University of Mississippi Audience in United States

University of Mississippi has an estimated audience of 1,814,753 people in United States. 53.9% are female, 46.1% are male, average age 37.3. Top regions: Mississippi, Texas, California. Top brand affinities: Keegan Bradley, Jesse Plemons, edureka, Urban horticulture, Nebraska Cornhuskers football.
The average University of Mississippi fan in United States is 37.3 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, California. Top brand affinities include Keegan Bradley, Jesse Plemons, edureka, with strongest over-indexing on Keegan Bradley (6.17× the country average). Demographically, the University of Mississippi audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Mississippi fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 37.3 |
| Estimated audience size | 1,814,753 |
Audience persona
The typical University of Mississippi fan in United States is balanced, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Keegan Bradley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Mississippi | 251,165 | 16.8× |
| Texas | 127,135 | 0.81× |
| California | 89,841 | 0.45× |
| Florida | 85,531 | 0.7× |
| Tennessee | 72,682 | 2× |
| Georgia | 70,593 | 1.26× |
| New York | 60,621 | 0.6× |
| Illinois | 51,742 | 0.86× |
| Alabama | 43,941 | 1.73× |
| Pennsylvania | 42,216 | 0.69× |
| North Carolina | 40,716 | 0.75× |
| Louisiana | 40,150 | 1.72× |
| Virginia | 34,151 | 0.77× |
| New Jersey | 33,897 | 0.73× |
| Ohio | 30,702 | 0.55× |
| Massachusetts | 25,818 | 0.72× |
| Michigan | 25,127 | 0.53× |
| Missouri | 24,026 | 0.82× |
| South Carolina | 23,590 | 0.86× |
| Maryland | 21,363 | 0.68× |
| Arkansas | 20,991 | 1.4× |
| Indiana | 19,825 | 0.6× |
| Washington | 18,669 | 0.51× |
| Kentucky | 18,308 | 0.8× |
| Colorado | 17,633 | 0.62× |
| Arizona | 15,660 | 0.42× |
| Oklahoma | 15,105 | 0.75× |
| Connecticut | 14,493 | 0.8× |
| Minnesota | 14,310 | 0.55× |
| Wisconsin | 14,302 | 0.52× |
| Kansas | 9,164 | 0.64× |
| Iowa | 8,658 | 0.58× |
| Oregon | 8,312 | 0.4× |
| Nevada | 7,148 | 0.41× |
| Utah | 6,088 | 0.37× |
| Washington, District of Columbia | 5,042 | 0.92× |
| Nebraska | 4,644 | 0.51× |
| New Hampshire | 4,246 | 0.59× |
| West Virginia | 3,949 | 0.47× |
| Idaho | 3,736 | 0.41× |
| New Mexico | 3,325 | 0.37× |
| Delaware | 3,192 | 0.64× |
| Rhode Island | 3,142 | 0.54× |
| Hawaii | 2,719 | 0.35× |
| Maine | 2,566 | 0.39× |
| Montana | 2,053 | 0.41× |
| South Dakota | 1,675 | 0.4× |
| Vermont | 1,564 | 0.49× |
| North Dakota | 1,530 | 0.41× |
| Wyoming | 1,110 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keegan Bradley | 6.17× | Sports |
| Jesse Plemons | 2.68× | Movies & TV |
| edureka | 27.45× | Business & Career |
| Urban horticulture | 2.19× | Home & Garden |
| Nebraska Cornhuskers football | 2.18× | Sports |
| Regional styles of Mexican music | 1.69× | Music & Radio |
| Glossier | 2.85× | Beauty & Wellness |
| Certified diabetes educator | 6.16× | Business & Career |
| Charlamagne Tha God | 4.27× | Movies & TV |
| UK garage | 2.25× | Music & Radio |
| Chili con carne | 3.2× | Food & Beverages |
| Zihuatanejo | 8.52× | Travel & Leisure |
| Kerang | 2.68× | Travel & Leisure |
| Nipsey Hussle | 2.24× | Music & Radio |
| Cleveland Clinic | 2.17× | Health |
| Vicky Kaushal | 5.08× | Movies & TV |
| Mortgage insurance | 1.54× | Business & Career |
| Graham Greene | 2.05× | Literature |
| Tierra Cali | 2.55× | Travel & Leisure |
| Picnic | 2.2× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.11 |
| Early Adopter Mentality | POWER | 1.06 |
| Convenience Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.3% |
| Japan | 4.4% |
| United Kingdom | 4.0% |
See University of Mississippi audiences in other countries
- University of Mississippi — Germany
- University of Mississippi — United Kingdom
- University of Mississippi — France
- University of Mississippi — Italy
- University of Mississippi — Spain
- University of Mississippi — Brazil
- University of Mississippi — Japan
- University of Mississippi — South Korea
- University of Mississippi — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Mississippi have in United States?
University of Mississippi has an estimated audience of 1,814,753 people in United States, concentrated in Mississippi and Texas.
What is the gender split and age of University of Mississippi fans?
53.9% of University of Mississippi fans are female, 46.1% are male, with an average age of 37.3 years.
Which brands do University of Mississippi fans like most?
University of Mississippi fans show strongest brand affinity for Keegan Bradley (6.17×), Jesse Plemons (2.68×), and edureka (27.45×) over the country average.
Where do University of Mississippi fans live in United States?
University of Mississippi fans in United States are most concentrated in Mississippi (reach 251,165), Texas (reach 127,135), and California (reach 89,841). These three regions account for the largest share of the active audience.
What other brands do University of Mississippi fans also like?
Beyond University of Mississippi itself, the audience over-indexes on Jesse Plemons (2.68×), edureka (27.45×), Urban horticulture (2.19×), and Nebraska Cornhuskers football (2.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.