Union College Audience in United States
Union College has an estimated audience of 1,843,587 people in United States. 61.0% are female, 39.0% are male, average age 40.7. Top brand affinities: Capital One, Google Maps, Bulk Apothecary, Indeed.com, CarGurus.
Top brand affinities include Capital One, Google Maps, Bulk Apothecary, with strongest over-indexing on Capital One (15.99× the country average). Demographically, the Union College audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Union College fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.7 |
| Estimated audience size | 1,843,587 |
Audience persona
The typical Union College fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.99× | Business & Career |
| Google Maps | 13.69× | Internet & Social Media |
| Bulk Apothecary | 145.21× | Shopping |
| Indeed.com | 11.75× | Business & Career |
| CarGurus | 13.18× | Cars & Mobility |
| Circle K | 15.39× | Shopping |
| AccuWeather | 14.01× | Home & Garden |
| Aaron Rodgers | 13.74× | Sports |
| Khan Academy | 17.84× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Diane Keaton | 11.88× | Movies & TV |
| Bruce Willis | 13.83× | Movies & TV |
| DeviantArt | 13.41× | Internet & Social Media |
| Diabetes mellitus awareness | 12.48× | Health |
| Google News | 10.91× | News |
| Matthew McConaughey | 16.34× | Movies & TV |
| Enterprise Rent-A-Car | 10.34× | Cars & Mobility |
| Beetlejuice | 8.07× | Movies & TV |
| Catherine Zeta-Jones | 18.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.76 |
| Career Orientation | POWER | 1.48 |
| Sustainability | BALANCE | 1.47 |
| Travelling | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.9% |
| India | 10.3% |
| Germany | 4.5% |
See Union College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Union College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.