Rascasse Audience Intelligence

War Machine Audience in United States

A data profile of the people who buy, follow and care about War Machine in United States — modelled from more than twelve digital signal sources. War Machine has an estimated audience of 2,809,259 people in United States.

#61among Video game in United States#52among Book / Manga / Comic in United States#179in Literature

The average War Machine fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Alvin and the Chipmunks, Micro Center, with strongest over-indexing on Superman (2.18× the country average).

Demographically, the War Machine audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical War Machine fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Literature · Type: Book / Manga / Comic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the War Machine profile in United States.

Audience size
2.8M
in United States
Gender
23.7%♀
76.3% male
Age
39.0
average years
Country rank
#10858
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+472%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of War Machine fans

23.7% are female, 76.3% are male, average age 39.0.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for War Machine audience in United States
MetricValue
Female23.7%
Male76.3%
Average age39.0
Estimated audience size2,809,259
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the War Machine audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4917%
50+23%
Fig. 04

Worldwide distribution

45.4%

of the worldwide War Machine audience comes from United States.

Worldwide audience distribution share by country for War Machine
CountryShare
United States45.4%
United Kingdom10.2%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the War Machine audience in United States is strongest.

Fig. 05

Top regions by affinity

War Machine fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.46×
02Idaho~10K1.22×
03Arkansas~20K1.19×
04Alabama~30K1.14×
05Kentucky~30K1.13×
06Oklahoma~30K1.13×
07Washington~50K1.12×
08West Virginia~10K1.11×
09Mississippi~20K1.10×
10Kansas~20K1.10×
11Hawaii~10K1.09×
12New Mexico~10K1.08×
13Montana~6K1.08×
14Texas~200K1.05×
15Tennessee~50K1.05×
16Arizona~50K1.04×
17South Carolina~30K1.04×
18North Carolina~70K1.03×
19Nevada~20K1.03×
20Ohio~70K1.02×
21Indiana~40K1.02×
22Iowa~20K1.02×
23Nebraska~10K1.02×
24Colorado~30K1.01×
25Louisiana~30K1.01×
26Georgia~70K1.00×
27Missouri~30K1.00×
28Oregon~20K1.00×
29North Dakota~4K1.00×
30California~200K0.99×
31Michigan~60K0.99×
32Virginia~50K0.98×
33New Hampshire~8K0.95×
34Maine~7K0.95×
35Wisconsin~30K0.94×
36South Dakota~5K0.94×
37Florida~100K0.93×
38Pennsylvania~70K0.93×
39Utah~20K0.93×
40Minnesota~30K0.92×
41Delaware~5K0.92×
42Connecticut~20K0.91×
43Illinois~60K0.88×
44Vermont~3K0.87×
45Maryland~30K0.85×
46Massachusetts~30K0.82×
47Rhode Island~6K0.82×
48New Jersey~40K0.81×
49New York~100K0.79×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — War Machine, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the War Machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for War Machine audience
#·InterestCategoryAffinity×
01The Lego MovieMovies & TV13.90×
02FIFA Club World CupSports11.90×
03Alvin and the ChipmunksMusic & Radio9.79×
04Guardians of the Galaxy (film)Movies & TV6.44×
05Assassin's CreedGames6.35×
06Winona RyderMovies & TV6.11×
07Mission: ImpossibleMovies & TV5.88×
08PatreonInternet & Social Media5.28×
09Micro CenterShopping4.93×
10Rotten TomatoesMovies & TV4.91×
11Margot RobbieMovies & TV4.71×
12Collectible card gameGames4.46×
13Virtual realityTechnology & Electronics3.62×
14BeetlejuiceMovies & TV2.66×
15RedditInternet & Social Media2.36×
16Horror moviesMovies & TV2.32×
17SupermanMovies & TV2.18×
18SmartphonesTechnology & Electronics1.67×
19Donald TrumpPolitics & Society1.64×
20Alcoholic beveragesFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the War Machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by War Machine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
IndividualismJOY1.48×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by War Machine audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
CreativityOPEN0.71×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does War Machine have in United States?

War Machine has an estimated audience of 2,809,259 people in United States, concentrated in California and Texas.

02

What is the gender split and age of War Machine fans?

23.7% of War Machine fans are female, 76.3% are male, with an average age of 39.0 years.

03

Which brands do War Machine fans like most?

War Machine fans show strongest brand affinity for Superman (2.18×), Alvin and the Chipmunks (9.79×), and Micro Center (4.93×) over the country average.

04

Where do War Machine fans live in United States?

War Machine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do War Machine fans also like?

Beyond War Machine itself, the audience over-indexes on Alvin and the Chipmunks (9.79×), Micro Center (4.93×), Winona Ryder (6.11×), and FIFA Club World Cup (11.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See War Machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for War Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →