Utopia (book) Audience in United States

Utopia (book) has an estimated audience of 1,121,490 people in United States. 80.9% are female, 19.1% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: Payot, Unique Gifts, Action role-playing game, Real-time strategy, Simple living.

The average Utopia (book) fan in United States is 27.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Payot, Unique Gifts, Action role-playing game, with strongest over-indexing on Payot (256.43× the country average). Demographically, the Utopia (book) audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Utopia (book) fans

Demographic split for Utopia (book) audience in United States
MetricValue
Female80.9%
Male19.1%
Average age27.0
Estimated audience size1,121,490

Audience persona

The typical Utopia (book) fan in United States is more female, around 27.0 years old, with strong Tradition tendencies and a notable affinity for Payot.

Top regions in United States

Top regions ranked by reach for Utopia (book) in United States
RegionReachAffinity
California158,5251.29×
Texas116,5781.21×
Florida108,7701.43×
New York88,5991.41×
Georgia54,7741.59×
Pennsylvania42,8901.14×
Illinois41,7821.12×
Virginia39,7581.46×
New Jersey38,3951.35×
North Carolina33,3240.99×
Washington30,0341.34×
Ohio29,8080.86×
Michigan28,2670.96×
Arizona23,6261.03×
Massachusetts22,9921.04×
Tennessee22,2850.99×
Wisconsin22,1261.31×
Indiana20,6451.01×
Maryland19,4831.01×
Utah19,3521.93×
Alabama16,0191.02×
Missouri15,9820.88×
Colorado15,2690.86×
South Carolina15,2350.9×
Oregon14,4671.13×
Minnesota13,4640.84×
Connecticut13,2351.18×
Louisiana12,1610.84×
Kentucky11,2430.8×
Oklahoma10,8280.87×
Nevada9,3400.86×
Arkansas7,2940.79×
Kansas7,2320.82×
Iowa7,0680.76×
Mississippi7,0240.76×
Maine6,0761.51×
West Virginia5,1220.98×
Idaho4,3810.78×
Nebraska4,3590.78×
Hawaii4,3220.9×
New Mexico4,2310.75×
Washington, District of Columbia3,7511.11×
New Hampshire3,4340.78×
Rhode Island2,9600.83×
Delaware2,4910.81×
Alaska2,2120.92×
Montana1,9680.63×
South Dakota1,7770.69×
North Dakota1,5250.66×
Vermont1,2810.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utopia (book) audience
BrandAffinityCategory
Payot256.43×Beauty & Wellness
Unique Gifts5.61×Shopping
Action role-playing game5.11×Games
Real-time strategy3.45×Games
Simple living3.64×Politics & Society
Fiction books1.73×Literature
Self-love1.93×Health
Digital art2.32×Arts & Culture
E-book readers2.39×Technology & Electronics
Adventure game1.93×Games
Sewing1.92×Home & Garden
Psychological thriller2.43×Literature
Hair Extensions1.74×Beauty & Wellness
Birdwatching3.01×Pets & Animals
Manga1.56×Literature
Plastic arts2.09×Arts & Culture
Social change1.8×Politics & Society
Self-employment1.62×Business & Career
Global warming2.14×Politics & Society
Self-healing2.23×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utopia (book) audience
TraitClusterScore
TraditionCONSERVATISM1.45
MindfulnessBALANCE1.44
Pet OwnershipJOY1.17
Sports ActivityPOWER1.02
Price SensitivityPREMIUM0.79

Worldwide distribution

Worldwide audience distribution share by country for Utopia (book)
CountryShare
United States16.7%
Germany15.0%
Brazil10.5%

See Utopia (book) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Utopia (book) have in United States?

Utopia (book) has an estimated audience of 1,121,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Utopia (book) fans?

80.9% of Utopia (book) fans are female, 19.1% are male, with an average age of 27.0 years.

Which brands do Utopia (book) fans like most?

Utopia (book) fans show strongest brand affinity for Payot (256.43×), Unique Gifts (5.61×), and Action role-playing game (5.11×) over the country average.

Where do Utopia (book) fans live in United States?

Utopia (book) fans in United States are most concentrated in California (reach 158,525), Texas (reach 116,578), and Florida (reach 108,770). These three regions account for the largest share of the active audience.

What other brands do Utopia (book) fans also like?

Beyond Utopia (book) itself, the audience over-indexes on Unique Gifts (5.61×), Action role-playing game (5.11×), Real-time strategy (3.45×), and Simple living (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utopia (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.