Rascasse Audience Intelligence

Utopia (book) Audience in United States

A data profile of the people who buy, follow and care about Utopia (book) in United States — modelled from more than twelve digital signal sources. Utopia (book) has an estimated audience of 2,180,219 people in United States.

#72among Book / Manga / Comic in United States#223in Literature

The average Utopia (book) fan in United States is 27.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Payot, Unique Gifts, Psychological thriller, with strongest over-indexing on Payot (277.71× the country average).

Demographically, the Utopia (book) audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utopia (book) fan in United States is more female, around 27.0 years old, with strong Tradition tendencies and a notable affinity for Payot.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utopia (book) profile in United States.

Audience size
2.2M
in United States
Gender
80.9%♀
19.1% male
Age
27.0
average years
Country rank
#13304
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utopia (book) fans

80.9% are female, 19.1% are male, average age 27.0.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Utopia (book) audience in United States
MetricValue
Female80.9%
Male19.1%
Average age27.0
Estimated audience size2,180,219
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Utopia (book) audience in United States
Age bracketShare%
16-1965%
20-2911%
30-399%
40-497%
50+7%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Utopia (book) audience comes from United States.

Worldwide audience distribution share by country for Utopia (book)
CountryShare
United States18.1%
Germany15.8%
Brazil11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utopia (book) audience in United States is strongest.

Fig. 05

Top regions by affinity

Utopia (book) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.85×
02Utah~20K1.76×
03Georgia~60K1.69×
04Virginia~40K1.32×
05Wisconsin~20K1.31×
06Texas~100K1.29×
07Florida~100K1.26×
08Washington~30K1.26×
09New York~80K1.24×
10New Jersey~30K1.22×
11California~100K1.19×
12Alaska~3K1.14×
13Pennsylvania~40K1.13×
14Alabama~20K1.12×
15Illinois~40K1.07×
16Connecticut~10K1.07×
17Indiana~20K1.04×
18Oregon~10K1.03×
19South Carolina~20K1.02×
20Nebraska~6K1.02×
21North Carolina~30K1.01×
22Washington, District of Columbia~3K1.01×
23Missouri~20K1.00×
24Louisiana~10K1.00×
25Arizona~20K0.99×
26Tennessee~20K0.98×
27Massachusetts~20K0.98×
28Maryland~20K0.98×
29West Virginia~5K0.98×
30Michigan~30K0.94×
31Oklahoma~10K0.92×
32Kansas~8K0.89×
33Hawaii~4K0.87×
34Kentucky~10K0.86×
35Ohio~30K0.85×
36Delaware~3K0.85×
37Nevada~9K0.84×
38Arkansas~8K0.83×
39Rhode Island~3K0.83×
40Mississippi~8K0.82×
41Colorado~10K0.80×
42Minnesota~10K0.80×
43New Mexico~4K0.80×
44New Hampshire~4K0.80×
45South Dakota~2K0.80×
46North Dakota~2K0.80×
47Idaho~4K0.78×
48Iowa~7K0.77×
49Vermont~1K0.73×
50Montana~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Utopia (book), United States
0.69×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utopia (book) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utopia (book) audience
#·InterestCategoryAffinity×
01PayotBeauty & Wellness277.71×
02Unique GiftsShopping4.98×
03BirdwatchingPets & Animals4.14×
04Psychological thrillerLiterature3.56×
05Simple livingPolitics & Society3.42×
06Action role-playing gameGames3.21×
07Human rightsPolitics & Society2.47×
08Real-time strategyGames2.24×
09Plastic artsArts & Culture2.17×
10E-book readersTechnology & Electronics2.01×
11Digital artArts & Culture1.95×
12Global warmingPolitics & Society1.94×
13MinimalismHome & Garden1.91×
14Self-healingHealth1.86×
15Fiction booksLiterature1.80×
16Adventure gameGames1.77×
17SewingHome & Garden1.75×
18Independent filmMovies & TV1.66×
19Self-loveHealth1.65×
20Social changePolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utopia (book) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utopia (book) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
MindfulnessBALANCE1.31×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utopia (book) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utopia (book) have in United States?

Utopia (book) has an estimated audience of 2,180,219 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Utopia (book) fans?

80.9% of Utopia (book) fans are female, 19.1% are male, with an average age of 27.0 years.

03

Which brands do Utopia (book) fans like most?

Utopia (book) fans show strongest brand affinity for Payot (277.71×), Unique Gifts (4.98×), and Psychological thriller (3.56×) over the country average.

04

Where do Utopia (book) fans live in United States?

Utopia (book) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Utopia (book) fans also like?

Beyond Utopia (book) itself, the audience over-indexes on Unique Gifts (4.98×), Psychological thriller (3.56×), Fiction books (1.8×), and Birdwatching (4.14×) compared to the United States average.

Appendix

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See Utopia (book) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Utopia (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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