TWS Audience in United States
TWS has an estimated audience of 401,614 people in United States. 41.4% are female, 58.6% are male, average age 41.4. Top brand affinities: Kona Grill, Israel, Urban Outfitters, Historic site, Goop.
Top brand affinities include Kona Grill, Israel, Urban Outfitters, with strongest over-indexing on Kona Grill (19.78× the country average). Demographically, the TWS audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of TWS fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.4 |
| Estimated audience size | 401,614 |
Audience persona
The typical TWS fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Kona Grill.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kona Grill | 19.78× | Food & Beverages |
| Israel | 2.78× | Travel & Leisure |
| Urban Outfitters | 2.31× | Shopping |
| Historic site | 4.78× | Arts & Culture |
| Goop | 4.79× | Internet & Social Media |
| Jingoism | 1.85× | Politics & Society |
| Vocal harmony | 3.78× | Music & Radio |
| Nebraska Cornhuskers football | 2.95× | Sports |
| Pillow | 1.76× | Home & Garden |
| Governor of Michigan | 5.85× | Politics & Society |
| Wok | 4.82× | Food & Beverages |
| Grinch | 2.89× | Movies & TV |
| Fairy godmother | 5.14× | Literature |
| Grace Slick | 5.99× | Music & Radio |
| Hipster | 6.57× | Politics & Society |
| Home staging | 3.52× | Home & Garden |
| 3D printing | 1.69× | Technology & Electronics |
| Throne of Glass | 4.69× | Literature |
| Hibachi | 5.01× | Food & Beverages |
| El Paso County, Colorado | 7.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.79 |
| Extroversion | THRILL | 1.25 |
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| Tradition | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 57.4% |
| Indonesia | 9.8% |
| India | 6.7% |
See TWS audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for TWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.