Ultra Audience in United States

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Ultra has an estimated audience of 2,521,465 people in United States. 51.0% are female, 49.0% are male, average age 39.7. Top regions: California, Florida, Texas. Top brand affinities: Israel, Historic site, Vocal harmony, Wikia, Grinch.

The average Ultra fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Historic site, Vocal harmony, with strongest over-indexing on Israel (2.15× the country average). Demographically, the Ultra audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Ultra fans

Demographic split for Ultra audience in United States
MetricValue
Female51.0%
Male49.0%
Average age39.7
Estimated audience size2,521,465

Audience persona

The typical Ultra fan in United States is balanced, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ultra in United States
RegionReachAffinity
California360,9351.3×
Florida320,6011.88×
Texas320,4701.48×
New York176,2991.25×
Illinois98,3101.17×
Georgia93,8261.21×
North Carolina90,5281.19×
Pennsylvania80,3580.95×
New Jersey78,0891.22×
Virginia69,7831.14×
Ohio61,2730.79×
Arizona60,8851.18×
Michigan59,5310.9×
Tennessee58,5381.16×
Massachusetts54,7791.1×
Maryland52,5751.21×
Louisiana49,3341.52×
Alabama48,7251.38×
South Carolina47,9221.26×
Washington43,7230.86×
Indiana42,1220.91×
Colorado34,5040.87×
Missouri34,0590.84×
Oklahoma30,6891.1×
Kentucky30,0690.95×
Wisconsin29,5160.78×
Mississippi28,7591.38×
Connecticut28,5861.13×
Minnesota27,8360.77×
Nevada26,8401.1×
Arkansas23,8371.15×
Oregon22,7260.79×
Utah19,8550.88×
Kansas19,3080.97×
Iowa17,2360.83×
New Mexico13,6191.08×
Nebraska10,7400.85×
West Virginia9,6340.82×
Idaho9,3140.74×
Rhode Island8,7601.09×
Hawaii8,1390.75×
Washington, District of Columbia6,8820.91×
New Hampshire6,8220.69×
Delaware6,3740.92×
Maine5,6770.63×
Montana4,4150.63×
North Dakota4,2250.82×
South Dakota4,0990.7×
Alaska3,9270.73×
Wyoming2,2620.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultra audience
BrandAffinityCategory
Israel2.15×Travel & Leisure
Historic site3.59×Arts & Culture
Vocal harmony3.59×Music & Radio
Wikia2.59×Internet & Social Media
Grinch2.5×Movies & TV
Jesse Plemons2.06×Movies & TV
Home staging3.01×Home & Garden
Goop3.06×Internet & Social Media
Nebraska Cornhuskers football2.02×Sports
JDSU1.67×Business & Career
Monogram1.96×Home & Garden
Queens College, City University of New York3.59×Business & Career
Governor of Michigan3.59×Politics & Society
Fairy godmother3.59×Literature
Wok3.01×Food & Beverages
Women's empowerment1.88×Politics & Society
Cam Ward1.63×Sports
Urban horticulture1.53×Home & Garden
Mathcore3.39×Music & Radio
Jaws2.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultra audience
TraitClusterScore
Luxury OrientationPREMIUM1.33
Design AffinityPREMIUM1.28
Early Adopter MentalityPOWER1.26
Price SensitivityPREMIUM1.21
SustainabilityBALANCE1.19
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Ultra
CountryShare
Italy26.5%
United States19.3%
Taiwan17.8%

See Ultra audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Ultra have in United States?

Ultra has an estimated audience of 2,521,465 people in United States, concentrated in California and Florida.

What is the gender split and age of Ultra fans?

51.0% of Ultra fans are female, 49.0% are male, with an average age of 39.7 years.

Which brands do Ultra fans like most?

Ultra fans show strongest brand affinity for Israel (2.15×), Historic site (3.59×), and Vocal harmony (3.59×) over the country average.

Where do Ultra fans live in United States?

Ultra fans in United States are most concentrated in California (reach 360,935), Florida (reach 320,601), and Texas (reach 320,470). These three regions account for the largest share of the active audience.

What other brands do Ultra fans also like?

Beyond Ultra itself, the audience over-indexes on Historic site (3.59×), Vocal harmony (3.59×), Wikia (2.59×), and Grinch (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.