War Machine Audience in United States

War Machine logo

War Machine has an estimated audience of 2,144,472 people in United States. 23.7% are female, 76.3% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Doctor Strange, Superman, Guardians of the Galaxy (film), Collectible card game, Kia Sportage.

The average War Machine fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doctor Strange, Superman, Guardians of the Galaxy (film), with strongest over-indexing on Doctor Strange (17.62× the country average). Demographically, the War Machine audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Video game

Demographics of War Machine fans

Demographic split for War Machine audience in United States
MetricValue
Female23.7%
Male76.3%
Average age39.0
Estimated audience size2,144,472

Audience persona

The typical War Machine fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for War Machine in United States
RegionReachAffinity
California293,9641.25×
Texas206,8651.12×
Florida141,6050.98×
New York114,5370.96×
Illinois70,7560.99×
Pennsylvania69,3900.96×
Ohio67,9931.03×
Georgia65,3790.99×
North Carolina65,2401.01×
Michigan55,7380.99×
Virginia54,6511.05×
New Jersey52,4850.96×
Washington49,8061.16×
Tennessee49,7751.16×
Arizona43,4800.99×
Indiana41,5981.06×
Massachusetts37,4590.89×
Missouri36,9201.07×
Colorado36,6651.08×
Maryland35,7950.97×
South Carolina32,8841.02×
Minnesota29,1570.95×
Wisconsin29,0150.9×
Kentucky28,8561.07×
Louisiana27,9381.01×
Oregon27,4521.12×
Oklahoma27,0521.14×
Alabama25,8880.86×
Nevada24,9851.2×
Utah22,0271.15×
Connecticut19,9190.93×
Arkansas18,2591.03×
Kansas18,1331.07×
Iowa16,8710.95×
Mississippi15,2840.87×
Idaho12,7731.19×
New Mexico11,3221.05×
Nebraska10,2440.95×
West Virginia9,7570.98×
Hawaii9,5061.03×
New Hampshire7,8130.92×
Maine7,1040.92×
Rhode Island6,3910.94×
Montana5,8630.99×
Delaware5,4440.92×
Washington, District of Columbia5,1000.79×
Alaska4,8101.05×
South Dakota4,2060.85×
North Dakota3,7020.84×
Vermont2,8820.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for War Machine audience
BrandAffinityCategory
Doctor Strange17.62×Literature
Superman2.75×Movies & TV
Guardians of the Galaxy (film)10.9×Movies & TV
Collectible card game8.17×Games
Kia Sportage18.66×Cars & Mobility
Autism Awareness8.15×Health
Diabetes mellitus awareness5.44×Health
Ant-Man (film)17.44×Movies & TV
Beetlejuice3.73×Movies & TV
Anthony Mackie14.24×Movies & TV
Singer-songwriter2.79×Music & Radio
Black Panther (comics)10.62×Literature
Micro Center5.44×Shopping
Rick and Morty4.84×Movies & TV
Microblogging5.77×Technology & Electronics
Pokémon3.73×Games
Google Maps2.42×Internet & Social Media
Anime and manga fandom3.55×Literature
Alvin and the Chipmunks8.08×Music & Radio
Batman2.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by War Machine audience
TraitClusterScore
PatriotismCONSERVATISM1.53
Early Adopter MentalityPOWER1.48
Need for SecurityCONSERVATISM1.31
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.22
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for War Machine
CountryShare
United States45.6%
United Kingdom10.5%
Germany8.8%

See War Machine audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does War Machine have in United States?

War Machine has an estimated audience of 2,144,472 people in United States, concentrated in California and Texas.

What is the gender split and age of War Machine fans?

23.7% of War Machine fans are female, 76.3% are male, with an average age of 39.0 years.

Which brands do War Machine fans like most?

War Machine fans show strongest brand affinity for Doctor Strange (17.62×), Superman (2.75×), and Guardians of the Galaxy (film) (10.9×) over the country average.

Where do War Machine fans live in United States?

War Machine fans in United States are most concentrated in California (reach 293,964), Texas (reach 206,865), and Florida (reach 141,605). These three regions account for the largest share of the active audience.

What other brands do War Machine fans also like?

Beyond War Machine itself, the audience over-indexes on Superman (2.75×), Guardians of the Galaxy (film) (10.9×), Collectible card game (8.17×), and Kia Sportage (18.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for War Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.