A data profile of the people who buy, follow and care about Union College in United States — modelled from more than twelve digital signal sources. Union College has an estimated audience of 1,843,587 people in United States.
Union College has an estimated audience of 1,843,587 people in United States. 61.0% are female, 39.0% are male, average age 40.7. Top brand affinities: Bulk Apothecary, FlightAware, Colgate University, University, Sustainable energy.
Top brand affinities include Bulk Apothecary, FlightAware, Colgate University, with strongest over-indexing on Bulk Apothecary (107.97× the country average).
Demographically, the Union College audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Union College fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Bulk Apothecary.
The key figures that characterise the Union College profile in United States.
61.0% are female, 39.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.7 |
| Estimated audience size | 1,843,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
The strongest cross-interests of the Union College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bulk Apothecary | Shopping | 107.97× | ||
| 02 | Colgate University | Business & Career | 22.48× | ||
| 03 | FlightAware | Travel & Leisure | 12.67× | ||
| 04 | Business school | Business & Career | 5.00× | ||
| 05 | Web server | Technology & Electronics | 4.56× | ||
| 06 | Sustainable energy | Home & Garden | 4.54× | ||
| 07 | Retail banking | Business & Career | 4.37× | ||
| 08 | Weather forecasting | Home & Garden | 3.65× | ||
| 09 | Renewable energy | Business & Career | 3.58× | ||
| 10 | University | Business & Career | 3.55× | ||
| 11 | Career development | Business & Career | 3.46× | ||
| 12 | FedEx | Business & Career | 2.81× | ||
| 13 | Discount stores | Shopping | 2.58× | ||
| 14 | Innovation | Business & Career | 2.47× | ||
| 15 | Mortgage loans | Business & Career | 2.19× | ||
| 16 | Airbnb | Travel & Leisure | 2.08× | ||
| 17 | Shopping malls | Shopping | 2.06× | ||
| 18 | Pizza Hut | Food & Beverages | 1.92× | ||
| 19 | Planet Fitness | Sports | 1.85× | ||
| 20 | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.16× | |
| Convenience Orientation | PREMIUM | 1.85× | |
| Family Orientation | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Union College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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