwide audience distribution share by country for Tom Collins
CountryShare
United States49.0%
Sweden9.3%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Collins audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Collins fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.51×
02Maine~4K1.33×
03Wisconsin~20K1.30×
04Vermont~2K1.27×
05Alaska~2K1.22×
06Montana~3K1.19×
07Minnesota~10K1.17×
08New Hampshire~4K1.17×
09Colorado~20K1.15×
10Oregon~10K1.15×
11Missouri~10K1.12×
12Michigan~20K1.11×
13Louisiana~10K1.10×
14Washington~20K1.09×
15New York~50K1.07×
16Massachusetts~20K1.07×
17Rhode Island~3K1.07×
18Nevada~8K1.06×
19Nebraska~4K1.04×
20Connecticut~9K1.02×
21South Dakota~2K1.02×
22Pennsylvania~30K1.00×
23Illinois~30K1.00×
24Tennessee~20K0.98×
25Iowa~7K0.98×
26Florida~50K0.97×
27Idaho~4K0.97×
28North Carolina~20K0.95×
29North Dakota~2K0.94×
30South Carolina~10K0.93×
31Ohio~20K0.92×
32Virginia~20K0.90×
33Mississippi~6K0.90×
34Kansas~6K0.90×
35Arizona~20K0.89×
36Hawaii~3K0.89×
37Delaware~2K0.89×
38Kentucky~9K0.87×
39Indiana~10K0.86×
40Oklahoma~8K0.86×
41New Mexico~4K0.85×
42California~80K0.84×
43Georgia~20K0.84×
44Alabama~10K0.84×
45New Jersey~20K0.83×
46Arkansas~6K0.83×
47West Virginia~3K0.81×
48Maryland~10K0.79×
49Texas~50K0.77×
50Utah~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Tom Collins, United States
0.74×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Collins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Collins audience
#·InterestCategoryAffinity×
01Uric acidHealth24.78×
02Gin and tonicFood & Beverages10.70×
03Chrono24Shopping9.44×
04PancreasHealth8.83×
05Kelly OsbourneMusic & Radio8.67×
06Michael RookerMovies & TV8.00×
07Milla JovovichMovies & TV5.35×
08Anna FarisMovies & TV4.36×
09Total Wine & MoreFood & Beverages3.06×
10Wine tastingFood & Beverages2.96×
11ChampagneFood & Beverages2.87×
12Sparkling wineFood & Beverages2.74×
13The UPS StoreShopping2.15×
14Discount storesShopping2.12×
15United States Postal ServiceBusiness & Career2.05×
16United Parcel ServiceBusiness & Career2.02×
17Diane KeatonMovies & TV1.87×
18Panda ExpressFood & Beverages1.65×
19Italian cuisineFood & Beverages1.59×
20Trader Joe'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Collins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Collins audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.06×
IndulgenceJOY2.03×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Collins audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.94×
MindfulnessBALANCE0.97×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Collins have in United States?

Tom Collins has an estimated audience of 896,569 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tom Collins fans?

46.5% of Tom Collins fans are female, 53.5% are male, with an average age of 37.7 years.

03

Which brands do Tom Collins fans like most?

Tom Collins fans show strongest brand affinity for Kelly Osbourne (8.67×), Uric acid (24.78×), and United States Postal Service (2.05×) over the country average.

04

Where do Tom Collins fans live in United States?

Tom Collins fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Collins fans also like?

Beyond Tom Collins itself, the audience over-indexes on Uric acid (24.78×), United States Postal Service (2.05×), The UPS Store (2.15×), and Gin and tonic (10.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Collins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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