Rascasse Audience Intelligence

Unicorn (Dungeons & Dragons) Audience in United States

A data profile of the people who buy, follow and care about Unicorn (Dungeons & Dragons) in United States — modelled from more than twelve digital signal sources. Unicorn (Dungeons & Dragons) has an estimated audience of 394,315 people in United States.

#615among Video / Board Game in United States#957in Games

The average Unicorn (Dungeons & Dragons) fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Lord of the Rings, Patreon, Fantastic Beasts and Where to Find Them, with strongest over-indexing on The Lord of the Rings (63.74× the country average).

Demographically, the Unicorn (Dungeons & Dragons) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unicorn (Dungeons & Dragons) fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for The Lord of the Rings.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unicorn (Dungeons & Dragons) profile in United States.

Audience size
394K
in United States
Gender
44.8%♀
55.2% male
Age
34.6
average years
Country rank
#41932
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unicorn (Dungeons & Dragons) fans

44.8% are female, 55.2% are male, average age 34.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Unicorn (Dungeons & Dragons) audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.6
Estimated audience size394,315
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Unicorn (Dungeons & Dragons) audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3916%
40-4920%
50+11%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Unicorn (Dungeons & Dragons) audience comes from United States.

Worldwide audience distribution share by country for Unicorn (Dungeons & Dragons)
CountryShare
India39.9%
United States7.3%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unicorn (Dungeons & Dragons) audience in United States is strongest.

Fig. 05

Top regions by affinity

Unicorn (Dungeons & Dragons) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K2.41×
02Vermont<1K1.30×
03Hawaii~2K1.24×
04Utah~4K1.21×
05Texas~40K1.18×
06Kentucky~5K1.12×
07Oklahoma~5K1.09×
08California~40K1.08×
09Idaho~2K1.06×
10South Dakota<1K1.06×
11Alaska<1K1.06×
12Arizona~8K1.05×
13Indiana~7K1.05×
14Kansas~3K1.05×
15New Mexico~2K1.03×
16North Carolina~10K1.02×
17Arkansas~3K1.02×
18Virginia~9K1.00×
19Nebraska~2K1.00×
20North Dakota<1K1.00×
21Pennsylvania~10K0.99×
22Missouri~6K0.99×
23Oregon~4K0.98×
24Montana~1K0.98×
25Michigan~9K0.97×
26Illinois~10K0.96×
27Ohio~10K0.96×
28New Jersey~9K0.96×
29Wisconsin~5K0.96×
30Louisiana~5K0.96×
31Georgia~10K0.95×
32Colorado~6K0.95×
33South Carolina~5K0.95×
34Iowa~3K0.95×
35Minnesota~5K0.93×
36Massachusetts~7K0.91×
37Alabama~5K0.91×
38Connecticut~3K0.91×
39Mississippi~3K0.90×
40New Hampshire~1K0.89×
41West Virginia~2K0.88×
42New York~20K0.87×
43Tennessee~6K0.86×
44Nevada~3K0.86×
45Florida~20K0.82×
46Maine~1K0.82×
47Delaware<1K0.82×
48Maryland~5K0.81×
49Rhode Island<1K0.81×
50Washington, District of Columbia<1K0.58×
Fig. 06

Affinity by region

Affinity by region — Unicorn (Dungeons & Dragons), United States
0.58×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unicorn (Dungeons & Dragons) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unicorn (Dungeons & Dragons) audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals98.11×
02The Lord of the RingsMovies & TV63.74×
03Scale modelKids & Family42.37×
04PatreonInternet & Social Media38.63×
05Collectible card gameGames20.48×
06malwarebytesTechnology & Electronics20.00×
07The HobbitMovies & TV19.10×
08International educationBusiness & Career17.07×
09Winona RyderMovies & TV7.91×
10Massively multiplayer online gamesGames7.64×
11Goth subcultureFashion & Accessoires7.60×
12Action role-playing gameGames7.47×
13Micro CenterShopping7.31×
14Disneyland ParisTravel & Leisure7.28×
15Graphic novelLiterature7.01×
16PokémonGames6.53×
17Anime and manga fandomLiterature4.86×
18Digital artArts & Culture4.48×
19Britney SpearsMusic & Radio3.63×
20Video gamesGames2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unicorn (Dungeons & Dragons) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unicorn (Dungeons & Dragons) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
SpiritualityBALANCE2.07×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unicorn (Dungeons & Dragons) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
DIY MentalityTHRILL0.81×
TravellingTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unicorn (Dungeons & Dragons) have in United States?

Unicorn (Dungeons & Dragons) has an estimated audience of 394,315 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unicorn (Dungeons & Dragons) fans?

44.8% of Unicorn (Dungeons & Dragons) fans are female, 55.2% are male, with an average age of 34.6 years.

03

Which brands do Unicorn (Dungeons & Dragons) fans like most?

Unicorn (Dungeons & Dragons) fans show strongest brand affinity for The Lord of the Rings (63.74×), Patreon (38.63×), and Fantastic Beasts and Where to Find Them (98.11×) over the country average.

04

Where do Unicorn (Dungeons & Dragons) fans live in United States?

Unicorn (Dungeons & Dragons) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Unicorn (Dungeons & Dragons) fans also like?

Beyond Unicorn (Dungeons & Dragons) itself, the audience over-indexes on Patreon (38.63×), Fantastic Beasts and Where to Find Them (98.11×), Scale model (42.37×), and Collectible card game (20.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Unicorn (Dungeons & Dragons). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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