University of Mississippi Audience in United States

University of Mississippi logo

University of Mississippi has an estimated audience of 1,814,753 people in United States. 53.9% are female, 46.1% are male, average age 37.3. Top regions: Mississippi, Texas, California. Top brand affinities: Keegan Bradley, Jesse Plemons, edureka, Urban horticulture, Nebraska Cornhuskers football.

The average University of Mississippi fan in United States is 37.3 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, California. Top brand affinities include Keegan Bradley, Jesse Plemons, edureka, with strongest over-indexing on Keegan Bradley (6.17× the country average). Demographically, the University of Mississippi audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Mississippi fans

Demographic split for University of Mississippi audience in United States
MetricValue
Female53.9%
Male46.1%
Average age37.3
Estimated audience size1,814,753

Audience persona

The typical University of Mississippi fan in United States is balanced, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Keegan Bradley.

Top regions in United States

Top regions ranked by reach for University of Mississippi in United States
RegionReachAffinity
Mississippi251,16516.8×
Texas127,1350.81×
California89,8410.45×
Florida85,5310.7×
Tennessee72,682
Georgia70,5931.26×
New York60,6210.6×
Illinois51,7420.86×
Alabama43,9411.73×
Pennsylvania42,2160.69×
North Carolina40,7160.75×
Louisiana40,1501.72×
Virginia34,1510.77×
New Jersey33,8970.73×
Ohio30,7020.55×
Massachusetts25,8180.72×
Michigan25,1270.53×
Missouri24,0260.82×
South Carolina23,5900.86×
Maryland21,3630.68×
Arkansas20,9911.4×
Indiana19,8250.6×
Washington18,6690.51×
Kentucky18,3080.8×
Colorado17,6330.62×
Arizona15,6600.42×
Oklahoma15,1050.75×
Connecticut14,4930.8×
Minnesota14,3100.55×
Wisconsin14,3020.52×
Kansas9,1640.64×
Iowa8,6580.58×
Oregon8,3120.4×
Nevada7,1480.41×
Utah6,0880.37×
Washington, District of Columbia5,0420.92×
Nebraska4,6440.51×
New Hampshire4,2460.59×
West Virginia3,9490.47×
Idaho3,7360.41×
New Mexico3,3250.37×
Delaware3,1920.64×
Rhode Island3,1420.54×
Hawaii2,7190.35×
Maine2,5660.39×
Montana2,0530.41×
South Dakota1,6750.4×
Vermont1,5640.49×
North Dakota1,5300.41×
Wyoming1,1100.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Mississippi audience
BrandAffinityCategory
Keegan Bradley6.17×Sports
Jesse Plemons2.68×Movies & TV
edureka27.45×Business & Career
Urban horticulture2.19×Home & Garden
Nebraska Cornhuskers football2.18×Sports
Regional styles of Mexican music1.69×Music & Radio
Glossier2.85×Beauty & Wellness
Certified diabetes educator6.16×Business & Career
Charlamagne Tha God4.27×Movies & TV
UK garage2.25×Music & Radio
Chili con carne3.2×Food & Beverages
Zihuatanejo8.52×Travel & Leisure
Kerang2.68×Travel & Leisure
Nipsey Hussle2.24×Music & Radio
Cleveland Clinic2.17×Health
Vicky Kaushal5.08×Movies & TV
Mortgage insurance1.54×Business & Career
Graham Greene2.05×Literature
Tierra Cali2.55×Travel & Leisure
Picnic2.2×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Mississippi audience
TraitClusterScore
SustainabilityBALANCE1.34
PatriotismCONSERVATISM1.11
Early Adopter MentalityPOWER1.06
Convenience OrientationPREMIUM1.05
Social Media UsageJOY1.04
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for University of Mississippi
CountryShare
United States75.3%
Japan4.4%
United Kingdom4.0%

See University of Mississippi audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Mississippi have in United States?

University of Mississippi has an estimated audience of 1,814,753 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of University of Mississippi fans?

53.9% of University of Mississippi fans are female, 46.1% are male, with an average age of 37.3 years.

Which brands do University of Mississippi fans like most?

University of Mississippi fans show strongest brand affinity for Keegan Bradley (6.17×), Jesse Plemons (2.68×), and edureka (27.45×) over the country average.

Where do University of Mississippi fans live in United States?

University of Mississippi fans in United States are most concentrated in Mississippi (reach 251,165), Texas (reach 127,135), and California (reach 89,841). These three regions account for the largest share of the active audience.

What other brands do University of Mississippi fans also like?

Beyond University of Mississippi itself, the audience over-indexes on Jesse Plemons (2.68×), edureka (27.45×), Urban horticulture (2.19×), and Nebraska Cornhuskers football (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.