Vein Audience in United States
Vein has an estimated audience of 3,221,595 people in United States. 74.5% are female, 25.5% are male, average age 47.6. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Cherish (group), headspace, Goop.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Vein audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Health · Type: Topic
Demographics of Vein fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 47.6 |
| Estimated audience size | 3,221,595 |
Audience persona
The typical Vein fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 12.64× | Politics & Society |
| Cherish (group) | 18.52× | Music & Radio |
| headspace | 15.07× | Health |
| Goop | 8.11× | Internet & Social Media |
| Wok | 8.86× | Food & Beverages |
| Grace Slick | 10.61× | Music & Radio |
| Google Home | 7.58× | Technology & Electronics |
| Fairy godmother | 8.66× | Literature |
| El Paso County, Colorado | 12.9× | Travel & Leisure |
| National Paralympic Committee | 21.91× | Sports |
| Hibachi | 7.39× | Food & Beverages |
| TV Fanatic | 9.82× | Movies & TV |
| Ira Glass | 14.46× | Music & Radio |
| Cryptic crossword | 12.83× | Technology & Electronics |
| Hipster | 7.89× | Politics & Society |
| Kikar HaShabbat | 13× | News |
| Historic site | 3.21× | Arts & Culture |
| Hardik Pandya | 11.32× | Sports |
| Grinch | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.57 |
| Quality Awareness | PREMIUM | 1.33 |
| Need for Security | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.23 |
| Career Orientation | POWER | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Malaysia | 5.4% |
| Hungary | 4.8% |
See Vein audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.