WBLS Audience in United States
WBLS has an estimated audience of 482,822 people in United States. 70.0% are female, 30.0% are male, average age 42.0. Top regions: New York, New Jersey, Connecticut. Top brand affinities: Whataburger, WGN-TV, Mortgage insurance, Commercial mortgage, Overtone.
The average WBLS fan in United States is 42.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Connecticut. Top brand affinities include Whataburger, WGN-TV, Mortgage insurance, with strongest over-indexing on Whataburger (1.5× the country average). Demographically, the WBLS audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of WBLS fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.0 |
| Estimated audience size | 482,822 |
Audience persona
The typical WBLS fan in United States is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 349,455 | 12.95× |
| New Jersey | 138,249 | 11.26× |
| Connecticut | 29,307 | 6.05× |
| Florida | 18,339 | 0.56× |
| North Carolina | 14,081 | 0.97× |
| Pennsylvania | 12,773 | 0.79× |
| California | 10,443 | 0.2× |
| Georgia | 9,765 | 0.66× |
| Virginia | 8,367 | 0.71× |
| Texas | 6,353 | 0.15× |
| South Carolina | 6,002 | 0.83× |
| Maryland | 5,895 | 0.71× |
| Massachusetts | 5,541 | 0.58× |
| Oklahoma | 4,137 | 0.77× |
| Ohio | 2,565 | 0.17× |
| Illinois | 1,777 | 0.11× |
| Michigan | 1,589 | 0.13× |
| Washington | 1,559 | 0.16× |
| Missouri | 1,490 | 0.19× |
| Alabama | 1,470 | 0.22× |
| Tennessee | 1,464 | 0.15× |
| Kentucky | 1,380 | 0.23× |
| West Virginia | 1,333 | 0.59× |
| Delaware | 1,234 | 0.93× |
| Nevada | 1,226 | 0.26× |
| Colorado | 1,118 | 0.15× |
| Washington, District of Columbia | 1,063 | 0.73× |
| Wisconsin | 1,016 | 0.14× |
| Rhode Island | 1,007 | 0.66× |
| Indiana | 985 | 0.11× |
| Mississippi | 968 | 0.24× |
| Louisiana | 933 | 0.15× |
| Arizona | 924 | 0.09× |
| Kansas | 862 | 0.23× |
| Arkansas | 860 | 0.22× |
| Maine | 848 | 0.49× |
| Alaska | 798 | 0.77× |
| Idaho | 738 | 0.3× |
| Hawaii | 705 | 0.34× |
| Iowa | 701 | 0.18× |
| New Hampshire | 659 | 0.35× |
| Minnesota | 656 | 0.09× |
| Wyoming | 647 | 0.9× |
| Nebraska | 645 | 0.27× |
| New Mexico | 642 | 0.27× |
| Oregon | 631 | 0.11× |
| Utah | 628 | 0.15× |
| Vermont | 626 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.5× | Food & Beverages |
| WGN-TV | 2.17× | Movies & TV |
| Mortgage insurance | 1.7× | Business & Career |
| Commercial mortgage | 2.39× | Business & Career |
| Overtone | 3.02× | Beauty & Wellness |
| CAC 40 | 1.6× | Business & Career |
| Graham Greene | 1.84× | Literature |
| Graham Greene (actor) | 1.78× | |
| Sub Zero (Official) | 2.45× | Literature |
| Brittney Griner | 2.01× | Sports |
| Chili con carne | 1.65× | Food & Beverages |
| Ohio State Buckeyes women's basketball | 2.4× | Sports |
| Fast Five | 1.53× | Movies & TV |
| Nick Jr. (Australia) | 1.64× | Kids & Family |
| Finding Your Roots | 1.98× | Movies & TV |
| Otto Graham | 3.38× | Sports |
| Albert Hammond, Jr. | 4.22× | Music & Radio |
| Jebel Ali Free Zone | 8.52× | Business & Career |
| Ural Mountains | 2.11× | Travel & Leisure |
| Parma | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| United Kingdom | 0.2% |
| Brazil | 0.2% |
See WBLS audiences in other countries
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Frequently asked questions
How many fans does WBLS have in United States?
WBLS has an estimated audience of 482,822 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of WBLS fans?
70.0% of WBLS fans are female, 30.0% are male, with an average age of 42.0 years.
Which brands do WBLS fans like most?
WBLS fans show strongest brand affinity for Whataburger (1.5×), WGN-TV (2.17×), and Mortgage insurance (1.7×) over the country average.
Where do WBLS fans live in United States?
WBLS fans in United States are most concentrated in New York (reach 349,455), New Jersey (reach 138,249), and Connecticut (reach 29,307). These three regions account for the largest share of the active audience.
What other brands do WBLS fans also like?
Beyond WBLS itself, the audience over-indexes on WGN-TV (2.17×), Mortgage insurance (1.7×), Commercial mortgage (2.39×), and Overtone (3.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WBLS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.