Rascasse Audience Intelligence

WBLS Audience in United States

A data profile of the people who buy, follow and care about WBLS in United States — modelled from more than twelve digital signal sources. WBLS has an estimated audience of 482,054 people in United States.

#30among Radio Station in United States#5257in Music & Radio

The average WBLS fan in United States is 42.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Connecticut.

Top brand affinities include Teyana Taylor, Internet celebrity, TMZ, with strongest over-indexing on Teyana Taylor (7.77× the country average).

Demographically, the WBLS audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WBLS fan in United States is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WBLS profile in United States.

Audience size
482K
in United States
Gender
70.0%♀
30.0% male
Age
42.0
average years
Country rank
#37466
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WBLS fans

70.0% are female, 30.0% are male, average age 42.0.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for WBLS audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.0
Estimated audience size482,054
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the WBLS audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4930%
50+19%
Fig. 04

Worldwide distribution

99.4%

of the worldwide WBLS audience comes from United States.

Worldwide audience distribution share by country for WBLS
CountryShare
United States99.4%
United Kingdom0.2%
Brazil0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WBLS audience in United States is strongest.

Fig. 05

Top regions by affinity

WBLS fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K12.65×
02New Jersey~100K11.27×
03Connecticut~30K5.30×
04North Carolina~20K1.16×
05Maryland~9K1.03×
06West Virginia~2K1.01×
07Delaware~1K1.01×
08South Carolina~7K0.98×
09North Dakota<1K0.98×
10South Dakota~1K0.97×
11Vermont<1K0.97×
12Montana~1K0.96×
13Alaska<1K0.96×
14Washington, District of Columbia~1K0.93×
15Rhode Island~1K0.91×
16Pennsylvania~10K0.89×
17Maine~2K0.89×
18Idaho~2K0.88×
19Hawaii~2K0.88×
20New Hampshire~2K0.88×
21Nebraska~2K0.87×
22New Mexico~2K0.87×
23Mississippi~3K0.86×
24Virginia~10K0.85×
25Oklahoma~5K0.85×
26Utah~4K0.85×
27Arkansas~3K0.85×
28Iowa~3K0.85×
29Louisiana~5K0.83×
30Oregon~5K0.83×
31Kansas~3K0.83×
32Wisconsin~6K0.80×
33Kentucky~5K0.80×
34Minnesota~5K0.79×
35Arizona~8K0.78×
36Georgia~10K0.77×
37Alabama~5K0.77×
38Nevada~4K0.77×
39Missouri~6K0.76×
40Indiana~7K0.74×
41Tennessee~7K0.73×
42Colorado~5K0.72×
43Massachusetts~7K0.70×
44Washington~7K0.69×
45Michigan~8K0.66×
46Illinois~10K0.64×
47Ohio~9K0.61×
48Florida~20K0.60×
49Texas~20K0.43×
50California~20K0.37×
Fig. 06

Affinity by region

Affinity by region — WBLS, United States
0.37×1.00×12.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WBLS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WBLS audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV7.77×
02Jamie FoxxMovies & TV6.53×
03Tyler PerryMovies & TV5.12×
04Serena WilliamsSports4.84×
05OtorhinolaryngologyHealth4.52×
06Michelle ObamaPolitics & Society3.81×
07Internet celebrityInternet & Social Media3.69×
08Brooklyn NetsSports3.49×
09Red LobsterFood & Beverages3.45×
10CitibankBusiness & Career2.80×
11TMZInternet & Social Media2.60×
12Career developmentBusiness & Career2.43×
13Microwave ovenHome & Garden2.38×
14Gangsta rapMusic & Radio2.35×
15Credit (finance)Business & Career2.24×
16TV talkshowsMovies & TV1.93×
17T-MobileTechnology & Electronics1.75×
18SubwayFood & Beverages1.74×
19Pizza HutFood & Beverages1.70×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WBLS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WBLS audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.21×
Community OrientationOPEN1.60×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WBLS audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.52×
SustainabilityBALANCE0.65×
ExtroversionTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WBLS have in United States?

WBLS has an estimated audience of 482,054 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of WBLS fans?

70.0% of WBLS fans are female, 30.0% are male, with an average age of 42.0 years.

03

Which brands do WBLS fans like most?

WBLS fans show strongest brand affinity for Teyana Taylor (7.77×), Internet celebrity (3.69×), and TMZ (2.6×) over the country average.

04

Where do WBLS fans live in United States?

WBLS fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~100K), and Connecticut (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WBLS fans also like?

Beyond WBLS itself, the audience over-indexes on Internet celebrity (3.69×), TMZ (2.6×), Michelle Obama (3.81×), and T-Mobile (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See WBLS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WBLS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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