Vegetation Audience in United States

Vegetation logo

Vegetation has an estimated audience of 2,167,462 people in United States. 48.3% are female, 51.7% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Urban Outfitters, Nationality, Justice, Nebraska.

The average Vegetation fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Urban Outfitters, Nationality, with strongest over-indexing on Minnesota (2.06× the country average). Demographically, the Vegetation audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Vegetation fans

Demographic split for Vegetation audience in United States
MetricValue
Female48.3%
Male51.7%
Average age45.3
Estimated audience size2,167,462

Audience persona

The typical Vegetation fan in United States is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Vegetation in United States
RegionReachAffinity
California350,0881.47×
Texas229,1261.23×
Florida219,4751.5×
New York132,6161.09×
Georgia79,0921.18×
North Carolina70,9261.09×
Illinois70,7170.98×
Pennsylvania69,4730.95×
Ohio66,1970.99×
Virginia62,4701.18×
Michigan60,0031.06×
New Jersey56,7431.03×
Washington55,2261.27×
Arizona48,5031.1×
Maryland43,1641.16×
Tennessee41,5500.96×
Massachusetts41,2040.96×
Indiana36,0830.91×
South Carolina35,1591.08×
Missouri31,9600.91×
Louisiana31,8131.14×
Colorado31,0960.91×
Minnesota29,4690.95×
Oregon27,8201.12×
Alabama27,7550.92×
Wisconsin26,2820.81×
Kentucky24,5770.9×
Oklahoma22,7620.95×
Connecticut20,4110.94×
Nevada20,1710.96×
Kansas17,4661.02×
Mississippi16,9170.95×
Arkansas16,2260.91×
Utah16,0100.82×
Iowa14,6310.82×
Hawaii13,5191.45×
New Mexico11,4081.05×
Nebraska9,7720.9×
West Virginia8,8990.88×
Idaho8,4460.78×
Washington, District of Columbia6,9311.06×
New Hampshire6,7210.79×
Maine6,5840.85×
Rhode Island5,9980.87×
Delaware5,2840.88×
Montana5,0530.84×
Alaska4,9331.06×
North Dakota4,5461.02×
South Dakota3,7140.74×
Vermont3,3850.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetation audience
BrandAffinityCategory
Minnesota2.06×Travel & Leisure
Urban Outfitters2.11×Shopping
Nationality1.89×Politics & Society
Justice1.86×Politics & Society
Nebraska1.65×Travel & Leisure
Sailor2.47×Travel & Leisure
Voter registration2.17×Politics & Society
Tech News3.66×Technology & Electronics
JTV (Indonesia)2.08×
ABC 7 Chicago1.56×Movies & TV
Layne Staley2.05×Music & Radio
Erie County, New York3.1×Travel & Leisure
San Pellegrino2.34×Food & Beverages
EShakti3.08×Shopping
19 Kids and Counting1.54×Movies & TV
Penn & Teller2.24×Movies & TV
Solo climbing1.82×Sports
Dental hygienist1.78×Health
Geothermal heating2.48×Home & Garden
Google Wallet1.77×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetation audience
TraitClusterScore
PatriotismCONSERVATISM2.85
Urban LifestyleOPEN2.04
DIY MentalityTHRILL2.02
Community OrientationOPEN1.86
IndividualismJOY1.74
Career OrientationPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Vegetation
CountryShare
United States36.4%
United Kingdom8.3%
Italy8.2%

See Vegetation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Vegetation have in United States?

Vegetation has an estimated audience of 2,167,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetation fans?

48.3% of Vegetation fans are female, 51.7% are male, with an average age of 45.3 years.

Which brands do Vegetation fans like most?

Vegetation fans show strongest brand affinity for Minnesota (2.06×), Urban Outfitters (2.11×), and Nationality (1.89×) over the country average.

Where do Vegetation fans live in United States?

Vegetation fans in United States are most concentrated in California (reach 350,088), Texas (reach 229,126), and Florida (reach 219,475). These three regions account for the largest share of the active audience.

What other brands do Vegetation fans also like?

Beyond Vegetation itself, the audience over-indexes on Urban Outfitters (2.11×), Nationality (1.89×), Justice (1.86×), and Nebraska (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.