Tri-City Storm Audience in United States
Tri-City Storm has an estimated audience of 372,125 people in United States. 49.9% are female, 50.1% are male, average age 42.4. Top brand affinities: Minnesota, Israel, Governor of Michigan, Goop, Fairy godmother.
Top brand affinities include Minnesota, Israel, Governor of Michigan, with strongest over-indexing on Minnesota (1.64× the country average). Demographically, the Tri-City Storm audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Tri-City Storm fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 42.4 |
| Estimated audience size | 372,125 |
Audience persona
The typical Tri-City Storm fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.64× | Travel & Leisure |
| Israel | 1.64× | Travel & Leisure |
| Governor of Michigan | 5.33× | Politics & Society |
| Goop | 3.66× | Internet & Social Media |
| Fairy godmother | 4.34× | Literature |
| Wok | 3.63× | Food & Beverages |
| Hipster | 5.31× | Politics & Society |
| Hibachi | 3.99× | Food & Beverages |
| Google Home | 3.24× | Technology & Electronics |
| headspace | 4.5× | Health |
| JTV (Indonesia) | 2.55× | |
| Grinch | 1.92× | Movies & TV |
| Wikia | 1.62× | Internet & Social Media |
| Noodle (Gorillaz) | 1.7× | Music & Radio |
| Cherish (group) | 5.13× | Music & Radio |
| Sinaloa | 1.65× | Travel & Leisure |
| Urban horticulture | 1.55× | Home & Garden |
| Elsword | 6.84× | Games |
| Historic site | 1.77× | Arts & Culture |
| MK | 1.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.25 |
| Need for Security | CONSERVATISM | 1.24 |
| Career Orientation | POWER | 1.19 |
| Convenience Orientation | PREMIUM | 1.19 |
| Extroversion | THRILL | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.4% |
| Canada | 10.6% |
| Japan | 0.1% |
See Tri-City Storm audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tri-City Storm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.