University of Mississippi Audience in United States

Demographics of University of Mississippi fans

Audience persona

The typical University of Mississippi fan in United States is balanced, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Colgate University.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Mississippi audiences in other countries

• University of Mississippi — Germany
• University of Mississippi — United Kingdom
• University of Mississippi — France
• University of Mississippi — Italy
• University of Mississippi — Spain
• University of Mississippi — Brazil
• University of Mississippi — Japan
• University of Mississippi — South Korea
• University of Mississippi — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Mississippi have in United States?

University of Mississippi has an estimated audience of 1,814,753 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of University of Mississippi fans?

53.9% of University of Mississippi fans are female, 46.1% are male, with an average age of 37.3 years.

Which brands do University of Mississippi fans like most?

University of Mississippi fans show strongest brand affinity for Colgate University (20.42×), Tennessee Volunteers football (8.74×), and Planet Fitness (3.45×) over the country average.

Where do University of Mississippi fans live in United States?

University of Mississippi fans in United States are most concentrated in Mississippi (reach 251,165), Texas (reach 127,135), and California (reach 89,841). These three regions account for the largest share of the active audience.

What other brands do University of Mississippi fans also like?

Beyond University of Mississippi itself, the audience over-indexes on Tennessee Volunteers football (8.74×), Planet Fitness (3.45×), Auburn Tigers football (9.93×), and Diaper bag (4.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.