VCU Rams Audience in United States

VCU Rams logo

VCU Rams has an estimated audience of 639,357 people in United States. 53.3% are female, 46.7% are male, average age 37.2. Top regions: Virginia, Florida, North Carolina. Top brand affinities: Minnesota, Alaska, Product design, Progressive rock, Historic site.

The average VCU Rams fan in United States is 37.2 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Florida, North Carolina. Top brand affinities include Minnesota, Alaska, Product design, with strongest over-indexing on Minnesota (2.04× the country average). Demographically, the VCU Rams audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of VCU Rams fans

Demographic split for VCU Rams audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.2
Estimated audience size639,357

Audience persona

The typical VCU Rams fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for VCU Rams in United States
RegionReachAffinity
Virginia199,16812.79×
Florida33,7130.78×
North Carolina26,3951.37×
California24,0870.34×
New York23,6010.66×
Texas22,6610.41×
Pennsylvania20,7190.96×
Ohio19,9081.01×
Illinois16,6670.78×
Maryland15,7421.43×
Georgia13,9870.71×
New Jersey12,4980.77×
Tennessee12,3390.96×
Michigan12,1660.73×
Indiana10,6450.91×
Kentucky9,3051.16×
South Carolina8,9780.93×
Louisiana8,8211.07×
Massachusetts8,1760.65×
Arizona8,0350.62×
Alabama7,8630.88×
Missouri7,2900.71×
Utah7,2711.27×
Colorado6,9560.69×
Wisconsin6,6080.69×
Nevada6,5791.06×
Mississippi6,0901.16×
Washington4,5510.35×
Connecticut4,5270.71×
Iowa4,4080.84×
Washington, District of Columbia4,0822.12×
New Mexico3,9571.23×
Arkansas3,5500.67×
Minnesota3,5260.38×
Kansas3,4090.68×
Oregon2,8420.39×
West Virginia2,5440.85×
Rhode Island2,4521.2×
Nebraska2,2230.69×
Oklahoma2,2140.31×
Delaware1,6420.93×
Idaho1,5710.49×
New Hampshire1,2400.49×
Maine1,0160.44×
Hawaii9640.35×
Montana7800.44×
South Dakota6020.41×
Wyoming5140.54×
Vermont4980.44×
North Dakota4040.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VCU Rams audience
BrandAffinityCategory
Minnesota2.04×Travel & Leisure
Alaska1.77×Travel & Leisure
Product design1.95×Business & Career
Progressive rock2.04×Music & Radio
Historic site3.88×Arts & Culture
Meals on Wheels4.88×Food & Beverages
Nationality1.58×Politics & Society
Jonathan Davis6.94×Music & Radio
Nebraska1.92×Travel & Leisure
Elsword10.8×Games
Stamp collecting2.99×Home & Garden
UK garage3.41×Music & Radio
JDM Cars4.8×Cars & Mobility
Kerala3.73×Travel & Leisure
Justice1.59×Politics & Society
Sinaloa1.92×Travel & Leisure
Governor of Michigan3.82×Politics & Society
Goop2.73×Internet & Social Media
Home staging2.46×Home & Garden
Fairy godmother3.42×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VCU Rams audience
TraitClusterScore
IndulgenceJOY1.2
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.18
Luxury OrientationPREMIUM1.17
Sports ActivityPOWER1.12
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for VCU Rams
CountryShare
United States99.2%
Germany0.7%
Italy0.1%

See VCU Rams audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does VCU Rams have in United States?

VCU Rams has an estimated audience of 639,357 people in United States, concentrated in Virginia and Florida.

What is the gender split and age of VCU Rams fans?

53.3% of VCU Rams fans are female, 46.7% are male, with an average age of 37.2 years.

Which brands do VCU Rams fans like most?

VCU Rams fans show strongest brand affinity for Minnesota (2.04×), Alaska (1.77×), and Product design (1.95×) over the country average.

Where do VCU Rams fans live in United States?

VCU Rams fans in United States are most concentrated in Virginia (reach 199,168), Florida (reach 33,713), and North Carolina (reach 26,395). These three regions account for the largest share of the active audience.

What other brands do VCU Rams fans also like?

Beyond VCU Rams itself, the audience over-indexes on Alaska (1.77×), Product design (1.95×), Progressive rock (2.04×), and Historic site (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VCU Rams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.