Rascasse Audience Intelligence

University of Mississippi Audience in United States

Name: University of Mississippi — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Mississippi in United States — modelled from more than twelve digital signal sources. University of Mississippi has an estimated audience of 1,814,753 people in United States.

#76among University in United States #1228among POI in United States #1136in Business & Career

The average University of Mississippi fan in United States is 37.3 years old, balanced, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Texas, California.

Top brand affinities include Colgate University, University of Alabama, FedEx, with strongest over-indexing on Colgate University (25.1× the country average).

Demographically, the University of Mississippi audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Mississippi fan in United States is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Mississippi profile in United States.

Audience size

1.8M

in United States

Gender

53.9%♀

46.1% male

Age

37.3

average years

Country rank

#15358

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Mississippi fans

53.9% are female, 46.1% are male, average age 37.3.

Fig. 02

Gender split

53.9%

Female

46.1%

Male

Demographic split for University of Mississippi audience in United States
Metric	Value
Female	53.9%
Male	46.1%
Average age	37.3
Estimated audience size	1,814,753

Fig. 03

Age distribution

Age distribution of the University of Mississippi audience in United States
Age bracket	Share	%
16-19		29%
20-29		17%
30-39		15%
40-49		19%
50+		19%

Fig. 04

Worldwide distribution

75.3%

of the worldwide University of Mississippi audience comes from United States.

Worldwide audience distribution share by country for University of Mississippi
Country	Share
United States	75.3%
Japan	4.4%
United Kingdom	3.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Mississippi audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Mississippi fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~300K	17.71×
02	Tennessee	~70K	1.79×
03	Louisiana	~40K	1.69×
04	Alabama	~40K	1.68×
05	Arkansas	~20K	1.35×
06	Georgia	~60K	1.12×
07	Washington, District of Columbia	~5K	0.86×
08	Missouri	~20K	0.83×
09	South Carolina	~20K	0.83×
10	Illinois	~50K	0.81×
11	Texas	~100K	0.80×
12	Connecticut	~10K	0.79×
13	Virginia	~30K	0.77×
14	Kentucky	~20K	0.75×
15	Oklahoma	~10K	0.72×
16	Delaware	~4K	0.72×
17	North Carolina	~40K	0.70×
18	Massachusetts	~20K	0.69×
19	New Jersey	~30K	0.68×
20	Vermont	~2K	0.68×
21	Pennsylvania	~40K	0.66×
22	New Hampshire	~5K	0.66×
23	Alaska	~3K	0.66×
24	North Dakota	~2K	0.66×
25	Florida	~80K	0.65×
26	Maryland	~20K	0.65×
27	Kansas	~9K	0.65×
28	Rhode Island	~4K	0.65×
29	South Dakota	~3K	0.65×
30	Colorado	~20K	0.63×
31	Montana	~3K	0.63×
32	Nebraska	~6K	0.62×
33	Iowa	~9K	0.60×
34	Indiana	~20K	0.58×
35	West Virginia	~5K	0.58×
36	Ohio	~30K	0.57×
37	Minnesota	~10K	0.57×
38	Maine	~4K	0.57×
39	New York	~60K	0.55×
40	Idaho	~5K	0.55×
41	Wisconsin	~10K	0.54×
42	Hawaii	~4K	0.53×
43	Michigan	~20K	0.51×
44	New Mexico	~5K	0.51×
45	Arizona	~20K	0.48×
46	Washington	~20K	0.48×
47	Oregon	~10K	0.47×
48	Utah	~8K	0.47×
49	Nevada	~8K	0.46×
50	California	~90K	0.43×

Affinity by region — University of Mississippi, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Mississippi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Mississippi audience
#	Interest	Category	×
01	Colgate University	Business & Career	25.10×
02	Arkansas Razorbacks football	Sports	14.17×
03	University of Alabama	Business & Career	13.48×
04	Texaco	Cars & Mobility	12.83×
05	Yale University	Business & Career	11.82×
06	Auburn Tigers football	Sports	8.61×
07	Tennessee Volunteers football	Sports	6.53×
08	Boho-chic	Fashion & Accessoires	4.52×
09	FedEx	Business & Career	4.00×
10	Sustainable energy	Home & Garden	3.55×
11	Renewable energy	Business & Career	3.37×
12	Solar energy	Home & Garden	2.82×
13	Mortgage loans	Business & Career	2.60×
14	Pizza Hut	Food & Beverages	2.35×
15	College	Business & Career	2.30×
16	Subway	Food & Beverages	2.21×
17	McDonald's	Food & Beverages	2.04×
18	MSN	News	1.93×
19	Florida	Travel & Leisure	1.92×
20	Pinterest	Internet & Social Media	1.65×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Mississippi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Mississippi audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.57×
Convenience Orientation	PREMIUM	2.05×
Sustainability	BALANCE	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Mississippi audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.75×
Healthy Lifestyle	BALANCE	0.80×
Creativity	OPEN	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Mississippi have in United States?

University of Mississippi has an estimated audience of 1,814,753 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of University of Mississippi fans?

53.9% of University of Mississippi fans are female, 46.1% are male, with an average age of 37.3 years.

Which brands do University of Mississippi fans like most?

University of Mississippi fans show strongest brand affinity for Colgate University (25.1×), University of Alabama (13.48×), and FedEx (4×) over the country average.

Where do University of Mississippi fans live in United States?

University of Mississippi fans in United States are most concentrated in Mississippi (reach ~300K), Texas (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do University of Mississippi fans also like?

Beyond University of Mississippi itself, the audience over-indexes on University of Alabama (13.48×), FedEx (4×), Auburn Tigers football (8.61×), and Boho-chic (4.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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University of California, Los Angeles (6,780,551)

See University of Mississippi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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