Unicorn (Dungeons & Dragons) Audience in United States
Unicorn (Dungeons & Dragons) has an estimated audience of 374,862 people in United States. 44.8% are female, 55.2% are male, average age 34.6. Top brand affinities: Queens College, City University of New York, Urban Outfitters, Vocal harmony, Grinch, Combat sport.
Top brand affinities include Queens College, City University of New York, Urban Outfitters, Vocal harmony, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Unicorn (Dungeons & Dragons) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Games · Type: Video / Board Game
Demographics of Unicorn (Dungeons & Dragons) fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 34.6 |
| Estimated audience size | 374,862 |
Audience persona
The typical Unicorn (Dungeons & Dragons) fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Urban Outfitters | 2.81× | Shopping |
| Vocal harmony | 6.08× | Music & Radio |
| Grinch | 5.01× | Movies & TV |
| Combat sport | 1.93× | Sports |
| Nuts (film) | 6.62× | Movies & TV |
| Product design | 2.05× | Business & Career |
| Saving | 2.98× | Business & Career |
| Emilio Estefan | 14.08× | Music & Radio |
| Home staging | 4.71× | Home & Garden |
| Whataburger | 1.58× | Food & Beverages |
| Bank account | 2.14× | Business & Career |
| Monogram | 3.09× | Home & Garden |
| Goop | 3.82× | Internet & Social Media |
| JDSU | 1.95× | Business & Career |
| UK garage | 3.36× | Music & Radio |
| Tiffany Haddish | 3× | Movies & TV |
| Nebraska Cornhuskers football | 2.07× | Sports |
| Mortgage insurance | 2.58× | Business & Career |
| Wok | 3.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.21 |
| Early Adopter Mentality | POWER | 1.69 |
| Patriotism | CONSERVATISM | 1.56 |
| Extroversion | THRILL | 1.4 |
| Creativity | OPEN | 1.39 |
| Healthy Lifestyle | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 39.9% |
| Canada | 7.5% |
| Japan | 6.5% |
See Unicorn (Dungeons & Dragons) audiences in other countries
- Unicorn (Dungeons & Dragons) — Germany
- Unicorn (Dungeons & Dragons) — United Kingdom
- Unicorn (Dungeons & Dragons) — France
- Unicorn (Dungeons & Dragons) — Italy
- Unicorn (Dungeons & Dragons) — Spain
- Unicorn (Dungeons & Dragons) — Brazil
- Unicorn (Dungeons & Dragons) — Japan
- Unicorn (Dungeons & Dragons) — South Korea
- Unicorn (Dungeons & Dragons) — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for Unicorn (Dungeons & Dragons). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.