Value for Money Audience in United States

Value for Money logo

Value for Money has an estimated audience of 264,219 people in United States. 58.8% are female, 41.2% are male, average age 36.9. Top regions: California, New York, Texas. Top brand affinities: Stephen Lang, Apple Store, Beck, dave matthews band, Planet Fitness.

The average Value for Money fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stephen Lang, Apple Store, Beck, with strongest over-indexing on Stephen Lang (227.89× the country average). Demographically, the Value for Money audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Value for Money fans

Demographic split for Value for Money audience in United States
MetricValue
Female58.8%
Male41.2%
Average age36.9
Estimated audience size264,219

Audience persona

The typical Value for Money fan in United States is more female, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stephen Lang.

Top regions in United States

Top regions ranked by reach for Value for Money in United States
RegionReachAffinity
California15,0070.52×
New York10,7100.73×
Texas7,1120.31×
Florida5,1350.29×
Virginia3,2220.5×
Mississippi3,0031.38×
Illinois2,9900.34×
New Jersey2,8790.43×
Louisiana2,6700.78×
Arkansas2,6671.23×
North Carolina2,6620.33×
Oklahoma2,6090.89×
Washington2,5680.48×
Kentucky2,5670.77×
Pennsylvania2,5170.28×
Alabama2,4850.67×
West Virginia2,4792.01×
Georgia2,4640.3×
Tennessee2,3670.45×
South Carolina2,3500.59×
Massachusetts2,3210.45×
Indiana2,2900.47×
Kansas2,2891.1×
Missouri2,2180.52×
Arizona2,1910.41×
Hawaii2,1871.93×
Iowa2,1741×
Montana2,1562.94×
Ohio2,1210.26×
Michigan2,1110.31×
Wisconsin2,1000.53×
Maryland2,0840.46×
New Hampshire2,0421.96×
Nebraska2,0001.51×
Connecticut1,9970.75×
New Mexico1,9891.5×
Nevada1,9830.78×
Rhode Island1,9722.34×
Maine1,9712.08×
Oregon1,9580.65×
Utah1,9460.82×
Vermont1,9404.18×
Washington, District of Columbia1,9132.41×
Minnesota1,8760.5×
Colorado1,8080.43×
Delaware1,7662.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Value for Money audience
BrandAffinityCategory
Stephen Lang227.89×Movies & TV
Apple Store22.8×Shopping
Beck56.75×Music & Radio
dave matthews band52.86×Music & Radio
Planet Fitness4.34×Sports
Google Maps3.9×Internet & Social Media
Bruegger's Bagels22.01×Food & Beverages
Olive Garden4.88×Food & Beverages
Spray painting15.19×Arts & Culture
Capital One3.17×Business & Career
Indeed.com3.24×Business & Career
Septic tank18.1×Home & Garden
Savers8.54×Shopping
Axis Bank28.27×Business & Career
Beetlejuice3.03×Movies & TV
Golf Channel3.68×Sports
Kelly Rowland13.72×Music & Radio
CarGurus3.51×Cars & Mobility
Enterprise Rent-A-Car3.46×Cars & Mobility
Staples (Canada)2.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Value for Money audience
TraitClusterScore
Early Adopter MentalityPOWER1.39
Quality AwarenessPREMIUM1.39
TravellingTHRILL1.29
DIY MentalityTHRILL1.23
SustainabilityBALANCE1.2
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Value for Money
CountryShare
India22.7%
United States12.6%
Philippines8.9%

See Value for Money audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Value for Money have in United States?

Value for Money has an estimated audience of 264,219 people in United States, concentrated in California and New York.

What is the gender split and age of Value for Money fans?

58.8% of Value for Money fans are female, 41.2% are male, with an average age of 36.9 years.

Which brands do Value for Money fans like most?

Value for Money fans show strongest brand affinity for Stephen Lang (227.89×), Apple Store (22.8×), and Beck (56.75×) over the country average.

Where do Value for Money fans live in United States?

Value for Money fans in United States are most concentrated in California (reach 15,007), New York (reach 10,710), and Texas (reach 7,112). These three regions account for the largest share of the active audience.

What other brands do Value for Money fans also like?

Beyond Value for Money itself, the audience over-indexes on Apple Store (22.8×), Beck (56.75×), dave matthews band (52.86×), and Planet Fitness (4.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Value for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.