Trade winds Audience in United States

Trade winds logo

Trade winds has an estimated audience of 340,526 people in United States. 64.5% are female, 35.5% are male, average age 46.1. Top regions: Florida, California, Texas. Top brand affinities: Stamp collecting, Pro-Ject, Alaska, Liberace, Product design.

The average Trade winds fan in United States is 46.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Stamp collecting, Pro-Ject, Alaska, with strongest over-indexing on Stamp collecting (6.54× the country average). Demographically, the Trade winds audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Trade winds fans

Demographic split for Trade winds audience in United States
MetricValue
Female64.5%
Male35.5%
Average age46.1
Estimated audience size340,526

Audience persona

The typical Trade winds fan in United States is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Trade winds in United States
RegionReachAffinity
Florida41,1541.79×
California35,4490.95×
Texas23,2000.79×
New York16,8730.89×
North Carolina11,9461.17×
Georgia9,2220.88×
Illinois9,1890.81×
Hawaii9,0916.21×
Virginia8,4241.02×
Pennsylvania8,0420.7×
Ohio7,8540.75×
Indiana7,6081.22×
Michigan6,9180.78×
New Jersey6,8810.79×
Massachusetts6,8611.02×
Washington6,4010.94×
Minnesota5,2971.09×
Arizona5,1580.74×
South Carolina4,6510.91×
Maryland4,6450.79×
Oregon4,6381.19×
Tennessee4,5130.66×
Oklahoma4,4281.17×
Colorado4,2990.8×
Missouri4,0270.73×
Alabama3,8120.8×
Wisconsin3,5650.7×
Maine3,3632.76×
Connecticut3,1720.93×
Kentucky2,8660.67×
Louisiana2,7630.63×
Nebraska2,7411.61×
Utah2,4730.81×
Mississippi2,3980.85×
Kansas2,3070.86×
Nevada2,0160.61×
Idaho1,6410.96×
Iowa1,5390.55×
Arkansas1,3800.49×
New Hampshire1,0750.8×
New Mexico1,0470.61×
Washington, District of Columbia9030.88×
West Virginia8550.54×
Rhode Island8060.74×
Vermont7921.33×
Montana7050.75×
North Dakota5640.81×
Alaska5610.77×
South Dakota5600.71×
Delaware4810.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trade winds audience
BrandAffinityCategory
Stamp collecting6.54×Home & Garden
Pro-Ject4.52×Music & Radio
Alaska1.63×Travel & Leisure
Liberace6.69×Music & Radio
Product design1.53×Business & Career
Pillow1.68×Home & Garden
Fairy godmother5.22×Literature
Sinaloa2.56×Travel & Leisure
Public speaking2.65×Politics & Society
JDSU1.82×Business & Career
Elsword9.59×Games
Regional styles of Mexican music1.63×Music & Radio
Historic site2.29×Arts & Culture
Boracay4.84×Travel & Leisure
Governor of Michigan3.64×Politics & Society
Hipster4.41×Politics & Society
Urban horticulture1.54×Home & Garden
Hammock camping3.05×Travel & Leisure
Home staging2.11×Home & Garden
Voter registration1.86×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trade winds audience
TraitClusterScore
Quality AwarenessPREMIUM2.15
Design AffinityPREMIUM1.57
Family OrientationCONSERVATISM1.51
Convenience OrientationPREMIUM1.46
TravellingTHRILL1.43
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Trade winds
CountryShare
United States46.5%
France18.8%
Spain11.4%

See Trade winds audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Trade winds have in United States?

Trade winds has an estimated audience of 340,526 people in United States, concentrated in Florida and California.

What is the gender split and age of Trade winds fans?

64.5% of Trade winds fans are female, 35.5% are male, with an average age of 46.1 years.

Which brands do Trade winds fans like most?

Trade winds fans show strongest brand affinity for Stamp collecting (6.54×), Pro-Ject (4.52×), and Alaska (1.63×) over the country average.

Where do Trade winds fans live in United States?

Trade winds fans in United States are most concentrated in Florida (reach 41,154), California (reach 35,449), and Texas (reach 23,200). These three regions account for the largest share of the active audience.

What other brands do Trade winds fans also like?

Beyond Trade winds itself, the audience over-indexes on Pro-Ject (4.52×), Alaska (1.63×), Liberace (6.69×), and Product design (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trade winds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.